{"id":8743,"date":"2017-09-19T11:57:00","date_gmt":"2017-09-19T11:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8743"},"modified":"2026-04-14T08:17:37","modified_gmt":"2026-04-14T08:17:37","slug":"how-subscriptions-are-driving-app-revenue-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-subscriptions-are-driving-app-revenue-retention\/","title":{"rendered":"\u8ba2\u9605\u5982\u4f55\u63d0\u9ad8\u5e94\u7528\u7a0b\u5e8f\u7684\u6536\u5165\u548c\u7559\u5b58\u7387"},"content":{"rendered":"<p><strong>\u8ba2\u9605\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5c0f\u4f17\u9886\u57df\uff1aSpotify \u548c Headspace \u7b49\u670d\u52a1\u8bc1\u660e\uff0c\u7528\u6237\u613f\u610f\u4e3a\u4ed6\u4eec\u7ecf\u5e38\u4f7f\u7528\u7684\u5185\u5bb9\u638f\u94b1\u3002<\/strong><\/p>\n\n\n\n<p>App Annie \u7684\u9996\u5e2d\u8425\u9500\u5b98 Al Campa \u9884\u6d4b\uff0c\u57fa\u4e8e\u8ba2\u9605\u7684\u8d27\u5e01\u5316&nbsp;<a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-app-annie-subscriptions-model-will-bleed-into-mobile-gaming\">\u5c06\u662f\u6e38\u620f\u7684\u672a\u6765<\/a>.\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7a0b\u5e8f\u5df2\u7ecf\u5728\u8ba2\u9605\u65b9\u9762\u53d6\u5f97\u4e86\u6210\u529f\uff1a\u672c\u6708\uff0cTinder&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/09\/01\/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch\/\">\u8fbe\u5230 #1 \u6700\u9ad8\u603b\u7968\u623f\u4f4d\u7f6e<\/a>&nbsp;\u5728 iOS \u6392\u884c\u699c\u4e0a\u540d\u5217\u524d\u8305\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5f00\u53d1\u8005\u91c7\u7528\u8fd9\u79cd\u6a21\u5f0f\uff0c\u6211\u4eec\u4e0d\u59a8\u6765\u770b\u770b\u4e3a\u4ec0\u4e48\u8ba2\u9605\u5bf9\u4e8e\u5f00\u53d1\u8005\u548c\u7528\u6237\u6765\u8bf4\u90fd\u662f\u4e0d\u53ef\u907f\u514d\u7684\u3002<\/p>\n\n\n\n<p><strong>\u7f13\u89e3\u8bbe\u8ba1\u7d27\u5f20<\/strong><\/p>\n\n\n\n<p>\u8ba2\u9605\u4e0d\u518d\u9700\u8981\u4e00\u6ce2\u53c8\u4e00\u6ce2\u7684\u65b0\u7528\u6237\uff0c\u800c\u662f\u6fc0\u52b1\u5f00\u53d1\u8005\u4e13\u6ce8\u4e8e\u5185\u5bb9\u521b\u4f5c\u548c\u7559\u4f4f\u7528\u6237\u3002\u7528\u6237\u771f\u6b63\u5b9e\u73b0\u4e86\u7269\u6709\u6240\u503c\uff0c\u800c\u4e0d\u662f\u88ab\u5e94\u7528\u5185\u8d2d\u4e70\u6240\u675f\u7f1a\uff0c\u6216\u8005\u4e3a\u6ca1\u6709\u8fbe\u5230\u9884\u671f\u7684\u5e94\u7528\u652f\u4ed8\u9ad8\u4ef7\u800c\u611f\u5230\u540e\u6094\u3002<\/p>\n\n\n\n<p>\u5728\u5927\u591a\u6570\u56fd\u5bb6\uff0c\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4e5f\u5f00\u59cb\u504f\u5411\u4e8e\u8ba2\u9605\uff0c\u4ee5\u9002\u5e94\u5e02\u573a\u4ece\u65b0\u7528\u6237\u5411\u667a\u80fd\u624b\u673a\u5168\u9762\u666e\u53ca\u7684\u8f6c\u53d8\u3002\u82f9\u679c\u516c\u53f8\u5bf9\u8ba2\u9605\u578b\u5e94\u7528\u7a0b\u5e8f\u7684\u5956\u52b1\u662f\uff0c\u6bcf\u540d\u8ba2\u9605\u4e00\u5e74\u4ee5\u4e0a\u7684\u7528\u6237\u7684\u6536\u5165\u5206\u6210\u4ece\u901a\u5e38\u7684 70\/30 \u8c03\u6574\u4e3a 85\/15\uff0c\u800c\u8c37\u6b4c\u5219\u8d85\u8d8a\u4e86\u5176\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u63d0\u4f9b\u540c\u6837\u7684\u670d\u52a1\uff0c\u800c\u65e0\u9700\u7b49\u5f85\u4e00\u5e74\u4e4b\u4e45\u3002<\/p>\n\n\n\n<p><strong>\u66f4\u9ad8\u7684\u7528\u6237\u53c2\u4e0e\u5ea6<\/strong><\/p>\n\n\n\n<p>\u79fb\u52a8\u7528\u6237\u5bf9\u6d88\u8d39\u573a\u6240\u7684\u6311\u5254\u662f\u51fa\u4e86\u540d\u7684\uff1a\u53ea\u6709\u4e0d\u5230 5% \u7684\u7528\u6237\u4f1a\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u3002\u4f46\u5f00\u53d1\u8005\u4eec\u65e9\u5c31\u77e5\u9053\uff0c\u4f1a\u6d88\u8d39\u7684\u7528\u6237\u4fdd\u7559\u7684\u65f6\u95f4\u4e5f\u66f4\u957f\u3002<\/p>\n\n\n\n<p>\u8ba2\u9605\u65e2\u589e\u52a0\u4e86\u6d88\u8d39\u7528\u6237\u7684\u6bd4\u4f8b\uff0c\u53c8\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e86\u7559\u5b58\u7387\u66f2\u7ebf\u3002\u90e8\u5206&nbsp;<a href=\"http:\/\/services.google.com\/fh\/files\/misc\/subscription_apps_on_google_play.pdf\">62% \u7528\u6237\u6bcf\u5929\u591a\u6b21\u4f7f\u7528\u5176\u5e94\u7528\u7a0b\u5e8f\uff0c\u800c\u514d\u8d39\u7528\u6237\u4ec5\u4e3a 48%<\/a>.SaaS \u516c\u53f8--\u8ba2\u9605\u6a21\u5f0f\u7684\u5148\u9a71<a href=\"http:\/\/www.priceintelligently.com\/blog\/mobile-apps-can-learn-from-saas-pricing-models\">\u6708\u7559\u5b58\u7387\u63a5\u8fd1 100%<\/a>\u4e0e\u79fb\u52a8\u7684 5% \u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u3002<\/p>\n\n\n\n<p><strong>\u4e0d\u662f\u7a0e\u6536\u843d\u540e\u5730\u533a<\/strong><\/p>\n\n\n\n<p>\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u8ba2\u9605\u4e3a\u5f00\u53d1\u8005\u8d62\u5f97\u4e86&nbsp;<a href=\"https:\/\/www.slashdata.co\/blog\/2013\/04\/which-apps-make-more-money\">\u66f4\u591a<\/a>&nbsp;\u4f46\u8fd9\u79cd\u5546\u4e1a\u6a21\u5f0f\u4ece\u672a\u5728\u4e24\u5927\u79fb\u52a8\u5e73\u53f0\u4e0a\u5f97\u5230\u53d1\u5c55\u3002\u4e0d\u8fc7\uff0c\u65e2\u7136\u8ba2\u9605\u6a21\u5f0f\u5df2\u7ecf\u51fa\u73b0\uff0c\u5b83\u4eec\u5728\u79fb\u52a8\u5e73\u53f0\u4e0a\u4f3c\u4e4e\u786e\u5b9e\u884c\u5f97\u901a\uff0c\u5c31\u50cf\u5b83\u4eec\u5728\u4e4b\u524d\u7684\u6240\u6709\u5e73\u53f0\u4e0a\u4e00\u6837\u3002\u4ee5\u5185\u5bb9\u4e3a\u57fa\u7840\u7684\u5e94\u7528\u7a0b\u5e8f\u8d70\u5728\u4e86\u524d\u9762\uff1a\u4f8b\u5982\uff0c\u6f58\u591a\u62c9\u6d41\u5a92\u4f53\u670d\u52a1\u7684\u8ba2\u6237&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-the-subscription-business-is-important-for-pandora-and-where-is-it-going\/#8e31255542b4\">\u5df2\u5360 20%<\/a>&nbsp;\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u4f46\u5176\u4ed6\u5782\u76f4\u9886\u57df\u4e5f\u6709\u673a\u4f1a\uff0c\u4efb\u4f55\u5728\u514d\u8d39\u6a21\u5f0f\u4e0b\u53d6\u5f97\u6210\u529f\u7684\u5e94\u7528\u7a0b\u5e8f\u4e1a\u52a1\u6a21\u5f0f\u65e0\u7591\u4e5f\u6709\u53ef\u80fd\u91c7\u7528\u8ba2\u9605\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u5f00\u53d1\u4eba\u5458\u5982\u679c\u60f3\u5c1d\u8bd5\u57fa\u4e8e\u8ba2\u9605\u7684\u5f53\u524d\u8d27\u5e01\u5316\u6a21\u5f0f\uff0c\u53ef\u4ee5\u901a\u8fc7\u5929\u795e\u4eea\u8868\u677f\u6765\u8861\u91cf\u8ba2\u9605\u5e26\u6765\u7684\u6536\u5165\u3002\u5982\u679c\u60a8\u60f3\u8bd5\u7528\u4eea\u8868\u677f\uff0c\u53ef\u4ee5\u514d\u8d39\u6ce8\u518c\uff0c\u6216\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 sales@tenjin.io \u5bfb\u6c42\u8bbe\u7f6e\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top&#8230;<\/p>","protected":false},"author":7,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T11:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"How Subscriptions Are Driving App Revenue &amp; Retention\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2026-04-14T08:17:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"name\":\"How Subscriptions Are Driving App Revenue &amp; Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2026-04-14T08:17:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"width\":1000,\"height\":666,\"caption\":\"Man use smart phone and holding credit card with shopping online. 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