{"id":8755,"date":"2017-07-13T12:04:00","date_gmt":"2017-07-13T12:04:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8755"},"modified":"2026-04-14T08:12:12","modified_gmt":"2026-04-14T08:12:12","slug":"how-non-gaming-apps-are-improving-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-non-gaming-apps-are-improving-retention\/","title":{"rendered":"\u975e\u6e38\u620f\u5e94\u7528\u7a0b\u5e8f\u5982\u4f55\u63d0\u9ad8\u7559\u5b58\u7387"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u7528\u6237\u7559\u5b58\u7387\u662f\u4e2a\u96be\u9898\u3002\u5e73\u5747\u800c\u8a00\uff0c\u4ec5&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">7.5%\u7684\u79fb\u52a8\u7528\u6237\u4fdd\u6301\u6d3b\u8dc3<\/a>&nbsp;\u4e0b\u8f7d\u5e94\u7528\u540e\u768430\u5929\u5185\u3002\u5c3d\u7ba1\u79fb\u52a8\u6e38\u620f\u5f00\u53d1\u8005\u4eec\u5df2\u82b1\u8d39\u65e0\u6570\u65f6\u95f4\u8bd5\u56fe\u7834\u89e3\u7528\u6237\u7559\u5b58\u7684\u5bc6\u7801\uff0c\u4f46\u4ed6\u4eec\u4ecd\u53ef\u4ece\u975e\u6e38\u620f\u884c\u4e1a\u7684\u540c\u884c\u8eab\u4e0a\u6c72\u53d6\u8bb8\u591a\u7ecf\u9a8c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u9762\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u5982\u4f55\u901a\u8fc7\u56db\u79cd\u521b\u65b0\u7b56\u7565\u6765\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\uff0c\u5e76\u8ba9\u7528\u6237\u66f4\u957f\u65f6\u95f4\u5730\u7559\u5728\u5e94\u7528\u4e2d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f7f\u7528\u76f8\u5173\u901a\u77e5\u2014\u2014\u800c\u4e0d\u4ec5\u4ec5\u662f\u63a8\u9001\u901a\u77e5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7528\u6237\u9009\u62e9\u63a5\u6536\u8bed\u8a00\u5b66\u4e60\u5e94\u7528 Duolingo \u7684\u901a\u77e5\u65f6\uff0c\u4ed6\u4eec\u6536\u5230\u7684\u53ef\u4e0d\u4ec5\u4ec5\u662f\u90a3\u79cd\u5343\u7bc7\u4e00\u5f8b\u7684\u201c\u6b22\u8fce\u56de\u6765\uff01\u201d\u4e4b\u7c7b\u7684\u4fe1\u606f\u2014\u2014\u6bd5\u7adf\uff0c\u8003\u8651\u5230\u2026\u2026\uff0c\u8fd9\u79cd\u4fe1\u606f\u6839\u672c\u8d77\u4e0d\u5230\u4ec0\u4e48\u4f5c\u7528\u3002&nbsp;<a href=\"https:\/\/www.sitepoint.com\/6-tips-creating-language-learning-app\/\">\u9ad8\u6d41\u5931\u7387<\/a>&nbsp;\u8bed\u8a00\u8bfe\u7a0b\u3002Duolingo \u7684\u901a\u77e5\u901a\u8fc7\u2026\u2026\u63d0\u9ad8\u4e86\u5b66\u5458\u7684\u7559\u5b58\u7387&nbsp;<a href=\"https:\/\/www.verywell.com\/what-is-a-schedule-of-reinforcement-2794864\">\u52a0\u56fa\u65b9\u6848<\/a>, \uff0c\u5176\u95f4\u9694\u5728\u53ef\u53d8\u548c\u56fa\u5b9a\u4e4b\u95f4\u53d8\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a8\u9001\u901a\u77e5\u66f4\u591a\u5730\u7528\u4e8e\u53ef\u53d8\u95f4\u9694\u5f3a\u5316\uff0c\u901a\u8fc7\u63d0\u4f9b\u8bf8\u5982\u4e0e\u89d2\u8272\u804a\u5929\u7b49\u6d3b\u52a8\u4f5c\u4e3a\u8bf1\u56e0\uff0c\u5438\u5f15\u7528\u6237\u518d\u6b21\u767b\u5f55\u3002\u4e0e\u6b64\u540c\u65f6\uff0cDuolingo\u5219\u4e3b\u8981\u4f9d\u9760\u7535\u5b50\u90ae\u4ef6\uff0c\u5728\u7528\u6237\u5b8c\u6210\u4e0a\u4e00\u8282\u8bfe24\u5c0f\u65f6\u540e\u53d1\u9001\u6bcf\u65e5\u4e00\u6b21\u7684\u63d0\u9192\u90ae\u4ef6\u3002\u8fd9\u79cd\u5b89\u6392\u5229\u7528\u4e86\u4ee5\u4e0b\u5fc3\u7406\u673a\u5236\uff1a&nbsp;<a href=\"https:\/\/www.verywell.com\/differences-between-extrinsic-and-intrinsic-motivation-2795384\">\u5185\u5728\u52a8\u673a<\/a>&nbsp;\u2014\u2014\u4e00\u79cd\u8fdb\u6b65\u611f\u548c\u6210\u5c31\u611f\u2014\u2014\u4ee5\u53ca\u57f9\u517b\u4e60\u60ef\uff0c\u8ba9\u7528\u6237\u4e0d\u65ad\u56de\u5230\u8be5\u5e94\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a8\u9001\u529f\u80fd\u7684\u4f5c\u7528\u65e9\u5df2\u4e3a\u4eba\u6240\u77e5\uff0c\u5b83\u80fd\u5c06\u7528\u6237\u7559\u5b58\u7387\u63d0\u9ad8&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">\u9ad8\u8fbe 20%<\/a>. \u4e0d\u8fc7\uff0c\u65e2\u7136\u5927\u5bb6\u90fd\u91c7\u7528\u67d0\u79cd\u5f62\u5f0f\u7684\u57fa\u7840\u63a8\u8fdb\u7b56\u7565\uff0c\u90a3\u4e48\u8df3\u51fa\u6700\u57fa\u7840\u7684\u7b56\u7565\u6846\u67b6\u6765\u601d\u8003\uff0c\u4f1a\u5927\u6709\u88e8\u76ca\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u901a\u8fc7\u76f4\u89c2\u7684\u65b0\u7528\u6237\u5f15\u5bfc\u8d62\u5f97\u65b0\u7528\u6237<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tile\u2014\u2014\u4e00\u6b3e\u53ef\u5e2e\u52a9\u5bfb\u627e\u9057\u5931\u7269\u54c1\u7684\u84dd\u7259\u8bbe\u5907\u2014\u2014\u63d0\u9ad8\u4e86\u5e94\u7528\u6fc0\u6d3b\u7387&nbsp;<a href=\"https:\/\/www.ramotion.com\/onboarding-a-la-carte\/?utm_campaign=What-are-the-best-examples-of-poor-Apple-user-interface-design&amp;utm_medium=special&amp;utm_source=quora\">\u4ece 29% \u5230\u8d85\u8fc7 60%<\/a>&nbsp;\u901a\u8fc7\u7b80\u5316\u754c\u9762\u5e76\u6dfb\u52a0\u4e00\u6bb5\u7b80\u77ed\u7684\u6559\u7a0b\u89c6\u9891\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u97f3\u4e50\u89c6\u9891\u5e94\u7528 Vevo \u53d1\u73b0\u5927\u591a\u6570\u7528\u6237\u90fd\u4f1a\u8df3\u8fc7\u6559\u7a0b\uff0c\u4e8e\u662f\u4ed6\u4eec\u5e72\u8106\u5c06\u5176\u5f7b\u5e95\u53d6\u6d88\uff0c,&nbsp;<a href=\"https:\/\/apptimize.com\/blog\/2015\/10\/vevos-app-defies-user-onboarding-best-practices-heres-why\/\">\u5c06\u767b\u5f55\u6b21\u6570\u589e\u52a0 10%<\/a>&nbsp;\u5e76\u4e14\u5728\u7b2c7\u5929\u4e4b\u540e\u4ecd\u80fd\u4fdd\u6301\u76f8\u540c\u6570\u91cf\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u5f15\u5bfc\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5e94\u7528\u7a0b\u5e8f\u901a\u5e38\u53ea\u6709\u4e00\u6b21\u673a\u4f1a\u7ed9\u7528\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff1a\u8d85\u8fc7&nbsp;<a href=\"https:\/\/www.appboy.com\/blog\/app-customer-retention-spring-2016-report\/\">75% \u7684\u7528\u6237\u4e0d\u4f1a\u518d\u56de\u6765<\/a>&nbsp;\u5728\u4f7f\u7528\u8be5\u5e94\u7528\u7684\u7b2c\u4e00\u5929\u4e4b\u540e\u3002\u800c\u4e14\u56e0\u4e3a&nbsp;<a href=\"https:\/\/www.smashingmagazine.com\/2016\/06\/complete-roadmap-building-delightful-onboarding-experience-mobile-app-users\/\">94%\uff1a\u7b2c\u4e00\u5370\u8c61\u53d6\u51b3\u4e8e\u8bbe\u8ba1<\/a>, \u5f00\u53d1\u8005\u5e94\u786e\u4fdd\u7528\u6237\u9996\u6b21\u4f7f\u7528\u8be5\u5e94\u7528\u65f6\u7684\u4f53\u9a8c\u6d41\u7545\u4e14\u76f4\u89c2\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e3a\u91cd\u8981\u7684\u5e94\u7528\u5185\u4e8b\u4ef6\u521b\u5efa\u89e6\u53d1\u5668<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wish \u662f\u4e00\u6b3e\u96f6\u552e\u5e94\u7528\uff0c\u5728\u5047\u65e5\u8d2d\u7269\u5b63\u671f\u95f4\u7684\u8868\u73b0\u8d85\u8d8a\u4e86 Facebook\u3001Instagram\uff0c\u751a\u81f3 Amazon\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5176\u7528\u6237\u57fa\u6570\u4e2d\u591a\u8fbe 85% \u7531\u56de\u5934\u5ba2\u7ec4\u6210\u3002\u8fd9\u6b3e\u4f30\u503c\u8fbe $3 \u4ebf\u7684\u5e94\u7528\u5c06\u5176\u6210\u529f\u5f52\u529f\u4e8e&nbsp;<a href=\"https:\/\/www.recode.net\/2015\/12\/28\/11621724\/meet-wish-the-3-billion-app-that-could-be-the-next-walmart\">\u5bdf\u8a00\u89c2\u8272<\/a>&nbsp;\u57fa\u4e8e\u7528\u6237\u5728\u5e94\u7528\u5185\u7684\u6d3b\u52a8\uff1a\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u518d\u8425\u9500\uff0c\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u66fe\u6d4f\u89c8\u4f46\u672a\u8d2d\u4e70\u7684\u4ea7\u54c1\uff0c\u5e76\u5728\u7528\u6237\u5728\u4e00\u5c0f\u65f6\u5185\u5b8c\u6210\u8d2d\u4e70\u6216\u5728\u653e\u5f03\u8d2d\u7269\u8f66\u540e\u4e00\u5929\u5185\u5b8c\u6210\u8d2d\u4e70\u65f6\u63d0\u4f9b\u6298\u6263\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u624b\u673a\u6e38\u620f\u5f00\u53d1\u8005\u6709&nbsp;<a href=\"https:\/\/blog.tenjin.io\/beyond-the-install-8-in-app-events-for-measuring-performance\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">\u957f\u957f\u7684\u6e05\u5355<\/a>&nbsp;\u9700\u8981\u8ddf\u8e2a\u7684\u5e94\u7528\u5185\u4e8b\u4ef6\uff0c\u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u5bf9\u4e8e\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u5e94\u7528\u5185\u4e8b\u4ef6\u901a\u5e38\u8f83\u5c11\uff0c\u56e0\u6b64\u4f7f\u7528 Tenjin \u7b49\u5e73\u53f0\u8fdb\u884c\u76d1\u63a7\u4f1a\u66f4\u52a0\u5bb9\u6613&nbsp;<a href=\"https:\/\/blog.tenjin.io\/explore-user-behavior-with-tenjins-custom-events-dashboard\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4eea\u8868\u76d8<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u51ed\u501f\u95ea\u7535\u822c\u5feb\u6377\u7684\u5e94\u7528\u5185\u5ba2\u6237\u670d\u52a1\u7ed9\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237&nbsp;<a href=\"https:\/\/www.shopify.com\/enterprise\/94678726-the-need-for-speed-why-customer-service-needs-to-be-faster-than-ever\">\u671f\u5f85\u8fc5\u901f\u7684\u56de\u590d<\/a>&nbsp;\u8fd9\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5f52\u529f\u4e8e\u5ba2\u6237\u670d\u52a1\uff0c\u90e8\u5206\u539f\u56e0\u5728\u4e8e\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u6570\u5341\u79cd\u4fbf\u6377\u6e20\u9053\u89e6\u8fbe\u5ba2\u6237\u3002\u5bf9\u4e8e\u79fb\u52a8\u7aef\u800c\u8a00\uff0c\u6ca1\u6709\u6bd4\u5e94\u7528\u5185\u652f\u6301\u66f4\u5feb\u6377\u7684\u6e20\u9053\u4e86\u2014\u2014\u9910\u5385\u9884\u8ba2\u5e94\u7528 Dineout \u5c31\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\uff1a\u5728\u96c6\u6210\u5e94\u7528\u5185\u652f\u6301\u529f\u80fd\u540e\uff0c\u5176\u54cd\u5e94\u65f6\u95f4\u4ece 30 \u5206\u949f\u7f29\u77ed\u81f3 2.5 \u5206\u949f\u3002 \u5ba2\u6237\u975e\u5e38\u6b23\u8d4f\u80fd\u591f\u8f7b\u677e\u8868\u8fbe\u9700\u6c42\u8fd9\u4e00\u529f\u80fd\uff0c\u5ba2\u6237\u6ee1\u610f\u5ea6\u56e0\u6b64\u63d0\u9ad8\u4e8640%\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u751f\u670d\u52a1\u8fd8\u80fd\u63d0\u9ad8\u7528\u6237\u5728\u4e0e\u5ba2\u670d\u804a\u5929\u540e\u7ee7\u7eed\u4f7f\u7528\u8be5\u5e94\u7528\u7684\u53ef\u80fd\u6027\u3002\u90a3\u4e9b\u80fd\u591f\u5b9e\u73b0\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u5feb\u901f\u6c9f\u901a\u7684\u5e94\u7528\u5c06\u83b7\u5f97\u4e30\u539a\u56de\u62a5\uff1a\u8d85\u8fc7&nbsp;<a href=\"https:\/\/blog.helpshift.com\/the-9-keys-to-taming-promiscuous-app-users-and-increasing-user-retention\/\">70%\u540d\u7528\u6237\u56de\u6765\u4e86<\/a>&nbsp;\u5982\u679c\u4ed6\u4eec\u7684\u6295\u8bc9\u80fd\u5f97\u5230\u53ca\u65f6\u5904\u7406\uff0c\u8fd9\u5bf9\u4f01\u4e1a\u6765\u8bf4\u662f\u6709\u5229\u7684\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u4f18\u5316\u7b56\u7565\u90fd\u9700\u8981\u8fdb\u884c\u4e00\u5b9a\u7a0b\u5ea6\u7684A\/B\u6d4b\u8bd5\uff0c\u624d\u80fd\u4e3a\u6bcf\u6b3e\u5e94\u7528\u627e\u5230\u6700\u5408\u9002\u7684\u65b9\u6848\u3002\u5f00\u53d1\u8005\u53ef\u4ee5\u5229\u7528Tenjin\u7684\u4eea\u8868\u76d8\u8f7b\u677e\u8ffd\u8e2a\u548c\u76d1\u63a7\u7528\u6237\u6d3b\u52a8\u53ca\u7559\u5b58\u7387\u3002.&nbsp;<a href=\"mailto:info@tenjin.io\">\u8054\u7cfb\u6211\u4eec<\/a>&nbsp;\u5982\u5bf9\u8bbe\u7f6e\u81ea\u5df1\u7684\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u6709\u4efb\u4f55\u7591\u95ee\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways&#8230;<\/p>","protected":false},"author":7,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non-Gaming App Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover proven retention strategies non-gaming apps use to increase engagement, improve user loyalty, and drive long-term growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Gaming App Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover proven retention strategies non-gaming apps use to increase engagement, improve user loyalty, and drive long-term growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T12:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" 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