{"id":8761,"date":"2017-06-16T12:08:00","date_gmt":"2017-06-16T12:08:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8761"},"modified":"2026-07-06T12:29:00","modified_gmt":"2026-07-06T12:29:00","slug":"tenjins-dictionary-for-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/tenjins-dictionary-for-app-marketers\/","title":{"rendered":"\u5929\u795e\u8bcd\u5178\u300b\u4e3a\u5e94\u7528\u7a0b\u5e8f\u8425\u9500\u4eba\u5458\u800c\u8bbe"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u5e94\u7528\u8425\u9500\u5e76\u975e\u6613\u4e8b\u3002\u9762\u5bf9\u6570\u5341\u4e07\u6b3e\u5e94\u7528\u7684\u6fc0\u70c8\u7ade\u4e89\uff0c\u8425\u9500\u5df2\u6f14\u53d8\u6210\u4e00\u573a\u7ade\u8d5b\uff0c\u9700\u8981\u5177\u5907\u5feb\u901f\u7a7f\u68ad\u4e8e\u7e41\u6742\u7684\u6280\u672f\u77e5\u8bc6\u548c\u6027\u80fd\u8981\u6c42\u4e4b\u4e2d\u7684\u80fd\u529b\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u65e5\u76ca\u589e\u957f\u7684\u590d\u6742\u6027\u5e26\u6765\u7684\u526f\u4f5c\u7528\u4e4b\u4e00\uff0c\u5c31\u662f\u5f62\u6210\u4e86\u8ba9\u5916\u884c\u4eba\u96be\u4ee5\u7406\u89e3\u7684\u4e13\u4e1a\u672f\u8bed\u3002\u5982\u679c\u4e00\u4f4d\u5e94\u7528\u8425\u9500\u4eba\u5458\u65e0\u6cd5\u7acb\u5373\u7406\u89e3CPI\u3001K\u56e0\u5b50\u548c\u6d41\u5931\u7387\u4e0eLTV\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u90a3\u4e48\u4ed6\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\u6050\u6015\u96be\u4ee5\u957f\u671f\u7acb\u8db3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u4eba\u7684\u5927\u8111\u4e5f\u4e0d\u662f\u767e\u79d1\u5168\u4e66\u3002\u65e0\u8bba\u4f60\u662f\u8425\u9500\u65b0\u624b\u8fd8\u662f\u83b7\u5ba2\u9ad8\u624b\uff0c\u6211\u4eec\u90fd\u4e3a\u4f60\u6574\u7406\u4e86\u4e00\u4efd\u5305\u542b50\u4e2a\u5b9e\u7528\u8425\u9500\u672f\u8bed\u7684\u4fbf\u6377\u53c2\u8003\u6307\u5357\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6536\u5165\u4e0e\u589e\u957f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u8282\u4e2d\u7684\u672f\u8bed\u6d89\u53ca\u5e94\u7528\u7a0b\u5e8f\u7684\u6027\u80fd\u548c\u76c8\u5229\u80fd\u529b\u3002\u867d\u7136\u8fd9\u4e9b\u672f\u8bed\u672c\u8eab\u5e76\u4e0d\u5c5e\u4e8e\u8425\u9500\u4eba\u5458\u7684\u804c\u8d23\u8303\u56f4\uff0c\u4f46\u8be5\u804c\u4f4d\u786e\u5b9e\u8981\u6c42\u5bf9\u5b83\u4eec\u6709\u6240\u4e86\u89e3\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ARPU\uff08\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09<\/strong>: ARPU \u662f\u901a\u8fc7\u5c06\u6536\u5165\u9664\u4ee5\u7528\u6237\u603b\u6570\u6765\u4f30\u7b97\u6bcf\u4f4d\u7528\u6237\u5e26\u6765\u7684\u6536\u5165\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DARPU\uff08\u6bcf\u65e5\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff09<\/strong>\uff1a\u4e0eARPU\u7c7b\u4f3c\uff0c\u4f46\u6309\u4e00\u5929\u8ba1\u7b97\u3002\u867d\u7136DARPU\u662fARPU\u6700\u5e38\u89c1\u7684\u53d8\u4f53\uff0c\u4f46\u8fd8\u6709\u5176\u4ed6\u53d8\u4f53\u3002\u4f8b\u5982\uff0c,&nbsp;<strong>ARPPU\uff08\u6bcf\u4f4d\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\uff09<\/strong>&nbsp;\u5c06\u7528\u6237\u7fa4\u4f53\u5212\u5206\u4e3a\u4ec5\u4ed8\u8d39\u7528\u6237\uff0c\u8fd9\u79cd\u505a\u6cd5\u5c24\u5176\u9002\u7528\u4e8e\u90a3\u4e9b\u4f9d\u8d56\u4e00\u5c0f\u90e8\u5206\u9ad8\u6d88\u8d39\u7528\u6237\u7684\u516c\u53f8\u3002.&nbsp;<strong>ARPDAU\uff08\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff09<\/strong>&nbsp;\u66f4\u4fa7\u91cd\u4e8e\u7559\u5b58\u7528\u6237\u6216\u6d3b\u8dc3\u7528\u6237\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d41\u5931\u7387<\/strong>: \u4e00\u4e2a\u7528\u4e8e\u663e\u793a\u6709\u591a\u5c11\u4eba\u5df2\u505c\u6b62\u4f7f\u7528\u8be5\u5e94\u7528\u7684\u6bd4\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7fa4\u7ec4\u5206\u6790<\/strong>\uff1a\u6240\u8c13\u201c\u7528\u6237\u7fa4\u201d\uff0c\u662f\u6307\u62e5\u6709\u67d0\u4e9b\u5171\u540c\u7ecf\u5386\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u4f8b\u5982\u5728\u6307\u5b9a\u7684\u4e00\u5468\u5185\u4f7f\u7528\u8fc7\u8be5\u5e94\u7528\uff0c\u6216\u8fdb\u884c\u8fc7\u5e94\u7528\u5185\u8d2d\u4e70\u3002\u5c06\u7528\u6237\u7fa4\u4f53\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7528\u6237\u7fa4\uff0c\u6709\u52a9\u4e8e\u5206\u6790\u54ea\u4e9b\u7b56\u7565\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DAU \/ WAU \/ MAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237 \/ \u5468\u6d3b\u8dc3\u7528\u6237 \/ \u6708\u6d3b\u8dc3\u7528\u6237\uff09<\/strong>: \u7528\u4e8e\u7edf\u8ba1\u6bcf\u65e5\u3001\u6bcf\u5468\u6216\u6bcf\u6708\u7684\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u3002\u901a\u5e38\u88ab\u5e94\u7528\u8425\u9500\u4eba\u5458\u7528\u4e8e\u8bc4\u4f30\u7528\u6237\u53c2\u4e0e\u5ea6\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LTV\uff08\u7ec8\u8eab\u4ef7\u503c\uff09<\/strong>: \u4f5c\u4e3a\u5236\u5b9a\u5e7f\u544a\u9884\u7b97\u7684\u5173\u952e\u6307\u6807\uff0cLTV \u662f\u5bf9\u67d0\u4e00\u7ec4\u7528\u6237\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u6240\u80fd\u521b\u9020\u4ef7\u503c\u7684\u9884\u4f30\u3002\u8bf7\u53c2\u9605\u6211\u4eec\u7684\u4e24\u7bc7\u7cfb\u5217\u6587\u7ae0\uff08<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u7b2c\u4e00\u90e8\u5206<\/a>,&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-201-a-simple-method-for-forecasting\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u7b2c2\u90e8\u5206<\/a>) \u6709\u5173\u5982\u4f55\u8ba1\u7b97LTV\u7684\u66f4\u591a\u8be6\u60c5\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IAP\uff08\u5e94\u7528\u5185\u8d2d\u4e70\uff09<\/strong>: \u5728\u5e94\u7528\u7a0b\u5e8f\u5185\u8d2d\u4e70\u5546\u54c1\u7684\u884c\u4e3a\u3002\u7535\u5546\u5de8\u5934Amazon\u521b\u5efa\u4e86&nbsp;<a>\u6700\u4f73\u5b9e\u8df5\u5e7b\u706f\u7247\u96c6<\/a>&nbsp;\u7528\u4e8e\u9500\u552e\u5e94\u7528\u5185\u8d2d\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u56e0\u5b50<\/strong>: K-Factor \u662f\u8861\u91cf\u5e94\u7528\u75c5\u6bd2\u5f0f\u4f20\u64ad\u80fd\u529b\u7684\u6307\u6807\uff0c\u6307\u6bcf\u4f4d\u7528\u6237\u80fd\u4e3a\u5e94\u7528\u5e26\u6765\u591a\u5c11\u5176\u4ed6\u7528\u6237\uff0c\u901a\u5e38\u662f\u4e00\u4e2a\u6570\u503c\uff0c\u4f8b\u5982 0.1\uff08\u610f\u5473\u7740 10% \u7684\u7528\u6237\u662f\u901a\u8fc7\u75c5\u6bd2\u5f0f\u9080\u8bf7\u52a0\u5165\u7684\uff09\u3002\u5f00\u53d1\u8005\u74e6\u897f\u91cc\u00b7\u8428\u6bd4\u7f57\u592b\uff08Vasiliy Sabirov\uff09\u5728\u6b64\u6587\u4e2d\u5bf9 K-Factor \u8fdb\u884c\u4e86\u8be6\u7ec6\u89e3\u6790&nbsp;<a href=\"https:\/\/medium.com\/@devtodev\/how-to-measure-the-product-virality-47f4a81d507\">\u5173\u4e8e\u8861\u91cf\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u6587\u7ae0<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention \u7559\u5b58<\/strong>: \u6307\u7528\u6237\u4fdd\u7559\u67d0\u6b3e\u5e94\u7528\u7684\u65f6\u95f4\u957f\u77ed\uff08\u901a\u5e38\u4e3a\u51e0\u5468\u6216\u51e0\u4e2a\u6708\uff09\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f1a\u8bdd\u65f6\u957f<\/strong>: \u7528\u6237\u5728\u5e94\u7528\u5185\u505c\u7559\u7684\u65f6\u95f4\u957f\u5ea6\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b&nbsp;<a href=\"https:\/\/www.leanplum.com\/blog\/mobile-app-use-cases-engagement\/\">\u8ba2\u5a5a\u5c0f\u8d34\u58eb<\/a>&nbsp;\u6765\u81ea Leanplum\uff0c\u65e8\u5728\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5ef6\u957f\u4f1a\u8bdd\u65f6\u957f\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ec6\u5206\u7fa4\u4f53\/\u540c\u7ec4\u4eba\u7fa4<\/strong>: \u53d7\u4f17\u4e2d\u5177\u6709\u5171\u540c\u7279\u5f81\u7684\u4eba\u7fa4\u3002\u4f8b\u5982\uff0c\u504f\u597d\u8f83\u77ed\u4f1a\u8bae\u65f6\u957f\u768421\u81f335\u5c81\u5973\u6027\u7fa4\u4f53\u662f&nbsp;<a href=\"http:\/\/developers.magmic.com\/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers\/\">\u300aKing\u2019s Candy Crush\u300b\u5927\u83b7\u6210\u529f<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8425\u9500\u672f\u8bed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4f59\u672f\u8bed\u90fd\u4e0e\u7528\u6237\u83b7\u53d6\u76f4\u63a5\u76f8\u5173\u3002\u5927\u591a\u6570\u5de5\u4f5c\u53ea\u9700\u638c\u63e1\u5176\u4e2d\u4e00\u90e8\u5206\u6982\u5ff5\u2014\u2014\u4f8b\u5982\uff0c\u67d0\u5bb6\u516c\u53f8\u53ef\u80fd\u4f7f\u7528CPM\uff0c\u4f46\u5f88\u5c11\u6216\u4ece\u4e0d\u4f7f\u7528CPC\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B\u6d4b\u8bd5<\/strong>: \u6295\u653e\u4e24\u5219\u6216\u66f4\u591a\u7c7b\u4f3c\u5e7f\u544a\uff0c\u4ee5\u786e\u5b9a\u6700\u4f73\u7248\u672c\u3002\u79fb\u52a8\u5e7f\u544a\u7f51\u7edc Chartboost \u5206\u4eab\u9053&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2015\/02\/ab-testing-mobile-games\/\">\u5173\u952e\u6b65\u9aa4<\/a>&nbsp;\u4ee5\u5b9e\u73b0\u9ad8\u6548\u7684A\/B\u6d4b\u8bd5\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertising ID<\/strong>: \u5e7f\u544a\u6807\u8bc6\u7b26\u662f\u8425\u9500\u4eba\u5458\u7528\u4e8e\u8ffd\u8e2a\u7528\u6237\u7684\u4fe1\u606f\uff0c\u53ef\u5e2e\u52a9\u4ed6\u4eec\u9488\u5bf9\u5728\u5e94\u7528\u5185\u6267\u884c\u8fc7\u7279\u5b9a\u64cd\u4f5c\u7684\u7528\u6237\u8fdb\u884c\u5b9a\u5411\u6295\u653e\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9644\u5c5e\u673a\u6784<\/strong>: \u90a3\u4e9b\u63a8\u5e7f\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u5728\u7528\u6237\u70b9\u51fb\u6216\u67e5\u770b\u5e7f\u544a\u65f6\u83b7\u5f97\u5206\u6210\u7684\u4eba\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ASO\uff08\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff09<\/strong>: \u4e0e\u7f51\u7ad9\u7684SEO\u4f18\u5316\u7c7b\u4f3c\uff0cASO\u662f\u901a\u8fc7\u4f18\u5316\u5e94\u7528\u9875\u9762\u4e0a\u7684\u6587\u672c\u3001\u622a\u56fe\u3001\u89c6\u9891\u548c\u56fe\u6807\uff0c\u6765\u63d0\u5347\u5e94\u7528\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f52\u56e0<\/strong>: \u5c06\u8f6c\u5316\u5f52\u56e0\u4e8e\u83b7\u5ba2\u6e20\u9053\uff08\u5982\u5e7f\u544a\u7f51\u7edc\uff09\u7684\u8fc7\u7a0b\u3002\u79fb\u52a8\u8425\u9500\u4eba\u5458\u901a\u5e38\u4f1a\u4f7f\u7528\u7b2c\u4e09\u65b9\u5de5\u5177\uff0c\u4ee5\u4fbf\u66f4\u8f7b\u677e\u5730\u5904\u7406\u6765\u81ea\u591a\u4e2a\u6e20\u9053\u7684\u6570\u636e\u3002\u6211\u4eec\u542c\u8bf4Tenjin\u662f\u4e00\u6b3e\u975e\u5e38\u51fa\u8272\u7684\u5f52\u56e0\u5de5\u5177&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7a81\u53d1\u8425\u9500\u6d3b\u52a8<\/strong>: \u4e3b\u8981\u76ee\u6807\u662f\u5728\u6709\u9650\u65f6\u95f4\u5185\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u7528\u6237\u5b89\u88c5\u91cf\u7684\u8425\u9500\u6d3b\u52a8\u3002\u5e7f\u544a\u6548\u679c\u7f51\u7edc glispa \u7684 Stanislava Todorova \u8868\u793a&nbsp;<a href=\"http:\/\/www.pocketgamer.biz\/comment-and-opinion\/61734\/burst-campaign-seven-tips\/\">\u542f\u52a8\u7684\u4e03\u4e2a\u6280\u5de7<\/a>&nbsp;\u4e00\u6b21\u6210\u529f\u7684\u7a81\u51fb\u8425\u9500\u6d3b\u52a8\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA\uff08\u6bcf\u6b21\u884c\u52a8\u6210\u672c\u6216\u6bcf\u6b21\u83b7\u5ba2\u6210\u672c\uff09<\/strong>: \u4e00\u79cd\u5e7f\u544a\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u5e7f\u544a\u4e3b\u6839\u636e\u7279\u5b9a\u884c\u4e3a\uff08\u5982\u9500\u552e\u6216\u6ce8\u518c\uff09\u4ed8\u8d39\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff09<\/strong>: \u4e00\u79cd\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u5373\u5e7f\u544a\u4e3b\u5728\u7528\u6237\u6bcf\u6b21\u70b9\u51fb\u5e7f\u544a\u65f6\u652f\u4ed8\u8d39\u7528\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPI\uff08\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff09<\/strong>: \u4e00\u79cd\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u5373\u6bcf\u5f53\u5e7f\u544a\u4fc3\u6210\u4e00\u6b21\u5e94\u7528\u5b89\u88c5\u65f6\uff0c\u5e7f\u544a\u4e3b\u4fbf\u9700\u652f\u4ed8\u76f8\u5e94\u8d39\u7528\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09<\/strong>: \u5e7f\u544a\u4e3b\u4e3a\u5e7f\u544a\u6bcf1000\u6b21\u5c55\u793a\uff08\u4e5f\u79f0\u4e3a\u201c\u5c55\u793a\u91cf\u201d\uff09\u652f\u4ed8\u7684\u91d1\u989d\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM\uff08\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff09<\/strong>: \u7528\u4e8e\u7ba1\u7406\u7528\u6237\u884c\u4e3a\u7684\u5de5\u5177\u548c\u7b56\u7565\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR\uff08\u70b9\u51fb\u7387\uff09<\/strong>: \u5e7f\u544a\u5c55\u793a\u6b21\u6570\u4e0e\u70b9\u51fb\u8be5\u5e7f\u544a\u7684\u7528\u6237\u6570\u91cf\u4e4b\u6bd4\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTA\uff08\u884c\u52a8\u53f7\u53ec\uff09<\/strong>: \u9f13\u52b1\u7528\u6237\u91c7\u53d6\u884c\u52a8\u7684\u56fe\u7247\u3001\u6309\u94ae\u6216\u6587\u5b57\u3002\u5728\u79fb\u52a8\u7aef\uff0c\u4e00\u4e2a\u5e38\u89c1\u7684\u4f8b\u5b50\u5c31\u662f\u5927\u591a\u6570\u5e94\u7528\u5e7f\u544a\u4e2d\u51fa\u73b0\u7684\u201c\u7acb\u5373\u5b89\u88c5\u201d\u6309\u94ae\u3002\u6216\u8005\uff0c\u5f00\u53d1\u8005\u4e5f\u53ef\u4ee5\u9009\u62e9\u66f4\u5177\u521b\u610f\u7684\u65b9\u5f0f\uff0c\u6bd4\u5982&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u8fd931\u4e2a\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion \u8f6c\u5316<\/strong>: \u8425\u9500\u548c\u5e7f\u544a\u6d3b\u52a8\u671f\u671b\u8fbe\u6210\u7684\u7ed3\u679c\u3002\u901a\u5e38\u8868\u73b0\u4e3a\u8d2d\u4e70\u3001\u5b89\u88c5\u6216\u6ce8\u518c\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6df1\u5ea6\u94fe\u63a5<\/strong>: \u5d4c\u5165\u5e7f\u544a\u4e2d\u7684\u4e00\u4e2a URL\uff0c\u53ef\u5c06\u7528\u6237\u76f4\u63a5\u5f15\u5bfc\u81f3\u7f51\u7ad9\uff08\u6216\u5e94\u7528\u7a0b\u5e8f\uff09\u4e2d\u7684\u7279\u5b9a\u9875\u9762\uff0c\u4f8b\u5982\u4ea7\u54c1\u9875\u9762\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deferred Deep Linking\u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5<\/strong>: \u5373\u4f7f\u7528\u6237\u5c1a\u672a\u5b89\u88c5\u8be5\u5e94\u7528\uff0c\u4e5f\u80fd\u5c06\u5176\u5f15\u5bfc\u81f3\u5e94\u7528\u4e2d\u7684\u7279\u5b9a\u9875\u9762\u7684\u529f\u80fd\u3002\u6211\u4eec\u4e4b\u524d\u66fe\u89e3\u91ca\u8fc7&nbsp;<a href=\"https:\/\/blog.tenjin.io\/running-deferred-deeplinks-through-your-paid-ua-campaigns\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u5e76\u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09<\/strong>: \u4e00\u4e2a\u5141\u8bb8\u5e7f\u544a\u4e3b\u548c\u53d1\u5e03\u5546\u901a\u8fc7\u7edf\u4e00\u754c\u9762\u4ece\u5404\u4e2a\u5e7f\u544a\u7f51\u7edc\u8d2d\u4e70\u5e7f\u544a\u8d44\u6e90\u7684\u5e73\u53f0\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5730\u7406\u5b9a\u4f4d<\/strong>: \u6839\u636e\u7279\u5b9a\u7684\u5730\u7406\u4f4d\u7f6e\uff08\u5982\u5dde\u6216\u56fd\u5bb6\uff09\u63d0\u4f9b\u5185\u5bb9\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interstitial ads \u63d2\u64ad\u5e7f\u544a<\/strong>: \u4e00\u79cd\u8986\u76d6\u624b\u673a\u6574\u4e2a\u5c4f\u5e55\u7684\u5e7f\u544a\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5370\u8c61<\/strong>: \u7528\u6237\u770b\u5230\u5e7f\u544a\u7684\u77ac\u95f4\uff0c\u5373\u88ab\u8ba1\u4e3aCPM\u5e7f\u544a\u7cfb\u5217\u7684\u8f6c\u5316\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u540e\u89e6\u70b9\u5f52\u56e0<\/strong>: \u4e00\u79cd\u5c06\u8f6c\u5316\u5f52\u56e0\u4e8e\u7528\u6237\u8bbf\u95ee\u7684\u6700\u540e\u4e00\u4e2a\u6765\u6e90\u7684\u5f52\u56e0\u6a21\u578b\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LAT\uff08\u6709\u9650\u5e7f\u544a\u8ffd\u8e2a\uff09<\/strong>: \u4e00\u9879\u79fb\u52a8\u7aef\u8bbe\u7f6e\uff0c\u53ef\u8ba9\u7528\u6237\u9009\u62e9\u4e0d\u63a5\u6536\u5b9a\u5411\u5e7f\u544a\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u591a\u70b9\u89e6\u63a7\u5f52\u56e0<\/strong>\uff1a\u4e00\u79cd\u5f52\u56e0\u6a21\u578b\uff0c\u5b83\u4f1a\u8003\u8651\u7528\u6237\u5728\u8f6c\u5316\u524d\u53ef\u80fd\u63a5\u89e6\u8fc7\u5e7f\u544a\u7684\u5404\u4e2a\u6e20\u9053\uff0c\u4ece\u800c\u66f4\u5168\u9762\u5730\u53cd\u6620\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002\u76ee\u524d\u6709\u591a\u79cd\u591a\u89e6\u70b9\u5f52\u56e0\u6a21\u578b\uff0c,&nbsp;<a href=\"https:\/\/www.blurgroup.com\/blogs\/marketing\/a-guide-to-multi-channel-attribution-models\/\">\u8be6\u7ec6\u5217\u51fa<\/a>&nbsp;\u7531\u91c7\u8d2d\u5e73\u53f0blur\u63d0\u4f9b\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u539f\u751f\u5e7f\u544a<\/strong>: \u4e00\u79cd\u80fd\u4e0e\u73af\u5883\u878d\u4e3a\u4e00\u4f53\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5728\u7528\u6237\u773c\u4e2d\u4e0e\u5e94\u7528\u6216\u6e38\u620f\u5b8c\u7f8e\u878d\u5408\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS\uff08\u51c0\u63a8\u8350\u503c\uff09<\/strong>: \u4e00\u79cd\u7528\u4e8e\u8861\u91cf\u7528\u6237\u60c5\u7eea\u548c\u5fe0\u8bda\u5ea6\u7684\u6307\u6807\u3002\u63a8\u8350\u7c7b\u516c\u53f8AppVirality\u89e3\u91ca\u4e86\u5982\u4f55\u8ba1\u7b97\u51c0\u63a8\u8350\u503c\uff08NPS\uff09&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/net-promoter-score-to-reduce-your-apps-churn-and-increase-downloads\/\">\u5728\u4e00\u7bc7\u5e16\u5b50\u4e2d<\/a>&nbsp;\u5173\u4e8e\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u52a8\u8ba2\u9605<\/strong>: \u4e00\u9879\u5141\u8bb8\u7528\u6237\u9009\u62e9\u63a5\u53d7\u6216\u62d2\u7edd\u67e5\u770b\u5e7f\u544a\u7684\u529f\u80fd\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u81ea\u7136\u6d41\u91cf \/ \u7528\u6237\u83b7\u53d6<\/strong>: \u901a\u8fc7SEO\u4f18\u5316\u6216\u5e94\u7528\u5546\u5e97\u63a8\u8350\u7b49\u975e\u4ed8\u8d39\u65b9\u5f0f\u5e26\u6765\u7684\u5e94\u7528\u5b89\u88c5\u91cf\u3002\u5bf9\u4e8e\u8425\u9500\u9884\u7b97\u4e3a\u96f6\u6216\u6781\u5c11\u7684\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u6709\u591a\u79cd\u514d\u8d39\u83b7\u53d6\u7528\u6237\u7684\u65b9\u5f0f\uff1bMarketing Expo&nbsp;<a href=\"http:\/\/www.b2bmarketingexpo.co.uk\/news\/blog.asp?blog_id=3806\">\u672c\u6587\u6982\u8ff0\u4e8615\u79cd\u65b9\u6cd5<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b89\u88c5\u540e\u4e8b\u4ef6<\/strong>: \u5e94\u7528\u5b89\u88c5\u540e\u53d1\u751f\u7684\u4efb\u4f55\u4e8b\u4ef6\uff0c\u4e0d\u5305\u62ec\u6253\u5f00\u548c\u5173\u95ed\u64cd\u4f5c\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7a0b\u5e8f\u5316\u8d2d\u4e70<\/strong>: \u4e00\u79cd\u7528\u4e8e\u4f18\u5316\u548c\u81ea\u52a8\u5316\u7ade\u4ef7\u53ca\u5e7f\u544a\u6295\u653e\u7684\u7b97\u6cd5\u7cfb\u7edf\u3002\u611f\u5174\u8da3\u7684\u5f00\u53d1\u8005\u53ef\u67e5\u770b\u8c37\u6b4c\u7684&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/programmatic\/\">5\u6b65\u6307\u5357<\/a>&nbsp;\u5173\u4e8e\u7a0b\u5e8f\u5316\u8d2d\u4e70\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8986\u76d6\u8303\u56f4<\/strong>: \u6307\u770b\u5230\u60a8\u5e7f\u544a\u7684\u4eba\u6570\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u91cd\u65b0\u53c2\u4e0e<\/strong>: \u91c7\u7528\u63a8\u9001\u901a\u77e5\u6216\u518d\u8425\u9500\u5e7f\u544a\u7b49\u7b56\u7565\uff0c\u5c06\u6d41\u5931\u7528\u6237\u91cd\u65b0\u5438\u5f15\u56de\u5e94\u7528\u3002\u8c37\u6b4c\u6982\u8ff0\u4e86&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/articles\/four-strategies-for-mobile-app-re-engagement.html\">\u6210\u529f\u91cd\u65b0\u5438\u5f15\u7528\u6237\u7684\u56db\u4e2a\u6280\u5de7<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6fc0\u52b1\u5e7f\u544a<\/strong>: \u4e00\u79cd\u89c6\u9891\u5e7f\u544a\u5f62\u5f0f\uff0c\u7528\u6237\u901a\u8fc7\u89c2\u770b\u5e7f\u544a\u6765\u83b7\u53d6\u5956\u52b1\u3002\u8fd9\u79cd\u5f62\u5f0f\u662f&nbsp;<a href=\"http:\/\/www.adweek.com\/digital\/unity-71-of-players-prefer-watching-video-ads-to-pay-for-in-game-content\/\">\u5927\u53d7\u6b22\u8fce<\/a>&nbsp;\u5728\u624b\u673a\u6e38\u620f\u5e94\u7528\u4e2d\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bcc\u5a92\u4f53<\/strong>: \u5177\u6709\u4ea4\u4e92\u5143\u7d20\u3001\u89c6\u9891\u6216\u97f3\u9891\u7b49\u9ad8\u7ea7\u529f\u80fd\u7684\u5e7f\u544a\u3002\u6570\u5b57\u5e7f\u544a\u516c\u53f8Millennial Media\u5236\u4f5c\u4e86\u4e00\u5219&nbsp;<a href=\"http:\/\/www.millennialmedia.com\/mobile-insights\/blog\/make-mobile-work-the-rich-media-opportunity\">\u7cbe\u7f8e\u7684\u4fe1\u606f\u56fe<\/a>&nbsp;\u6bd4\u8f83\u4e0d\u540c\u884c\u4e1a\u4e2d\u5bcc\u5a92\u4f53\u5e7f\u544a\u4e0e\u4f20\u7edf\u5e7f\u544a\u5f62\u5f0f\u7684\u70b9\u51fb\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09<\/strong>: \u867d\u7136\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u5047\u8bbe\u5b58\u5728\u5229\u6da6\uff0c\u4f46\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u5219\u4e0d\u7136\u3002\u5b83\u4ec5\u4ec5\u662f\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u6536\u5165\u9664\u4ee5\u5e7f\u544a\u652f\u51fa\u7684\u6bd4\u503c\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09<\/strong>: \u5728\u79fb\u52a8\u8425\u9500\u4e2d\uff0cROI \u662f\u6307\u5e7f\u544a\u6d3b\u52a8\u5e26\u6765\u7684\u5229\u6da6\u3002\u5176\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\uff08\u901a\u8fc7\u65b0\u7528\u6237\u5e26\u6765\u7684\uff09\u5229\u6da6\u9664\u4ee5\u5e7f\u544a\u6d3b\u52a8\u6210\u672c\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SDK \/ API<\/strong>: \u8f6f\u4ef6\u5f00\u53d1\u5de5\u5177\u5305\uff08SDK\uff09\u548c\u5e94\u7528\u7a0b\u5e8f\u7f16\u7a0b\u63a5\u53e3\uff08API\uff09\u662f\u5c06\u60a8\u7684\u5e94\u7528\u4e0e\u5404\u9879\u670d\u52a1\uff08\u5305\u62ec\u5e7f\u544a\u7f51\u7edc\uff09\u8fde\u63a5\u8d77\u6765\u7684\u4ee3\u7801\u3002\u867d\u7136\u5b83\u4eec\u5e38\u88ab\u5ba3\u4f20\u4e3a\u6781\u5176\u6613\u4e8e\u4f7f\u7528\uff0c\u4f46\u5b9e\u9645\u4e0a\uff0c\u8f6f\u4ef6\u5f00\u53d1\u4eba\u5458\u5f80\u5f80\u4f1a\u5bf9\u8fc7\u591a\u7684\u6b64\u7c7b\u96c6\u6210\u8868\u793a\u62b5\u89e6\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UA\uff08\u7528\u6237\u83b7\u53d6\uff09<\/strong>: \u6307\u589e\u52a0\u5e94\u7528\u7528\u6237\u7684\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u4ed8\u8d39\u5e7f\u544a\u6216\u81ea\u7136\u63a8\u5e7f\u6d3b\u52a8\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5929\u5c31\u5148\u5230\u8fd9\u91cc\u3002\u5982\u679c\u60a8\u8ba4\u4e3a\u6211\u4eec\u9057\u6f0f\u4e86\u4e00\u4e24\u4e2a\u91cd\u8981\u672f\u8bed\uff0c\u6b22\u8fce\u968f\u65f6\u901a\u8fc7 support@tenjin.com \u8054\u7cfb\u6211\u4eec\u3002\u4e00\u5982\u65e2\u5f80\uff0c\u611f\u8c22\u60a8\u7684\u9605\u8bfb\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>App marketing isn\u2019t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets of technical knowledge and performance requirements. One of the side effects of this growing complexity is a professional terminology that\u2019s incomprehensible to outsiders. And if an&#8230;<\/p>","protected":false},"author":7,"featured_media":8762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dictionary for App Marketers | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the Tenjin dictionary to decode complex app marketing terms and enhance your understanding of key performance indicators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/tenjins-dictionary-for-app-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dictionary for App Marketers | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the Tenjin dictionary to decode complex app marketing terms and enhance your understanding of key performance indicators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/tenjins-dictionary-for-app-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-16T12:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T12:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"654\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin\u2019s Dictionary for App Marketers\",\"datePublished\":\"2017-06-16T12:08:00+00:00\",\"dateModified\":\"2026-07-06T12:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/\"},\"wordCount\":1495,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/616248894-1512090520323.jpg\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/\",\"name\":\"Dictionary for App Marketers | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/616248894-1512090520323.jpg\",\"datePublished\":\"2017-06-16T12:08:00+00:00\",\"dateModified\":\"2026-07-06T12:29:00+00:00\",\"description\":\"Explore the Tenjin dictionary to decode complex app marketing terms and enhance your understanding of key performance indicators.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/616248894-1512090520323.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/616248894-1512090520323.jpg\",\"width\":654,\"height\":534,\"caption\":\"open magical book\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjins-dictionary-for-app-marketers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin\u2019s Dictionary for App Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5e94\u7528\u8425\u9500\u4eba\u5458\u8bcd\u5178 | Tenjin","description":"\u67e5\u9605Tenjin\u8bcd\u5178\uff0c\u89e3\u8bfb\u590d\u6742\u7684\u5e94\u7528\u8425\u9500\u672f\u8bed\uff0c\u52a0\u6df1\u5bf9\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u7406\u89e3\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/tenjins-dictionary-for-app-marketers\/","og_locale":"zh_CN","og_type":"article","og_title":"Dictionary for App Marketers | Tenjin","og_description":"Explore the Tenjin dictionary to decode complex app marketing terms and enhance your understanding of key performance indicators.","og_url":"https:\/\/tenjin.com\/zh\/blog\/tenjins-dictionary-for-app-marketers\/","og_site_name":"Tenjin","article_published_time":"2017-06-16T12:08:00+00:00","article_modified_time":"2026-07-06T12:29:00+00:00","og_image":[{"width":654,"height":534,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Sunny Cha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Tenjin\u2019s Dictionary for App Marketers","datePublished":"2017-06-16T12:08:00+00:00","dateModified":"2026-07-06T12:29:00+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/"},"wordCount":1495,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg","articleSection":["Product Updates"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/","url":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/","name":"\u5e94\u7528\u8425\u9500\u4eba\u5458\u8bcd\u5178 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg","datePublished":"2017-06-16T12:08:00+00:00","dateModified":"2026-07-06T12:29:00+00:00","description":"\u67e5\u9605Tenjin\u8bcd\u5178\uff0c\u89e3\u8bfb\u590d\u6742\u7684\u5e94\u7528\u8425\u9500\u672f\u8bed\uff0c\u52a0\u6df1\u5bf9\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u7406\u89e3\u3002.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/616248894-1512090520323.jpg","width":654,"height":534,"caption":"open magical book"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/tenjins-dictionary-for-app-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Tenjin\u2019s Dictionary for App Marketers"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8761"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8761\/revisions"}],"predecessor-version":[{"id":17271,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8761\/revisions\/17271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8762"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}