{"id":8833,"date":"2016-08-09T12:43:00","date_gmt":"2016-08-09T12:43:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8833"},"modified":"2026-04-14T07:57:51","modified_gmt":"2026-04-14T07:57:51","slug":"idfa-sends-all-zeros-on-ios-10-devices","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/","title":{"rendered":"IDFA \u5728 iOS 10 \u8bbe\u5907\u4e0a\u53d1\u9001\u5168\u96f6\u4fe1\u606f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u51e0\u4e2a\u6708\u524d\uff0c\u82f9\u679c\u516c\u53f8\u5ba3\u5e03\uff0ciOS 10 \u5c06\u4e3a\u5176<code data-no-translation=\"\" data-no-auto-translation=\"\">advertisingIdentifer<\/code>\u5f53\u8bbe\u5907\u7528\u6237\u5c06\u5e7f\u544a\u8ffd\u8e2a\u9650\u5236\u6807\u5fd7\u8bbe\u7f6e\u4e3a<code data-no-translation=\"\" data-no-auto-translation=\"\">ON<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636eTenjin\u7684\u6c47\u603b\u8bb0\u5f55\uff0c\u8fd9\u610f\u5473\u7740\u7ea6\u670915%\u53f0\u8bbe\u5907\u7684IDFA\u5728\u7279\u5b9a\u8bbe\u5907\u4e0a\u5c06\u4e0d\u518d\u5177\u6709\u552f\u4e00\u6027\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/Aug\/Screen%2BShot%2B2016-08-08%2Bat%2B9.10.21%2BAM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982\u6211\u5728\u6211\u7684&nbsp;<a href=\"https:\/\/blog.tenjin.io\/how-tenjins-cookie-technology-will-change-tracking-on-mobile-ads\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.90.1695118029670&amp;__hsfp=2360007836\">\u4e0a\u4e00\u7bc7\u5173\u4e8e\u997c\u5e72\u7684\u5e16\u5b50<\/a>, IDFA \u662f\u5e7f\u544a\u5546\u51c6\u786e\u8ffd\u8e2a\u5e94\u7528\u5b89\u88c5\u60c5\u51b5\u7684\u4e3b\u8981\u65b9\u5f0f\u4e4b\u4e00\u3002\u7531\u4e8e\u7ea6 15% \u53f0\u8bbe\u5907\u5c06\u4e0d\u518d\u5177\u6709\u552f\u4e00\u6027\uff0c\u56e0\u6b64\u65e0\u6cd5\u518d\u5bf9\u8fd9\u4e9b\u8bbe\u5907\u8fdb\u884c\u51c6\u786e\u8ffd\u8e2a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7528\u6237\u548c\u5e7f\u544a\u7f51\u7edc\u5141\u8bb8\u4f7f\u7528 Cookie \u8fdb\u884c\u8ffd\u8e2a\u65f6\uff0cTenjin \u7684\u89e3\u51b3\u65b9\u6848\u4ecd\u4e0d\u53d7\u6b64\u5f71\u54cd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662fCookie\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u901a\u8fc7\u4f7f\u7528\u542f\u7528\u4e86Cookie\u7684URL\u94fe\u63a5\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7ee7\u7eed\u4f20\u9012\u5f52\u56e0\u6570\u636e\u3002\u5f53\u7528\u6237\u548c\u5e7f\u544a\u7f51\u7edc\u90fd\u5141\u8bb8\u4f7f\u7528Cookie\u8fdb\u884c\u8ffd\u8e2a\u65f6\uff0cTenjin\u7684\u89e3\u51b3\u65b9\u6848\u5c06\u4e0d\u53d7iOS 10 IDFA\u8bbe\u7f6e\u7684\u5f71\u54cd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u5e74\u6765\u5728\u7f51\u7edc\u4e0a\u7684\u5e94\u7528\u8bc1\u660e\uff0cCookie \u662f\u4e00\u79cd\u7b80\u5355\u4e14\u53ef\u9760\u7684\u6280\u672f\uff0c\u65e2\u80fd\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u8ffd\u8e2a\u548c\u4e86\u89e3\u5e7f\u544a\u652f\u51fa\uff0c\u53c8\u80fd\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u3002\u6211\u4eec\u76f8\u4fe1\uff0cCookie \u662f\u79fb\u52a8\u5e7f\u544a\u672a\u6765\u53d1\u5c55\u7684\u6709\u529b\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u66f4\u65b0\uff1a2016 \u5e74 9 \u6708 6 \u65e5<\/strong><br>- \u6839\u636e\u4ee5\u4e0b\u89c4\u5b9a\uff0c\u6211\u4eec\u5df2\u4ece\u6700\u65b0\u7248\u672c\u7684 iOS SDK \u4e2d\u5220\u9664\u4e86\u901a\u8fc7 SafariViewController \u8bfb\u53d6 cookie \u7684\u529f\u80fd&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">\u82f9\u679c\u5e94\u7528\u5546\u5e97\u6307\u5357<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device\u2019s user sets their limit ad tracking flag toON. According to Tenjin\u2019s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my&nbsp;last post about cookies, the&#8230;<\/p>","protected":false},"author":8,"featured_media":8799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDFA Sends All Zeros | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn why IDFA returns all zeros on certain iOS devices and what it means for mobile attribution and campaign measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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