{"id":8839,"date":"2016-06-02T12:46:00","date_gmt":"2016-06-02T12:46:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8839"},"modified":"2026-07-06T12:28:08","modified_gmt":"2026-07-06T12:28:08","slug":"tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/","title":{"rendered":"\u5929\u795e\u83b7\u7f51\u6613\u8d44\u672c $2.5 \u767e\u4e07\u7f8e\u5143\u6295\u8d44\uff0c\u7528\u4e8e\u6269\u5c55\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u8425\u9500\u57fa\u7840\u8bbe\u65bd"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"http:\/\/venturebeat.com\/2016\/06\/02\/tenjin-raises-2-5-million-to-figure-out-the-roi-for-mobile-marketing-campaigns\/\">\u65b0\u95fb\u7a3f\uff1a<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e7\u91d1\u5c71\u2014\u20142016\u5e746\u67082\u65e5\u2014\u2014\u79fb\u52a8\u8425\u9500\u57fa\u7840\u8bbe\u65bd\u516c\u53f8Tenjin\u4eca\u65e5\u5ba3\u5e03\uff0c\u5df2\u5b8c\u6210$2.5\u767e\u4e07\u7684\u8ffd\u52a0\u878d\u8d44\uff0c\u65e8\u5728\u901a\u8fc7\u8d4b\u4e88\u8425\u9500\u4eba\u5458\u5bf9\u7528\u6237\u6570\u636e\u7684\u5b8c\u5168\u63a7\u5236\u6743\uff0c\u4ece\u800c\u7b80\u5316\u548c\u4f18\u5316\u79fb\u52a8\u8425\u9500\u3002 \u672c\u8f6e\u878d\u8d44\u7531\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\u7684\u4e2d\u56fd\u4e92\u8054\u7f51\u516c\u53f8\u7f51\u6613\u65d7\u4e0b\u7684\u98ce\u6295\u90e8\u95e8\u7f51\u6613\u8d44\u672c\u9886\u6295\uff0c\u5929\u4f7f\u6295\u8d44\u4eba\u6768\u8d6b\u66fc\u548c\u5218\u4f1f\u57fa\u53c2\u4e0e\u6295\u8d44\u3002\u6b64\u524d\uff0c\u8be5\u516c\u53f8\u66fe\u83b7\u5f97Y Combinator\u3001Lightbank\u4ee5\u53ca\u5929\u4f7f\u6295\u8d44\u4eba\u5434\u57c3\u91cc\u514b\u548c\u5927\u536b\u00b7\u91d1\u7684\u6295\u8d44\u3002.<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5982\u4eca\u7684\u5e94\u7528\u8425\u9500\u4eba\u5458\u5fc5\u987b\u7ba1\u7406\u591a\u5bb6\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\uff0c\u4ee5\u5904\u7406\u5e94\u7528\u5206\u6790\u3001\u6765\u6e90\u5f52\u56e0\u548c\u8425\u9500\u6d3b\u52a8\u6570\u636e\u805a\u5408\u7b49\u5de5\u4f5c\uff0c\u8fd9\u4e0d\u4ec5\u6d6a\u8d39\u4e86\u5b9d\u8d35\u7684\u65f6\u95f4\uff0c\u8fd8\u5bfc\u81f4\u4ed6\u4eec\u65e0\u6cd5\u5c06\u5e7f\u544a\u652f\u51fa\u4e0e\u5b89\u88c5\u540e\u7684\u884c\u4e3a\u6570\u636e\u5173\u8054\u8d77\u6765\uff0c\u4ece\u800c\u65e0\u6cd5\u51c6\u786e\u638c\u63e1\u7528\u6237\u5c42\u9762\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002 \u5982\u679c\u60f3\u8981\u6784\u5efa\u81ea\u5df1\u7684\u6570\u636e\u6a21\u578b\uff0c\u5e94\u7528\u5f00\u53d1\u8005\u5219\u9700\u8981\u8017\u8d39\u5de5\u7a0b\u8d44\u6e90\u6765\u6784\u5efa\u548c\u7ef4\u62a4\u4e00\u5957\u5b8c\u6574\u7684\u6570\u636e\u4ed3\u5e93\u57fa\u7840\u8bbe\u65bd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u63d0\u4f9b\u4e86\u4e00\u9879\u96c6\u4e2d\u5f0f\u670d\u52a1\u548c\u5e73\u53f0\uff0c\u65e8\u5728\u901a\u8fc7\u5355\u4e00\u4eea\u8868\u76d8\u5c06\u5206\u6790\u3001\u5f52\u56e0\u548c\u5e7f\u544a\u7f51\u7edc\u6570\u636e\u805a\u5408\u6574\u5408\u5728\u4e00\u8d77\uff0c\u4ece\u800c\u7b80\u5316\u79fb\u52a8\u8425\u9500\u6d41\u7a0b\u3002 \u8be5\u516c\u53f8\u8fd8\u4e3a\u5ba2\u6237\u63d0\u4f9b\u76f4\u63a5\u4e14\u53ef\u914d\u7f6e\u7684\u8bbf\u95ee\u6743\u9650\uff0c\u4f7f\u5176\u80fd\u591f\u50cf\u4f7f\u7528\u81ea\u6709\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u4e00\u6837\uff0c\u76f4\u63a5\u8bbf\u95ee\u652f\u6491\u5176\u4eea\u8868\u76d8\u7684\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u3002\u8fd9\u4f7f\u5f97\u5f00\u53d1\u8005\u5728\u7528\u6237\u83b7\u53d6\u89c4\u6a21\u4e0d\u65ad\u6269\u5927\u7684\u540c\u65f6\uff0c\u80fd\u591f\u63d0\u5347\u8fd0\u8425\u6c34\u5e73\uff0c\u800c\u65e0\u9700\u81ea\u884c\u6784\u5efa\u4efb\u4f55\u7cfb\u7edf\u3002.<\/p>\n\n\n\n<p 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\u57fa\u7840\u8bbe\u65bd\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7075\u6d3b\u4e14\u53ef\u5b9a\u5236\u7684\u6570\u636e\u4ed3\u5e93\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u76f4\u63a5\u8bbf\u95ee\u7528\u6237\u7ea7\u6570\u636e\uff0c\u4ece\u800c\u65e0\u9700\u81ea\u884c\u6784\u5efa\u6570\u636e\u7ba1\u9053\u548c\u6570\u636e\u4ed3\u5e93\u89e3\u51b3\u65b9\u6848\uff0c\u5373\u53ef\u8fdb\u884c\u81ea\u5b9a\u4e49\u5206\u6790\u3002DataVault \u65e2\u53ef\u4f5c\u4e3a Tenjin \u5e73\u53f0\u7684\u96c6\u6210\u7ec4\u4ef6\u4f7f\u7528\uff0c\u4e5f\u53ef\u4e0e\u7b2c\u4e09\u65b9\u5206\u6790\u3001\u5f52\u56e0\u548c\u805a\u5408\u670d\u52a1\u63d0\u4f9b\u5546\u914d\u5408\u4f7f\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea2015\u5e748\u6708\u63a8\u51fa\u4ee5\u6765\uff0cTenjin\u53d1\u5c55\u8fc5\u901f\uff0c\u76ee\u524d\u670d\u52a1\u4e8eYelp\u3001Natural Motion\u3001Playdots\u3001N3twork\u3001KLab\u7b49\u4f17\u591a\u5ba2\u6237\u3002 \u5728\u4e0d\u5230\u4e00\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u8be5\u516c\u53f8\u5df2\u5904\u7406\u8d85\u8fc7$100\u767e\u4e07\u7684\u5e7f\u544a\u652f\u51fa\uff0c\u5e76\u521b\u9020\u4e86\u8fd1$25\u767e\u4e07\u7684\u5e7f\u544a\u6536\u5165\u3002\u76ee\u524d\uff0c\u5176\u6bcf\u6708\u5904\u7406\u7684\u5e7f\u544a\u4e8b\u4ef6\u8d85\u8fc7300\u767e\u4e07\u3002Tenjin\u5df2\u4e0e70\u591a\u5bb6\u5e7f\u544a\u548c\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u5bf9\u63a5\uff0c\u4e14\u6bcf\u5468\u90fd\u6709\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u52a0\u5165\u3002 \u8054\u5408\u521b\u59cb\u4eba\u514b\u91cc\u65af\u6258\u5f17\u00b7\u6cd5\u59c6\uff08Christopher Farm\uff09\u548c\u963f\u7c73\u5c14\u00b7\u66fc\u5409\uff08Amir Manji\uff09\u66fe\u662f\u79fb\u52a8\u8425\u9500\u5e73\u53f0Tapjoy\u53d1\u5c55\u7684\u65e9\u671f\u63a8\u52a8\u8005\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7b14\u878d\u8d44\u5c06\u4f7fTenjin\u80fd\u591f\u5f00\u53d1\u65b0\u670d\u52a1\uff0c\u5e2e\u52a9\u5f00\u53d1\u8005\u62d3\u5c55\u5176\u79fb\u52a8\u5e94\u7528\u4e1a\u52a1\uff0c\u5e76\u83b7\u5f97\u4ed6\u4eec\u65e0\u6687\u81ea\u884c\u6784\u5efa\u7684\u57fa\u7840\u8bbe\u65bd\u3002\u4e3a\u6ee1\u8db3\u4e0d\u65ad\u589e\u957f\u7684\u9700\u6c42\uff0cTenjin\u8fd8\u5c06\u5229\u7528\u8fd9\u7b14\u8d44\u91d1\u5927\u529b\u62db\u8058\u5de5\u7a0b\u3001\u4ea7\u54c1\u3001\u4e1a\u52a1\u62d3\u5c55\u548c\u5ba2\u6237\u7ba1\u7406\u7b49\u5173\u952e\u5c97\u4f4d\u7684\u4eba\u624d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTenjin \u6b63\u5728\u89e3\u51b3\u4e00\u4e2a\u975e\u5e38\u666e\u904d\u4e14\u4ee4\u4eba\u6cae\u4e27\u7684\u95ee\u9898\uff0c\u8fd9\u4e2a\u95ee\u9898\u56f0\u6270\u7740\u5404\u79cd\u89c4\u6a21\u7684\u5e94\u7528\u8425\u9500\u4eba\u5458\uff1a\u5982\u4f55\u83b7\u53d6\u6240\u9700\u6570\u636e\uff0c\u4ee5\u4fbf\u5f00\u5c55\u66f4\u667a\u80fd\u3001\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u201d\u521d\u521b\u4f01\u4e1a\u987e\u95ee\u3001AdMob\uff08\u88ab\u8c37\u6b4c\u6536\u8d2d\uff09\u548c MoPub\uff08\u88ab\u63a8\u7279\u6536\u8d2d\uff09\u65e9\u671f\u5458\u5de5\u8d6b\u5c14\u66fc\u00b7\u6768\u8868\u793a\u3002 \u201c\u5927\u578b\u5e94\u7528\u5f00\u53d1\u5546\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u5728\u6784\u5efa\u5185\u90e8\u6570\u636e\u4ed3\u5e93\uff0c\u4f46 Tenjin \u5c06\u4e3a\u90a3\u4e9b\u5c1a\u672a\u5efa\u7acb\u8425\u9500\u57fa\u7840\u8bbe\u65bd\u7684\u5f00\u53d1\u5546\u521b\u9020\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\u3002\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Press Release: San Francisco \u2013 June 2, 2016 \u2013 Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve mobile marketing by giving marketers complete control over their user data. The round was led by NetEase Capital, the venture arm of the NASDAQ-listed&#8230;<\/p>","protected":false},"author":7,"featured_media":8793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funding Round: 2.5M NetEase Capital | Tenjin<\/title>\n<meta name=\"description\" content=\"Find out how marketing infrastructure can help app marketers manage their data effectively and drive business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funding Round: 2.5M NetEase Capital | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find out how marketing infrastructure can help app marketers manage their data effectively and drive business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-02T12:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T12:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/team_tenjin-1512092503800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"917\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" 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