{"id":8845,"date":"2016-05-16T12:49:00","date_gmt":"2016-05-16T12:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8845"},"modified":"2026-04-14T07:22:42","modified_gmt":"2026-04-14T07:22:42","slug":"time-to-profitability-is-a-key-metric-for-a-growing-app","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/time-to-profitability-is-a-key-metric-for-a-growing-app\/","title":{"rendered":"\u5b9e\u73b0\u76c8\u5229\u7684\u65f6\u95f4\u662f\u6210\u957f\u578b\u5e94\u7528\u7a0b\u5e8f\u7684\u5173\u952e\u6307\u6807"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u901a\u5e38\u901a\u8fc7\u5411\u7b2c\u4e09\u65b9\uff08\u5982\u5e7f\u544a\u7f51\u7edc\uff09\u4ed8\u8d39\u6765\u4e3a\u81ea\u5df1\u7684\u5e94\u7528\u7a0b\u5e8f\u83b7\u53d6\u7528\u6237\u3002\u4e3a\u7528\u6237\u4ed8\u8d39\u662f\u4e00\u79cd\u6295\u8d44\u3002\u4e3a\u4e86\u8861\u91cf\u6295\u8d44\u7684\u6210\u529f\u4e0e\u5426\uff0c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u9700\u8981\u76d1\u63a7\u6295\u8d44\u8d44\u91d1\u7684\u56de\u6536\u901f\u5ea6\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76c8\u5229\u65f6\u95f4 (TTP)\uff0c\u53c8\u79f0 \"\u6536\u652f\u5e73\u8861\u65f6\u95f4\"\uff0c\u662f\u544a\u8bc9\u60a8\u9700\u8981\u591a\u957f\u65f6\u95f4\u624d\u80fd\u6536\u56de\u6295\u8d44\u8d44\u91d1\u7684\u7cbe\u786e\u6307\u6807\u3002\u6536\u56de\u6295\u8d44\u6210\u672c\u7684\u901f\u5ea6\u8d8a\u5feb\uff0c\u5e94\u7528\u7a0b\u5e8f\u4e1a\u52a1\u589e\u957f\u7684\u901f\u5ea6\u5c31\u8d8a\u5feb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba1\u7b97 TTP \u5f88\u7b80\u5355\u3002\u5982\u679c\u60a8\u4ee5 $5 \u7684\u4ef7\u683c\u83b7\u5f97\u4e00\u4e2a\u7528\u6237\uff0c\u800c\u83b7\u5f97\u7684\u7528\u6237\u6bcf\u5929\u82b1\u8d39 $1\uff0c\u90a3\u4e48\u8be5\u7528\u6237\u6b63\u597d\u9700\u8981 5 \u5929\u624d\u80fd\u5b9e\u73b0\u6536\u652f\u5e73\u8861\u3002TTP \u4e3a 5 \u5929\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8003\u8651\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u4e5f\u662f\u540c\u6837\u7684\u6982\u5ff5\uff0c\u53ea\u662f\u4e00\u6b21\u83b7\u53d6\u6210\u6279\u7684\u7528\u6237\u3002\u5982\u679c\u60a8\u82b1\u8d39 $100 \u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u83b7\u53d6 100 \u4e2a\u7528\u6237\uff0c\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u6bcf\u5929\u82b1\u8d39 $1\uff0c\u90a3\u4e48 TTP \u5c31\u662f 1 \u5929\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u5929\u795e\u8861\u91cf\u7684\u662f\u8425\u9500\u6d3b\u52a8\u82b1\u8d39\uff08\u6295\u5165\u7684\u8d44\u91d1\uff09\u548c\u76f8\u5173\u7528\u6237\u7684\u603b LTV*\uff08\u6536\u56de\u7684\u8d44\u91d1\uff09\uff0c\u56e0\u6b64\u5f88\u5bb9\u6613\u8ba1\u7b97\u51fa\u5e94\u7528\u5f00\u53d1\u8005\u6295\u8d44\u7684\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\/\u5e7f\u544a\u7f51\u7edc\u7684 TTP\u3002\u4e0b\u9762\u662f\u6309\u6765\u6e90\u5212\u5206\u7684\u5178\u578b LTV \u66f2\u7ebf\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/ltv.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u770b\u5230\uff0c\u4ece\u5b89\u88c5\u4e4b\u65e5\u8d77 461 \u5929\u540e\uff0c\u4ece Chartboost \u83b7\u53d6\u7684\u7528\u6237\u5e73\u5747\u4e3a\u6211\u7684\u5e94\u7528\u5e26\u6765\u4e86\u7ea6 $1.06 \u7684\u6536\u5165\u3002\u5982\u679c\u6211\u4eec\u5c06\u6b64 LTV \u66f2\u7ebf\u4e0e\u6bcf\u4e2a\u5e7f\u544a\u7f51\u7edc\u7684\u521d\u59cb\u5e7f\u544a\u6210\u672c\u76f8\u53e0\u52a0\uff0c\u5c31\u4f1a\u5f97\u5230\u5982\u4e0b\u56fe\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/roi.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u7684\u9ad8\u4eae\u90e8\u5206\u663e\u793a\uff0c\u5b89\u88c5 447 \u5929\u540e\uff0c\u6211\u5728 Chartboost \u4e0a\u7684\u6295\u8d44\u56de\u62a5\u7387\u662f +44.98%\u3002\u5f88\u9177\uff0c\u4f46\u8fd9\u6761\u66f2\u7ebf\u80fd\u544a\u8bc9\u6211\u4ec0\u4e48\u662f TTP \u5417\uff1fTTP \u5c31\u662f\u6295\u8d44\u56de\u62a5\u7387\u7531\u8d1f\u8f6c\u6b63\u7684\u65f6\u95f4\u3002\u4e8b\u5b9e\u4e0a&nbsp;<strong>TTP \u662f ROI \u7b49\u4e8e 0% \u7684\u7cbe\u786e\u65f6\u95f4\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u653e\u5927\u66f2\u7ebf\u53ef\u4ee5\u770b\u5230\uff0c\u6211\u5728 Chartboost \u4e0a\u7684\u82b1\u8d39\u5927\u7ea6\u9700\u8981 2-3 \u5929\u624d\u80fd\u6536\u56de\u3002\u6211\u7684 TTP \u5728 2-3 \u5929\u4e4b\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/breakeven.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba1\u7b97 TTP \u7684\u91cd\u8981\u6027\u5728\u4e8e\u4e86\u89e3\u60a8\u80fd\u4ee5\u591a\u5feb\u7684\u901f\u5ea6\u91cd\u65b0\u90e8\u7f72\u8d44\u91d1\u4ee5\u7ee7\u7eed\u53d1\u5c55\u4e1a\u52a1\u3002\u5982\u679c\u60a8\u5f00\u5c55\u4e86\u4e24\u4e2a\u8425\u9500\u6d3b\u52a8\uff1a\u4e00\u4e2a\u6d3b\u52a8\u7684 TTP \u4e3a 5 \u5929\uff0c\u53e6\u4e00\u4e2a\u6d3b\u52a8\u7684 TTP \u4e3a 1 \u5929\uff0c\u90a3\u4e48\u4ece TTP \u4e3a 1 \u5929\u7684\u6d3b\u52a8\u4e2d\u7ee7\u7eed\u8d2d\u4e70\u7528\u6237\u4f1a\u66f4\u6709\u6548\uff0c\u8fd9\u6837\u60a8\u5c31\u80fd\u66f4\u5feb\u5730\u90e8\u7f72\u56de\u7b3c\u8d44\u91d1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>*\u603b LTV \u5305\u62ec\u5e7f\u544a\u6536\u5165\u548c\u5e94\u7528\u5185\u8d2d\u4e70<\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a \u201ctime to break even\u201d, is&#8230;<\/p>","protected":false},"author":8,"featured_media":8792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TTP as a Metric | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about one of the most important metrics for scaling your app: time to profitability. 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