{"id":8854,"date":"2015-12-12T12:54:00","date_gmt":"2015-12-12T12:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8854"},"modified":"2026-04-14T07:20:28","modified_gmt":"2026-04-14T07:20:28","slug":"building-for-the-marketing-scientist","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/building-for-the-marketing-scientist\/","title":{"rendered":"\u4e3a\u8425\u9500\u79d1\u5b66\u5bb6\u800c\u5efa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u968f\u7740\u8425\u9500\u8d70\u5411\u6570\u5b57\u5316\uff0c\u5b83\u5f00\u59cb\u4e0e\u6570\u636e\u79d1\u5b66\u4ea7\u751f\u8bb8\u591a\u5171\u540c\u70b9\u3002\u5728&nbsp;<a href=\"https:\/\/www.tenjin.io\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.101.1695118029670&amp;__hsfp=2360007836\">Tenjin<\/a>, 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class=\"wp-block-paragraph\">\u8fd9\u4e24\u5927\u8d8b\u52bf\u6b63\u4ee5\u4e00\u79cd\u8010\u4eba\u5bfb\u5473\u7684\u65b9\u5f0f\u76f8\u4e92\u4fc3\u8fdb\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u8425\u9500\u4eba\u5458\u6709\u8d23\u4efb\u4ee5\u6700\u6709\u6548\u7684\u65b9\u5f0f\u89e6\u8fbe\u5ba2\u6237\uff0c\u4ece\u800c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u9500\u552e\u7ebf\u7d22\u5e76\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002 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class=\"wp-block-paragraph\">\u8d8a\u6765\u8d8a\u660e\u663e\u7684\u662f\uff0c\u5e02\u573a\u8425\u9500\u4e0e\u6570\u636e\u79d1\u5b66\u8fd9\u4e24\u4e2a\u9886\u57df\u5b58\u5728\u5927\u91cf\u4ea4\u53c9\u3002\u6211\u4eec\u9884\u8ba1\uff0c\u5728\u672a\u6765\u51e0\u5e74\u91cc\uff0c\u5177\u6709\u524d\u77bb\u6027\u7684\u4f01\u4e1a\u5c06\u7531\u201c\u8425\u9500\u79d1\u5b66\u5bb6\u201d\u6765\u5f15\u9886\u6570\u5b57\u8425\u9500\u3002\u6b63\u56e0\u4e3a\u6211\u4eec\u5bf9\u6b64\u6df1\u4fe1\u4e0d\u7591\uff0c\u6211\u4eec\u624d\u6253\u9020\u4e86Tenjin\uff0c\u4ee5\u8fce\u63a5\u8fd9\u4e00\u672a\u6765\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Tenjin\uff0c\u6211\u4eec\u7684\u4f7f\u547d\u662f\u4e3a\u8425\u9500\u4e13\u5bb6\u6253\u9020\u4e00\u4e2a\u57fa\u4e8e\u670d\u52a1\u7684\u5e73\u53f0\u3002\u5728 Tapjoy \u548c Playnomics \u5de5\u4f5c\u671f\u95f4\uff0c\u6211\u4eb2\u773c\u76ee\u7779\u4e86\u8425\u9500\u4eba\u5458\u5728\u7535\u5b50\u8868\u683c\u4e2d\u6574\u7406\u6d77\u91cf\u6570\u636e\u65f6\u9762\u4e34\u7684\u56f0\u5883\u3002\u6211\u7684\u8054\u5408\u521b\u59cb\u4eba\u963f\u7c73\u5c14\u548c\u6211\u5171\u540c\u521b\u5efa\u4e86 Tenjin\uff0c\u65e8\u5728\u8ba9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u80fd\u591f\u5c06\u65f6\u95f4\u7528\u4e8e&nbsp;<em>\u5206\u6790<\/em>&nbsp;\u6570\u636e\u672c\u8eab\uff0c\u800c\u4e0d\u662f\u5bf9\u6570\u636e\u8fdb\u884c\u5904\u7406\u3002\u5982\u679c\u60a8\u662f\u4e00\u540d\u8425\u9500\u79d1\u5b66\u5bb6\uff08\u6216\u6b63\u5728\u6210\u4e3a\u8425\u9500\u79d1\u5b66\u5bb6\uff09\uff0c\u6211\u4eec\u975e\u5e38\u671f\u5f85\u60a8\u7684\u8054\u7cfb\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u56fe\u7247\u6765\u6e90\uff1a&nbsp;<a href=\"https:\/\/flic.kr\/p\/fS7qGg\">\u6d77\u91cf\u7684\u6570\u636e<\/a>&nbsp;\u4f5c\u8005\uff1a&nbsp;<a href=\"https:\/\/www.flickr.com\/photos\/dullhunk\/\">dullhunk<\/a>, \u6839\u636e\u4ee5\u4e0b\u6761\u6b3e\u4f7f\u7528&nbsp;<a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY<\/a>&nbsp;\/ \u6458\u81ea\u539f\u6587<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>As marketing goes digital, it starts to share a lot of common ground with data science. At&nbsp;Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the \u201cMarketing Scientist\u201d. There are two main drivers for the rise of the Marketing Scientist: These two&#8230;<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8854","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building for Marketing Scientists | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how data infrastructure empowers marketing scientists with scalable analytics, reliable attribution, and actionable mobile insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/building-for-the-marketing-scientist\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building for Marketing Scientists | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how data infrastructure empowers marketing scientists with scalable analytics, reliable attribution, and actionable mobile insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/building-for-the-marketing-scientist\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-12T12:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T07:20:28+00:00\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/building-for-the-marketing-scientist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/building-for-the-marketing-scientist\\\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"Building for the Marketing 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