{"id":8889,"date":"2022-11-09T03:07:00","date_gmt":"2022-11-09T03:07:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8889"},"modified":"2026-04-14T09:56:02","modified_gmt":"2026-04-14T09:56:02","slug":"how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","title":{"rendered":"\u5bf9\u8bdd\u4ea7\u54c1\u7ecf\u7406\uff1a\u5982\u4f55\u5bf9\u5e94 SKAdNetwork 4.0"},"content":{"rendered":"

SKAdNetwork 4.0 \u53d1\u5e03\u4e86\uff0c\u5b83\u4e0e\u4ee5\u524d\u7684\u7248\u672c\u76f8\u6bd4\u5f88\u4e0d\u4e00\u6837\u3002\u8fd9\u662f Apple \u516c\u53f8\u9996\u6b21\u53d1\u5e03\u7684 <\/strong>\u5e26\u6709\u591a\u9879\u65b0\u529f\u80fd\u7684 SKAdNetwork API<\/strong><\/a> \u3002\u800c\u4e14\u8fd9\u6b21\u6ca1\u6709\u5148\u63a8\u51fa\u6d4b\u8bd5\u7248\u672c\uff0c\u5c31\u76f4\u63a5\u63a8\u51fa\u4e86\u6b63\u5f0f\u7248\u3002<\/strong><\/p>\n\n\n\n

\u5c31\u6b64\u6b21 SKAdNetwork 4.0 \u66f4\u65b0\uff0c\u6211\u4eec\u7684\u524d\u7aef\u5de5\u7a0b\u5e08 Nafeu Nasir \u548c\u4ea7\u54c1\u7ecf\u7406 Jaspreet Bassan \u8fdb\u884c\u4e86\u8be6\u7ec6\u63a2\u8ba8\u3002<\/strong><\/p>\n\n\n\n

\u4ee5\u4e0b\u662f Jaspreet \u56de\u7b54\u7684\u4e00\u4e9b\u5173\u952e\u95ee\u9898\uff1a<\/strong><\/p>\n\n\n\n

    \n
  1. \u6b64\u6b21 SKAdNetwork \u66f4\u65b0\u6700\u8ba9\u4f60\u611f\u5230\u60ca\u8bb6\u7684\u662f\uff1f<\/strong><\/li>\n<\/ol>\n\n\n\n
      \n
    1. \u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u73b0\u5728\u8be5\u505a\u4ec0\u4e48\uff1f\u6709\u4ec0\u4e48\u9700\u8981\u6ce8\u610f\u7684\u5730\u65b9\uff1f<\/strong><\/li>\n<\/ol>\n\n\n\n
        \n
      1. \u4f60\u8ba4\u4e3a\uff0c\u884c\u4e1a\u5bf9 SKAdNetwork 4.0 \u7684\u53cd\u5e94\u5982\u4f55\uff1f<\/strong><\/li>\n<\/ol>\n\n\n\n

        \u2026\u4ee5\u53ca\u66f4\u591a\u3002<\/strong><\/p>\n\n\n\n

        \u95ee\uff1a\u6b64\u6b21 SKAdNetwork \u66f4\u65b0\u6700\u8ba9\u4f60\u611f\u5230\u60ca\u8bb6\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u5bf9\u6211\u6765\u8bf4\uff0c\u6700\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u50cf SKAdNetwork 4.0 \u8fd9\u6b21\u7684\u5927\u7248\u672c\u66f4\u65b0\u4e4b\u524d\uff0c\u6ca1\u5148\u53d1\u5e03\u6d4b\u8bd5\u7248\u3002\u4e00\u822c\u6765\u8bf4\uff0cApple \u4e00\u6b21\u7248\u672c\u66f4\u65b0\u6dfb\u52a0\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u65b0\u529f\u80fd\u3002\u6bd4\u5982\u5728 SKAdNetwork 2.2 \u4e2d\u65b0\u589e\u4e86\u4fdd\u771f\u5ea6\u7c7b\u578b\uff08fidelity type\uff09\uff0c\u5728 SKAdNetwork3.0 \u4e2d\u8ba9\u5e7f\u544a\u5e73\u53f0\u6536\u5230\u672a\u6210\u529f\u7ade\u4ef7\u7684\u56de\u4f20\u526f\u672c\uff0c\u5728 iOS 15 \u4e2d\u8ba9\u5f00\u53d1\u8005\u80fd\u591f\u83b7\u5f97\u4e00\u4efd\u6210\u529f\u7ade\u4ef7\u7684\u56de\u4f20\u526f\u672c\u3002<\/p>\n\n\n\n

        \u4f46\u4ee5\u524d\u7684\u8fd9\u4e9b\u66f4\u65b0\u90fd\u6ca1\u6709\u4e00\u6b21\u63d0\u4f9b\u591a\u4e2a\u65b0\u529f\u80fd\u3002\u56e0\u6b64\uff0c\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0ca\uff09SKAN 4.0 \u6709\u5f88\u591a\u65b0\u529f\u80fd\uff0cb\uff09Apple \u76f4\u63a5\u53d1\u5e03\u4e86\u5e26\u6709\u7684 SKAN 4.0 \u7684 iOS 16.1\uff0c\u800c\u6ca1\u6709\u5148\u884c\u7684\u6d4b\u8bd5\u7248\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u73b0\u5728\u8be5\u505a\u4ec0\u4e48\uff1f\u6709\u4ec0\u4e48\u9700\u8981\u6ce8\u610f\u7684\u5730\u65b9\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u5e7f\u544a\u4e3b\u73b0\u5728\u5c31\u5f00\u59cb\u5173\u6ce8 SKAdNetwork 4.0 \u53ef\u80fd\u6709\u70b9\u4e3a\u65f6\u8fc7\u65e9\u3002\u6211\u8ba4\u4e3a\u5e7f\u544a\u4e3b\u76ee\u524d\u53ef\u4ee5\u7ee7\u7eed\u5173\u6ce8 SKAdNetwork 3.0\uff0c\u7531 MMP \u548c\u5e7f\u544a\u5e73\u53f0\u6765\u6784\u5efa\u57fa\u4e8e SKAdNetwork4.0 \u7684\u5e7f\u544a\u4f53\u7cfb\u3002<\/p>\n\n\n\n

        \u5f53\u884c\u4e1a\u6b63\u5f0f\u5f00\u59cb\u91c7\u7528 SKAdNetwork 4.0 \u65f6\uff0c\u6211\u60f3\u5e7f\u544a\u4e3b\u4f1a\u56e0\u4e3a\u80fd\u591f\u83b7\u53d6\u66f4\u591a\u5b89\u88c5\u4fe1\u606f\u800c\u611f\u5230\u5174\u594b\uff0c\u4f46\u540c\u65f6\u4e5f\u4f1a\u6709\u6240\u62c5\u5fe7\u3002\u6bd5\u7adf\u6574\u4e2a\u884c\u4e1a\u624d\u521a\u8ffd\u4e0a SKAdNetwork 3.0 \u7684\u66f4\u65b0\uff09\uff0c\u4e86\u89e3\u5982\u4f55\u5c06\u5176\u7528\u4e8e\u5e7f\u544a\u4f18\u5316\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u73b0\u5728\u4f9d\u65e7\u9700\u8981\u5b66\u4e60\u4e00\u4e0b\u65b0 SKAdNetwork 4.0 \u7684\u6846\u67b6\u6765\u66f4\u5feb\u9002\u5e94\u5c06\u6765\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u80fd\u5927\u6982\u63cf\u8ff0\u4e00\u4e0b\u6709\u54ea\u4e9b\u66f4\u65b0\u5417\uff1f \u7b54\uff1aSKAdNetwork 4.0 \u65b0\u589e\u4e86\u5f88\u591a\u529f\u80fd\uff0c\u4e3b\u8981\u7528\u4e8e\u5728\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u7684\u524d\u63d0\u4e0b\uff0c\u5411\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u53d1\u9001\u66f4\u591a\u5b89\u88c5\u76f8\u5173\u7684\u4fe1\u606f\u3002\u4e0b\u56fe\u5c55\u793a\u7684 crowd anonymity\uff08\u7fa4\u7ec4\u533f\u540d\u6027\u9608\u503c\uff09\u6982\u5ff5\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4e86\u89e3 SKAdNetwork 4.0 \u7684\u65b0\u529f\u80fd\u3002<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \u6839\u636e\u4e00\u4e2a\u5e94\u7528\u7684\u5b89\u88c5\u6570\uff0cApple \u5c06\u5176\u5212\u5206\u4e3a 4 \u79cd\u7fa4\u7ec4\u533f\u540d\u6027\u9608\u503c\uff0c\u5373\u7b49\u7ea7 0\uff0c\u7b49\u7ea7 1\uff0c\u7b49\u7ea7 2 \u548c\u7b49\u7ea7 3\uff0c\u5b89\u88c5\u6b21\u6570\u8d8a\u5c11\u7b49\u7ea7\u8d8a\u4f4e\u3002\u800c\u5e94\u7528\u6240\u5c5e\u7684\u7ea7\u522b\uff0c\u51b3\u5b9a\u4e86 Apple \u56de\u4f20\u7684\u6570\u636e\u7c7b\u578b\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u6df1\u5165\u8bb2\u4e00\u4e0b\u8f6c\u6362\u503c\u7684\u53d8\u5316\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u73b0\u5728\u6709\u4e24\u79cd\u8f6c\u6362\u503c\uff1b\u7ec6\u7c92\u5ea6\u548c\u7c97\u7c92\u5ea6\u8f6c\u6362\u503c\u3002\u548c\u4e4b\u524d\u76f8\u540c\uff0c\u7ec6\u7c92\u5ea6\u8f6c\u6362\u503c\u4ecd\u662f 0 - 63 \u4e4b\u95f4\u7684\u6574\u6570\uff0c\u5728 crowd anonymity\uff08\u7fa4\u7ec4\u533f\u540d\u6027\u9608\u503c\uff09\u65b9\u9762\u4fdd\u6301\u4e0d\u53d8\uff0c24 \u81f3 48 \u5c0f\u65f6\u7684\u56de\u4f20\u5ef6\u8fdf\u4e5f\u4f9d\u65e7\u5b58\u5728\u3002\u4e4b\u524d\u53ea\u5141\u8bb8\u589e\u52a0\u8f6c\u6362\u503c\uff0c\u73b0\u5728\u53ef\u4ee5\u51cf\u5c11\u8f6c\u6362\u503c\u300224 \u5c0f\u65f6\u66f4\u65b0\u8f6c\u6362\u503c\u7684\u8ba1\u65f6\u5668\u4e0d\u590d\u5b58\u5728\u3002<\/p>\n\n\n\n

        \u73b0\u5728\u8ba9\u6211\u4eec\u6765\u8c08\u8c08\u7c97\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\u3002\u5e7f\u544a\u4e3b\u73b0\u5728\u53ef\u4ee5\u83b7\u5f97\u4f4e\u3001\u4e2d\u3001\u9ad8\u7684\u8f6c\u6362\u503c\u3002\u8bf7\u770b\u4e0b\u56fe\uff0c\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u7c97\u7c92\u5ea6\u548c\u7ec6\u7c92\u5ea6\u8f6c\u6362\u503c\uff0c\u5305\u62ec\u5c06\u5728\u4f55\u65f6\u4ee5\u53ca\u4ec0\u4e48\u5c42\u63a5\u6536\u8fd9\u4e9b\u8f6c\u5316\u503c\u3002<\/p>\n\n\n\n

        \u4ece\u4e0a\u56fe\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u5f53\u5904\u4e8e\u7b49\u7ea7 1 \u65f6\uff0c\u5e94\u7528\u5c06\u4f1a\u6536\u5230\u7c97\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\uff0c\u800c\u5982\u679c\u5904\u4e8e\u7b2c 2 \u5c42\u6216\u7b2c 3 \u5c42\u65f6\uff0c\u5e94\u7528\u4f1a\u6536\u5230\u7ec6\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\u3002 \u800c\u5728\u4e4b\u524d\uff0c\u5904\u5728\u7b2c 1 \u5c42\u7684\u5e94\u7528\u4e0d\u4f1a\u6536\u5230\u4efb\u4f55\u8f6c\u6362\u503c\u3002<\/strong> \u8fd9\u662f Apple \u7684\u4e00\u9879\u65b0\u5c1d\u8bd5\u3002 \u5728\u4fdd\u6301\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\uff0c\u5b89\u88c5\u6570\u5c11\u7684\u5e94\u7528\u4e5f\u80fd\u6536\u5230\u7c97\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\u3002<\/strong><\/p>\n\n\n\n

        \u95ee\uff1a\u7c97\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\u662f\u6709\u4ec0\u4e48\u7528\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u5728 SKAdNetwork 4.0 \u4e4b\u524d\uff0c\u5e94\u7528\u5fc5\u987b\u8fbe\u5230\u7b2c 2 \u5c42\u9690\u79c1\u9608\u503c\u624d\u80fd\u83b7\u5f97\u6709\u5173\u5176\u5b89\u88c5\u7684\u4efb\u4f55\u4fe1\u606f\u3002\u4f46\u73b0\u5728\u6709\u4e86\u7c97\u7c92\u5ea6\u7684\u8f6c\u6362\u503c\uff0c \u5e94\u7528\u53ef\u4ee5\u66f4\u5feb\u5730\u83b7\u5f97\u6709\u5173\u5176\u5b89\u88c5\u7684\u4e00\u4e9b\u4fe1\u606f\u3002<\/strong><\/p>\n\n\n\n

        \u95ee\uff1aSource ID\uff08\u6e90\u6807\u8bc6\u7b26\uff09\u53c8\u6709\u4ec0\u4e48\u7528\u5462\uff1fsource ID \u548c campaign ID \u7684\u533a\u522b\u662f\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u6e90\u6807\u8bc6\u7b26\u672c\u8d28\u4e0a\u4e5f\u662f\u7528\u4e8e\u5206\u5c42\u7684\u3002WWDC \u7684\u56fe\u7247\u53ef\u4ee5\u5e2e\u52a9\u7406\u89e3\uff1a<\/p>\n\n\n\n

        \"\"\/<\/figure>\n\n\n\n

        \u6e90\u6807\u8bc6\u7b26\u7684\u5c42\u6b21\u7ed3\u6784\u8868\u793a\u4e3a\u6700\u540e 2 \u4f4d\u3001\u6700\u540e 3 \u4f4d\u548c\u6700\u540e 4 \u4f4d\u6570\u5b57\u3002\u4e0a\u56fe\u5c55\u793a\u4e86\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u5982\u4f55\u5bf9\u8fd9\u4e9b\u5c42\u6b21\u7ed3\u6784\u8fdb\u884c\u7f16\u7801\u3002\u6700\u540e 2 \u4f4d\u6570\u5b57\u53ef\u80fd\u4e0e\u4ee5\u524d\u7248\u672c\u4e2d\u7684 campaign ID\uff08\u8425\u9500\u6d3b\u52a8 ID\uff09\u76f8\u540c\uff0c\u6700\u540e 3 \u4f4d\u6570\u5b57\u4e5f\u53ef\u4ee5\u8868\u793a\u5b9a\u4f4d\uff0c\u6700\u540e 4 \u4f4d\u6570\u5b57\uff08\u6216\u7b2c 1 \u4f4d\u6570\u5b57\uff09\u8868\u793a\u4f4d\u7f6e\u3002\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u53ef\u4ee5\u968f\u610f\u7f16\u7801\uff0c\u5f53\u7136\u6211\u89c9\u5f97\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u662f\u5e7f\u544a\u5e73\u53f0\u5728\u505a\u8fd9\u4e8b\u3002<\/p>\n\n\n\n

        \u8ba9\u6211\u4eec\u56de\u5230\u4e0b\u9762\u7684 SKAdNetwork 4.0 \u56fe\u7247\uff0c\u4e86\u89e3\u4f55\u65f6\u6536\u5230\u6e90\u6807\u8bc6\u7b26\uff1a<\/p>\n\n\n\n

        \u5f53\u5e94\u7528\u5904\u4e8e\u7b2c 0 \u5c42\u548c\u7b2c 1 \u5c42\u65f6\uff0c\u53ea\u80fd\u63a5\u6536\u5230\u6e90\u6807\u8bc6\u7b26\u7684\u6700\u540e\u4e24\u4f4d\u6570\u5b57\u3002\u4f46\u5f53\u8fdb\u5165\u7b2c 2 \u5c42\u548c\u7b2c 3 \u5c42\uff0c\u5373\u5b89\u88c5\u6570\u91cf\u589e\u52a0\u65f6\uff0c\u5e94\u7528\u5c31\u53ef\u4ee5\u63a5\u6536\u6e90\u6807\u8bc6\u7b26\u7684\u540e 2 \u4f4d\u6570\u5b57\u6216\u5168\u90e8\u6570\u5b57\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u5e7f\u544a\u5e73\u53f0\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u4f60\u5df2\u7ecf\u4ecb\u7ecd\u4e86\u51e0\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u8f6c\u6362\u503c\uff0c\u4ee5\u53ca source ID\uff08\u6e90\u6807\u8bc6\u7b26\uff09 \u548c campaign ID\uff08\u8425\u9500\u6d3b\u52a8 ID\uff09\u7684\u533a\u522b\u3002\u90a3\u4f60\u53ef\u4ee5\u518d\u4ecb\u7ecd\u4e0b\u8868\u4e2d\u51e0\u79cd\u4e0d\u540c\u7684\u56de\u4f20\u5417\uff1f\u8fd9\u4e09\u79cd\u56de\u4f20\u5230\u5e95\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u8fd9\u662f SKAdNetwork 4.0 \u7684\u53e6\u4e00\u4e2a\u91cd\u5927\u66f4\u65b0\u3002\u4e0d\u540c\u4e8e\u4ee5\u524d\u7684\u4ec5 1 \u79cd\u56de\u4f20\uff0c\u6211\u4eec\u73b0\u5728\u53ef\u4ee5\u6536\u5230 3 \u79cd\u56de\u4f20\u3002\u8fd9 3 \u79cd\u56de\u4f20\u65e8\u5728\u6d4b\u91cf\u5b89\u88c5\u540e\u7684\u4e0d\u540c\u65f6\u95f4\u6bb5\u4e8b\u4ef6\u3002<\/p>\n\n\n\n

        \"\"\/<\/figure>\n\n\n\n

        \u8bf7\u770b\u4e0a\u56fe<\/p>\n\n\n\n

        \u53ef\u4ee5\u770b\u5230\uff0c\u56de\u4f20 2 \u7684\u65f6\u95f4\u7a97\u4e3a\u5b89\u88c5\u540e\u7b2c 7 \u5929\u7ed3\u675f\uff0c\u56de\u4f20 3 \u7684\u65f6\u95f4\u7a97\u4e3a\u5b89\u88c5\u540e\u7684\u7b2c 35 \u5929\u7ed3\u675f\u3002\u5728\u76f8\u5e94\u65f6\u95f4\u7a97\u7ed3\u675f\u540e\uff0cApple \u5c06\u5728 1 \u5230 6 \u5929\u5185\u53d1\u9001\u56de\u4f20\u7ed9\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u3002\u5728\u5b89\u88c5\u7684\u7b2c 2 \u5929\u7ed3\u675f\u540e\uff0c\u6211\u4eec\u4f1a\u5728 1 - 2 \u5929\u5185\u6536\u5230\u56de\u4f20 1\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u56de\u4f20 2 \u548c\u56de\u4f20 3 \u7684\u4f18\u52bf\u662f\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u73b0\u5728\u53ef\u4ee5\u8861\u91cf\u91cd\u5b89\u88c5\u4e86\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u8c01\u5c06\u63a5\u6536\u5230\u56de\u4f20 2 \u548c\u56de\u4f20 3 \u7684\u4fe1\u606f\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u53ea\u6709\u5f00\u53d1\u8005\u548c\u7ade\u4ef7\u6210\u529f\u7684\u5e7f\u544a\u5e73\u53f0\u53ef\u4ee5<\/p>\n\n\n\n

        SKAdNetwork 4.0 \u7ec8\u4e8e\u5b9e\u73b0\u7f51\u9875\u5230\u5e94\u7528\u7684\u5f52\u56e0\u4e86\u3002\u5f53\u5e94\u7528\u5904\u4e8e\u7b2c 3 \u5c42\u65f6\uff0cApple \u5c06\u53d1\u9001source app ID \u6216 source domain \u7528\u4e8e\u7f51\u7edc\u5230\u5e94\u7528\u7684\u5f52\u56e0\u3002<\/p>\n\n\n\n

        \u95ee\uff1aTenjin \u5982\u4f55\u770b\u5f85 SKAdNetwork 4.0 \u7684\u66f4\u65b0\uff1f<\/p>\n\n\n\n

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        \u95ee\uff1aTenjin \u9488\u5bf9 SKAdNetwork 4.0 \u6709\u4ec0\u4e48\u66f4\u65b0\u5417\uff1f<\/p>\n\n\n\n

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        \u95ee\uff1a\u4f60\u80fd\u6df1\u5165\u4ecb\u7ecd\u4e00\u4e0b Tenjin \u7684 SKAdNetwork \u89e3\u51b3\u65b9\u6848\u5417\uff1f\u6bd4\u5982\u5982\u4f55\u5904\u7406 IDFA \u548c SKAdNetwork\uff1f<\/p>\n\n\n\n

        \u7b54\uff1aSKAdNetwork \u4e0d\u533a\u5206 opt-in\uff08\u5141\u8bb8\u8ffd\u8e2a\uff09\u548c opt-out\uff08\u4e0d\u5141\u8bb8\u8ffd\u8e2a IDFA\uff09\u7684\u7528\u6237\u3002\u6211\u4eec\u7262\u8bb0 Transparency\uff08\u900f\u660e\u5ea6\uff09\u7684\u539f\u5219\uff0c \u4e3a SKAdNetwork \u63d0\u4f9b\u5355\u72ec\u7684\u62a5\u544a<\/a> \u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u4f60\u8bf4\u7684 Transparency \uff08\u900f\u660e\u5ea6\uff09\u662f\u4ec0\u4e48\u610f\u601d\uff1f<\/p>\n\n\n\n

        \u7b54\uff1aTransparency \uff08\u900f\u660e\u5ea6\uff09\u662f\u6307\u6211\u4eec\u5728\u62a5\u544a\u4e2d\u63d0\u4f9b\u5404\u79cd\u8be6\u7ec6\u7684\u6307\u6807\uff0c\u4ee5\u5e2e\u52a9\u5ba2\u6237\u505a\u51fa\u6700\u4f73\u51b3\u7b56\u3002\u6211\u4eec\u6709\u4e0d\u540c\u7684\u5b89\u88c5\u6307\u6807\uff0c\u5982 reported installs\uff08\u62a5\u544a\u5b89\u88c5\uff09\uff0c tracked installs\uff08\u8ffd\u8e2a\u5b89\u88c5\uff09\uff0c SKAdNetwork installs\uff0c\u548c installs from ad networks\uff08\u5e7f\u544a\u5e73\u53f0\u5b89\u88c5\uff09\u3002<\/p>\n\n\n\n

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        \u867d\u7136\u6211\u4eec\u73b0\u5728\u63d0\u4f9b SKAdNetwork \u4eea\u8868\u677f\uff0c\u4f46\u6211\u4eec\u8ba4\u4e3a\u6709\u5fc5\u8981\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u4e3a iOS \u62a5\u544a\u63d0\u4f9b\u5b8c\u6574\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f SKAdNetwork \u5728\u67d0\u79cd\u610f\u4e49\u4e0a\u66f4\u5177\u53ef\u8bfb\u6027\uff0c\u5e76\u901a\u8fc7\u4fdd\u6301\u900f\u660e\u5ea6\u6765\u5e2e\u52a9\u6b63\u786e\u4f30\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff0c\u540c\u65f6\u5c06\u900f\u660e\u5ea6\u4f5c\u4e3a\u53ef\u64cd\u4f5c\u7684\u4fe1\u606f\u5448\u73b0\uff0c\u800c\u4e0d\u662f\u6df7\u6dc6\u6216\u566a\u97f3\u3002<\/p>\n\n\n\n

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        \u7b54\uff1a\u6211\u4eec\u4e00\u76f4\u5728\u4e0e\u4e00\u4e9b\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\u5c31 SKAdNetwork 4.0 \u8fdb\u884c\u6c9f\u901a\uff0c\u4ed6\u4eec\u4ecd\u5728\u51c6\u5907\u9636\u6bb5\uff0c\u5e0c\u671b\u63d0\u524d\u5c06\u4e8b\u60c5\u5b89\u6392\u59a5\u5f53\uff0c\u6211\u60f3\u6211\u4eec\u6240\u6709\u4eba\u90fd\u662f\u540c\u6837\u7684\u60f3\u6cd5\u3002\u4f46\u57fa\u4e8e\u8fc7\u53bb\u7684\u7ecf\u9a8c\uff0c\u4f30\u8ba1\u5408\u4f5c\u4f19\u4f34\u4eec\u4f1a\u5bf9 SKAdNetwork 4.0 \u505a\u51fa\u4e0d\u540c\u7684\u53cd\u5e94\uff0c\u5bf9\u6b64\u6211\u4eec\u5fc5\u987b\u6784\u5efa\u4e0d\u540c\u7684\u4e1c\u897f\u4ee5\u9002\u5e94\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u5f02\uff0c\u540c\u65f6\u5c3d\u6700\u5927\u52aa\u529b\u4ee5\u6807\u51c6\u5316\u5f62\u5f0f\u5448\u73b0\u7ed9\u5ba2\u6237\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u4ec0\u4e48\u65f6\u5019\u624d\u80fd\u770b\u5230\u8fd9\u4e9b\u66f4\u65b0\u5168\u90e8\u751f\u6548\uff1f<\/p>\n\n\n\n

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        \u6761\u4ef6 #1:<\/strong> \u5bf9\u4e8e\u5e94\u7528\u5185\u5e7f\u544a\uff0c\u8be5\u5e94\u7528\u9700\u8981\u4f7f\u7528\u63a5\u5165 iOS 16.1\uff08\u6216\u4ee5\u4e0a\uff09\u7248\u672c\u7684 SDK \u3002\u5bf9\u4e8e\u7f51\u9875\u5e7f\u544a\uff0c\u8be5\u5e7f\u544a\u9700\u663e\u793a\u5728 Safari 16.1 \u6216\u66f4\u9ad8\u7248\u672c\u4e2d\u3002<\/p>\n\n\n\n

        \u6761\u4ef6 #2:<\/strong> \u5bf9\u4e8e\u5e94\u7528\u5185\u5e7f\u544a\uff0c\u8be5\u5e94\u7528\u9700\u8981\u4f7f\u7528\u63a5\u5165 iOS 16.1\uff08\u6216\u4ee5\u4e0a\uff09\u7248\u672c\u7684 SDK \u3002\u5bf9\u4e8e\u7f51\u9875\u5e7f\u544a\uff0c\u8be5\u5e7f\u544a\u9700\u663e\u793a\u5728 Safari 16.1 \u6216\u66f4\u9ad8\u7248\u672c\u4e2d\u3002<\/p>\n\n\n\n

        \u6761\u4ef6 #3:<\/strong> \u63a8\u5e7f\u7684\u5e94\u7528\u9700\u8981\u662f App Store-signed \uff08App Store \u5df2\u7b7e\u540d\uff09\u7684\uff0c\u5e76\u4e14\u5728 iOS 16.1 \u6216\u66f4\u9ad8\u7248\u672c\u7684\u8bbe\u5907\u4e0a\u8fd0\u884c\u3002<\/p>\n\n\n\n

        \u6761\u4ef6 2 \u548c\u6761\u4ef6 3 \u53ef\u80fd\u6700\u5148\u88ab\u6ee1\u8db3\uff0c\u800c\u6761\u4ef6 1 \u5c06\u9700\u8981\u6700\u957f\u7684\u65f6\u95f4\u6765\u5b9e\u73b0\u3002\u201c\u5168\u90e8\u751f\u6548\u201d\u6709\u70b9\u96be\u4ee5\u5b9a\u4e49\u3002\u8fd9\u662f\u5426\u5305\u62ec\u5e7f\u544a\u5e73\u53f0\u5b66\u4f1a\u4f7f\u7528 SKAdNetwork 4.0 \u6570\u636e\u6765\u4f18\u5316\u5e7f\u544a\u8ba1\u5212\uff1f\u5982\u679c\u662f\uff0c\u90a3\u4e48\u6839\u636e\u6211\u4eec\u8fc7\u53bb\u7684\u7ecf\u9a8c\uff0c\u5927\u6982\u9700\u8981\u4e00\u5e74\u6216\u66f4\u957f\u7684\u65f6\u95f4\u3002\u4f46\u8003\u8651\u5230\u6211\u4eec\u73b0\u5728\u5f97\u5230\u4e86\u66f4\u591a\u7684\u6570\u636e\u6765\u4f18\u5316\u5e7f\u544a\u8ba1\u5212\uff0c\u65f6\u95f4\u53ef\u80fd\u4f1a\u7f29\u77ed\u3002<\/p>\n\n\n\n

        \u95ee\uff1a\u4f60\u5bf9 SKAdNetwork 4.0 \u6709\u4ec0\u4e48\u60f3\u6cd5\u5417\uff1f\u6216\u8005\u4f60\u8ba4\u4e3a\u884c\u4e1a\u5c06\u5982\u4f55\u5e94\u5bf9\uff08\u6216\u8005\u73b0\u5728\u6b63\u5728\u5e94\u5bf9\uff09\u6b64\u6b21\u66f4\u65b0\uff1f<\/p>\n\n\n\n

        \u7b54\uff1a\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u5bf9\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5e7f\u544a\u65b9\u5f0f\u5f88\u611f\u5174\u8da3\u3002SKAdNetwork \u6709\u5e0c\u671b\u6210\u4e3a\u5e7f\u544a\u5f52\u56e0\u548c\u62a5\u544a\u7684\u6807\u51c6\u65b9\u5f0f\u3002\u4e0d\u8fc7\u5e02\u573a\u5c1a\u672a\u5b8c\u5168\u91c7\u7528 SKAN\uff0c\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002\u6211\u5f88\u9ad8\u5174\u4e1a\u754c\u6b63\u5728\u66f4\u52a0\u8ba4\u771f\u5730\u5bf9\u5f85\u9690\u79c1\u95ee\u9898\uff0c\u5e76\u4e3a\u201c\u9690\u79c1\u81f3\u4e0a\u201d\u65f6\u4ee3\u7684\u5e7f\u544a\u6784\u5efa\u89e3\u51b3\u65b9\u6848\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u53ef\u4ee5\u5728\u4e3a\u5ba2\u6237\uff0c\u4ee5\u53ca\u5927\u4f17\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"

        SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A…<\/p>","protected":false},"author":2,"featured_media":8890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"\nHow does SKAdNetwork 4.0 work? Q&A with Tenjin\u2019s product manager | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does SKAdNetwork 4.0 work? Q&A with Tenjin\u2019s product manager | Tenjin\" \/>\n<meta property=\"og:description\" content=\"SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. 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