{"id":8897,"date":"2022-09-27T03:33:00","date_gmt":"2022-09-27T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8897"},"modified":"2024-01-29T14:06:14","modified_gmt":"2024-01-29T14:06:14","slug":"the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/","title":{"rendered":"\u91cd\u78c5\u53d1\u5e03\uff1a2022 Q3 \u5168\u7403\u8d85\u4f11\u95f2\u6e38\u620f\u63a8\u5e7f\u6e20\u9053\u6392\u540d"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>10\u6708\u4efd\uff0c\u6211\u4eec\u4e0e\u77e5\u540d\u6e38\u620f\u6570\u636e\u5206\u6790\u5e73\u53f0&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>\u6e38\u620f\u5206\u6790<\/strong><\/a><strong>&nbsp;\u5408\u4f5c\u53d1\u5e03\u4e86\u300a2022 Q3 \u8d85\u4f11\u95f2\u6e38\u620f\u6d1e\u5bdf\u62a5\u544a\u300b\uff0c\u65e8\u5728\u5e2e\u52a9\u5e7f\u5927\u5e7f\u544a\u4e3b\u83b7\u53d6\u6709\u5173\u56fd\u5bb6\u548c\u5e73\u53f0\u5c42\u7ea7\u7684\u72ec\u5bb6\u89c1\u89e3\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u4e3a\u672c\u6b21\u62a5\u544a\u7684\u90e8\u5206\u91cd\u8981\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6309\u5e7f\u544a\u652f\u51fa\u548c CPI \u7684\u56fd\u5bb6\u6392\u540d<\/li>\n\n\n\n<li>\u5e7f\u544a\u652f\u51fa Top \u6e20\u9053\u53ca\u5bf9\u5e94\u7684 CPI<\/li>\n\n\n\n<li>\u8d85\u4f11\u95f2\u6e38\u620f Day1 \u548c Day7 \u7559\u5b58\u7387\u57fa\u51c6\uff08by GameAnalytics\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5148\u6765\u4e2a\u4e00\u7779\u4e3a\u5feb\u5427\u2026\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d85\u4f11\u95f2\u9910\u5385\u7684\u6d88\u8d39\u4ef7\u683c\u6307\u6570\u548c\u7559\u5b58\u7387\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BNocvxDffsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6f5c\u529b\u5c3d\u663e\u7684\u5df4\u897f\u5e7f\u544a\u652f\u51fa\u9ad8\u800c CPI \u975e\u5e38\u4f4e ( Android 0.06\uff0ciOS 0.14) \uff0c\u5e7f\u544a\u4e3b\u4ecd\u7136\u53ef\u4ee5\u7528\u4e0d\u5230 10 \u7f8e\u5206\u7684\u4ef7\u683c\u83b7\u5f97\u8d85\u5ec9\u4ef7\u7684\u8d85\u4f11\u95f2\u73a9\u5bb6\uff0c\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u4e00\u84dd\u6d77\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u70b9\u51fb\u6587\u672b\u6309\u94ae\uff0c\u83b7\u53d6\u5b8c\u6574\u62a5\u544a<\/p>\n\n\n\n<p><strong>\u4f46\u662f\uff0c\u65c5\u9014\u5e76\u672a\u7ed3\u675f\u2026<\/strong><\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u83b7\u53d6\u4e00\u4efd\u72ec\u5bb6\u7684\u9644\u52a0\u62a5\u544a\u3002\u5728\u9644\u52a0\u62a5\u544a\u4e2d\uff0c\u5305\u62ec\u5404\u56fd\u5bb6\u7684 Top5 \u5e7f\u544a\u5e73\u53f0\u7684 CPI \u4e2d\u4f4d\u6570\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u5df2\u7ecf\u8ba2\u9605\u4e86\u8fd9\u4efd\u62a5\u544a\uff0c\u90a3\u4e48\u60a8\u5c06\u76f4\u63a5\u6536\u5230\u9644\u52a0\u62a5\u544a\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;GameAnalytics&nbsp;to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the&#8230;<\/p>","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hyper-Casual Benchmark Report for Q3 2022 is here! 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