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Most developers and mobile marketers already use AI in their day-to-day workflows. Some developers...
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Trends, Rankings, Benchmarks to prepare you for the transition
AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as…
Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and…
Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,…
Within the last year, search has become more conversational. Queries are longer, expectations are higher, and people desire to move from questions to a useful, practical next step, without switching tools. AI assistants, skills, plug-ins and MCP servers are helping make this possible. The rapid and high adoption rate of this workflow has evolved at…
