Mobile OEM advertising can unlock new Android audiences, but results depend on more than choosing a manufacturer and launching a campaign. Marketers need to match each target market with the right OEM partners, ad formats, targeting signals, and measurement plan. A strong strategy begins with five decisions: This guide draws on a Tenjin ROI 101...
Tenjin’s native iOS Subscription Revenue Report connects trials, subscriptions, renewals, cancellations, and revenue to the campaigns that acquired each user. RevenueCat and Adapty integrations are also supported, bringing their subscription events into the same acquisition reporting environment. We’ve just released the open beta of Subscription Revenue Reporting for iOS. It gives subscription app teams a...
Many marketers still view mobile OEM advertising as a niche acquisition channel built around pre-installed apps, limited targeting, and difficult measurement. That perception no longer reflects how the channel works today. Today, mobile OEM advertising includes app recommendations and advertisements delivered through manufacturer-owned app stores, device setup flows, browsers, launchers, notifications, and other native device...
Türkiye’s most successful mobile game studios are not known for inventing new genres. They’re known for taking familiar formats and executing them exceptionally well. That was one of the strongest themes from a recent conversation between Tenjin Country Manager and Account Executive Tabarak Paracha and Batuhan Avucan, founder of Mobidictum, on Tenjin ROI 101. Turkish...
Many markets produce one breakout company, then spend the next decade asking why it did not happen again.Türkiye’s mobile gaming ecosystem followed a different path. It produced a first generation of successful founders, then a second, and now a third. As Batuhan Avucan, founder of Mobidictum, explained during a recent episode of Tenjin ROI 101:...
New write access lets growth teams create, update, and manage campaigns, apps, callbacks, and fraud filters directly through AI assistants, no switching between tools required. Tenjin has announced the launch of write capabilities for its Model Context Protocol (MCP) Server, making it the first mobile measurement partner (MMP) to enable AI assistants to take action...
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