オーガニックインストールとは？
オーガニックインストールとは、ユーザーが有料広告に接触することなくアプリをダウンロード・インストールすることです。これらのユーザーは通常、アプリストアの検索（ASO）、口コミ、SNSでのシェア、編集記事への掲載といった無料チャネルを通じてアプリを見つけます。
Organic users are important because they represent interest in your app that wasn't driven by marketing spend. They're often considered higher quality in terms of retention and lifetime value (LTV）の観点で、オーガニックユーザーの方が質の高いユーザーとみなされることが多いですが、これはアプリのカテゴリーやユーザーの意図によっても異なります。
In Tenjin, any install that cannot be attributed to an ad network (i.e., there is no click or impression within the attribution window) is classified as organic. Organic traffic is grouped separately from attributed installs and is visible under the "organic" channel in dashboards and reporting tools.
Understanding the balance between organic and paid users helps developers measure the efficiency of marketing spend and the overall health of their app's discoverability. Growth in organic installs can also be a sign of successful brand recognition or virality, often referred to as "organic uplift."