In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she...
If you’re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn’t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent...
In a recent episode of Tenjin 101, we sat down with Michal Tomčány, a Slovakian game designer with over a decade of experience crafting free-to-play games. He helped us demystify one of the most critical yet often misunderstood concepts in mobile gaming: unit economics. Michal brings a refreshing approach to mobile game economics. Despite holding...
If you’re an app developer or marketer who monetizes through in-app advertising (IAA), you probably already know the challenge: how do you calculate ad revenue accurately when the numbers don’t always add up? One dashboard might show $50,000 in ad revenue, while another shows $48,000. Your ad mediation platform reports one figure, but your ad...
Mobile gaming in India is experiencing massive growth. For app makers in India and global developers eyeing this hypergrowth market, understanding mobile app localization and consumer dynamics is crucial. In this episode of Tenjijn ROI 101 Joseph Kim, the founder of GameMakers and veteran gaming executive with over 20 years of experience building and scaling...
A Guide To ComfyUI Workflows, Open-source AI Tools, and Benefits to the Creative Pipeline There’s a quiet revolution happening in mobile game studios, and it’s starting in China. Teams there are scaling user acquisition (UA) 10x without additional headcount by leveraging open-source AI tools. These quick to scale teams are testing hundreds of ad creatives...
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