Choosing a mobile measurement platform is one of the more consequential decisions a growth team makes. Get it right and you’ll have a clear view of what’s working, what’s not, and where to allocate budget next. However, if you get it wrong, you end up paying for a platform that not everyone on your team...
Automated content creation is quickly becoming one of the most powerful growth levers in mobile marketing. But most teams are still doing it the wharf way: manually ideating, scripting, editing, and publishing content across multiple platforms while trying to keep up with an ever accelerating content cycle. In a recent Tenjin 101 podcast episode, we...
In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she...
If you’re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn’t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent...
In a recent episode of Tenjin 101, we sat down with Michal Tomčány, a Slovakian game designer with over a decade of experience crafting free-to-play games. He helped us demystify one of the most critical yet often misunderstood concepts in mobile gaming: unit economics. Michal brings a refreshing approach to mobile game economics. Despite holding...
If you’re an app developer or marketer who monetizes through in-app advertising (IAA), you probably already know the challenge: how do you calculate ad revenue accurately when the numbers don’t always add up? One dashboard might show $50,000 in ad revenue, while another shows $48,000. Your ad mediation platform reports one figure, but your ad...
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