User acquisition (UA) is not just about purchasing installs from a network. It involves finding patterns amongst different audiences and matching them to a product feature, a promise, encouraging engagement, return visits, and any sort of user behavior that can create value over time. As the nominal amount of apps rise in app stores, the...
Campaigns vary in their types of success: they can spend the same amount of spend and get a similar number of paying users. However, each campaign produces its own patterns of user behavior and revenue streams. One campaign could bring in mostly annual subscribers and receive bigger payments upfront. The other campaign might attract mostly...
App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because a single successful acquisition produces recurring revenue, which is more predictable than one-time purchases or pure ad...
Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it’s time to stop, pause, or spend. There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent...
Every subscription app eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing installs that never turn into revenue. However, that question...
Si tu aplicación se monetiza a través de suscripciones, probablemente ya sepas que las instalaciones solo reflejan una parte del panorama general. Las pruebas gratuitas, las conversiones, las renovaciones y las cancelaciones tienen, cada una, su propio impacto en los ingresos. Relacionar todos estos datos con los de adquisición de usuarios (UA) ha supuesto recopilar información de múltiples fuentes y combinarla manualmente. Los informes de suscripciones de Tenjin...
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