Subscription Analytics and Mobile Attribution Belong Together

Native Subscription Reporting for the Full Lifecycle

Tenjin brings subscription performance into the same environment as attribution, campaign costs, ROAS, and LTV. Connect your store credentials and integrate the latest Tenjin SDK to track trials, new subscriptions, renewals, cancellations, and new, renewal, and total subscription revenue in one dedicated report. You can analyze these metrics by campaign, channel, country, and Product ID to understand which acquisition sources drive lasting subscriber value. 

Native reporting is available now for iOS, with Android coming next.

RevenueCat Integration, Plus Campaign Attribution

If RevenueCat handles your purchases, receipt validation, entitlements, or paywalls, keep your existing setup and connect it to Tenjin. Purchase revenue appears in Tenjin’s IAP metrics, while trials and other lifecycle events can be sent as custom events and connected to campaigns, channels, and acquisition sources across iOS and Android. 

For a dedicated Subscription Report, standardized revenue calculations, and subscription callbacks, we recommend Tenjin’s native setup.

RevenueCat Manages Purchases. Tenjin Measures Acquisition.

RevenueCat helps determine whether a purchase is valid, what access a subscriber should receive, and how subscription products and paywalls are performing. Tenjin shows which campaign acquired that subscriber, how much the acquisition cost, and whether the resulting trials, renewals, revenue, and LTV justify the investment.

Tenjin does not replace receipt validation, entitlements, or paywall experimentation. It’s the MMP layer needed to connect subscription performance with user acquisition.

Standardize Subscription Revenue Across Every Campaign

RevenueCat configurations can vary between customers. One company may send gross revenue, while another sends revenue after store commission, taxes, or other deductions. These differences make it harder to compare subscription performance consistently across apps, products, campaigns, and reporting systems. That’s why Tenjin’s native reporting uses a standardized revenue definition and direct store data. 

Use Subscription Events to Optimize Ad Campaigns

Tenjin’s Subscription Revenue callbacks let you forward standardized subscription events to supported ad networks for campaign optimization. This setup does not require RevenueCat webhooks to be dedicated to Tenjin. You can continue using webhooks for your own servers or other systems while Tenjin handles subscription reporting and partner callbacks separately.

Subscription data is available in Tenjin within one hour.