Все необходимые инструменты для гибридной монетизации у вас под рукой

Часто задаваемые вопросы

1. What’s the difference between the ad monetization suite and ad revenue aggregation / ad revenue attribution reporting?

   Our ad monetization suite helps you capture the result of your ad monetization efforts. This includes important metrics such as eCPM, eCPC, and Ad Revenue, that you need access to when you choose to monetize via showing ads in your app.

   Our ad revenue aggregation, alongside your cost aggregation, helps you understand how every dollar you spend contributes to the growth of your business. You can get started with ad spend and ad revenue reporting completely free of cost with Tenjin, without any limitations. No hidden cost, no SDK integration needed. Just sign up to our dashboard for free.

2. What is aggregate-based LTV, and how can I use it?

   Tenjin’s aggregate-based LTV allows companies to bridge data gaps caused by user-level tracking limitations, and the shift to a more privacy-centric ecosystem. With this type of LTV calculation, companies can extrapolate revenue across all users (instead of using user-level data) and rely on more accurate data, which boosts their confidence in decision-making.

   Here’s an example of how our customer’s achieve success using aggregate-based LTV.

3. How is LTV/ROAS calculated using the aggregate-based LTV method?

   Tenjin allocates ad revenue using the session counts from SDK to calculate LTV or ROAS. This total must be somehow distributed and assigned to each user’s source channel. We use the proportion of app sessions generated by the user (on that day, in that app) to estimate how much ad revenue to assign to each source channel.

   Check out our documentation for more details, with an included example here.