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S2S: SERVER-TO-SERVER
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S2S: SERVER-TO-SERVER

Server-to-Server Tracking: Mobile Attribution Without SDK

Gain complete visibility and direct control over how, when, and where your app data flows.

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为全球发行商提供支持

No App Code Changes

Our API-based S2S integration means zero changes to your app code. No versioning conflicts, and no app store resubmissions. You’ll get clean server-to-server tracking and mobile attribution without SDK integration.

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Real-time Attribution

When setting up S2S attribution, it’s critical that everything runs like clockwork. Real-time attribution ensures events are received, processed, and reflected in reporting in real-time, so teams can validate implementations quickly, spot issues early, and make decisions on live performance data.

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Reliable and Stable by Design

S2S tracking ensures stable, uninterrupted attribution. By processing events server-side, your measurement infrastructure maintains reliable and consistent data capture.

This ensures consistent data flow that is unaffected by app stability, OS compatibility or changes, or even device-level disruptions that affect SDK integrations. 

Built for Speed and Control

S2S tracking puts you in the driver’s seat of your measurement pipeline. Mobile teams that prioritize data speed, accuracy, and ownership choose server-to-server integration over SDK-based solutions.

Own Your Data

You control the entire measurement pipeline: raw data access, custom endpoints, and direct integration with your data warehouse, or use ours. Maintain complete ownership of your data while leveraging our powerful attribution intelligence and pure analytics capabilities. 

客户成功故事

Kooapps 与 Tenjin 合作后从独立工作室到成为大型出版商的历程

在本案例研究中，我们将带您了解 Kooapps 在 Tenjin 的帮助下从独立工作室发展成为大型发行商的历程。以下是他们使用 Tenjin 的广告归因、基于会话的广告收入 LTV 和 DataVault 所取得的成果摘要：

  • 8x 收入增长
  • 3x 生命周期价值增加
CK Wang - Kooapps 首席执行官 Chun-Kai Wang Kooapps联合创始人&CEO

自几年前首次使用 Tenjin 以来，我们的收入增长了 8 倍，买量支出增长了 30 倍，是 Tenjin 彻底改变了我们的业务模式，我们爱 Tenjin ！

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墨西哥顶级移动出版商是如何将其产品矩阵LTV提升 35%的 - HyperBeard 的案例研究

HyperBeard 是墨西哥最大的移动游戏开发商和发行商，在 AppStore 和 PlayStore 上的下载量超过 2.1 亿次。他们专注于开发针对年轻、成年女性群体的可爱休闲游戏。

  • 20% 提高 ROAS
  • 35% 投资组合 LTV（交叉促销）提升
Alex Kozachenko HyperBeard 联合创始人兼首席执行官

我们喜欢使用 DataVault。一直以来，我们只是使用 MMP 提供的面板。但显而易见，这非常有限。DataVault 使我们能够扩展到 Tenjin 面板之外。它特别适合追踪创意表现和投资组合LTV分析。

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广告收入回访和 ROAS 活动将 YOMI Studio 的 ARPDAU 提高了 60% - 案例研究

在本案例研究中，我们将带您了解 YOMI Studio 的历程，在采用 Tenjin 的广告收入回调和 ROAS 营销活动后，其进入了前所未有的高速增长阶段。以下是他们取得的成果摘要：

  • 60 每月为联合创始人节省的时间
  • 60% 提升 ARPDAU
Light Nguyen - YOMI Studio 联合创始人 Light Nguyen YOMI Studio 联合创始人

将 Tenjin 的广告收入回调和 ROAS 活动结合起来，使我们能够在优化上花费更少的时间，但仍能随意扩展活动，从而使 YOMI 进入前所未有的高速增长阶段。

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如何利用 TikTok 和 Tenjin 提高 SKAN 营销活动的 ROAS 和 LTV - 东京津信案例研究

东京津信与 TikTok 和 Tenjin 合作，旨在轻松地识别出有价值的应用内事件（如购买、订阅和关卡完成）的用户，同时控制成本。

  • 33% 第 7 天 ROAS 的增长
  • 24% 第 3 天 LTV 增加
Light Nguyen - YOMI Studio 联合创始人 Kasuga Yachi 东京津信市场部经理

开展可扩展的 SKAN 活动无疑是一项挑战。多亏了 TikTok 和 Tenjin 的结合，我们才能大规模开展以目标为导向的 SKAN 活动。

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Learn More About Server-To-Server Tracking

  • 常见问题解答
    1. What Is S2S?

      S2S is short for server-to-server. The meaning of S2S refers to a communication model where servers communicate directly with each other. It is the same as server-to-server communication.

    2. What Is Server-To-Server Tracking?

      Server-to-Server (S2S) tracking connects your server directly to Tenjin via API instead of installing an SDK in your app. This gives you complete data ownership, zero app code changes, and powerful attribution analytics without SDK overhead. Perfect for teams that desire full control of their business intelligence or measurement pipeline while accessing real-time insights.

    3. What Is Server-To-Server Integration?

      Server-to-Server (S2S) integration is an API-based setup that connects your backend directly to Tenjin for mobile attribution, so no SDK installation is required in your app.

    4. What Is Server-Side Tracking vs S2S Tracking?

      These terms are often used interchangeably in mobile attribution. Server-to-Server (S2S) is a specific type of server-side tracking where data flows directly between servers via API, which is what Tenjin offers.

    5. How To Set Up Server-Side Tracking?

      S2S integration isn’t plug-and-play. It requires backend infrastructure capable of handling server-side data transmission and technical talent equipped to build and maintain your attribution pipeline. Confirm these resources are in place before implementing. You can always get in touch for more information, documentation, and any questions: support@tenjin.com.  


      Please note that S2S integration is not available on our free plan.

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