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广告收入回访和 ROAS 活动将 YOMI Studio 的 ARPDAU 提高了 60% - 案例研究

Roman Garbar

9月 9, 2022

在本案例研究中，我们将带您了解 YOMI Studio 的历程，在采用 Tenjin 的广告收入回调和 ROAS 营销活动后，其进入了前所未有的高速增长阶段。以下是他们取得的成果摘要：

  • 每月节省工时 60 个小时
  • ARPDAU 提升 60%
  • 用户量翻倍
  • 7 日留存提升 9%

关于 YOMI Studio

YOMI studio 是一个越南的小型团队，成员不超过 10 个人，各个身兼数职，团队致力于自研自发休闲游戏，在 T1 国家进行广告变现。

关键挑战

YOMI studio 的用户获取团队只有 1 个人，就是他们的联合创始人 Light Nguyen。除此之外，这位创始人还负责着产品开发和财务工作。不难想象，在管理各项事务的同时还要进行广告投放是非常困难的。过去，Light Nguyen 在 BI 仪表盘中监控各平台广告数据，再根据报告的 ROAS 手动调整出价。而如果想从更多细分层次（如广告系列、国家、媒体来源）进行优化，就实在是分身乏术了。

解决方案

YOMI Studio 通过 Tenjin 向广告平台回传广告收入数据。然后，ROAS 广告系列运用这些展示层级收入数据（ILRD）自动检测高价值用户，并进行针对性出价，全程无需优化师的参与。

Tenjin 的 Ad Revenue Callbacks 广告收入回传 以及渠道的 ROAS 广告的结合运用给 Yomi Studio 带来了显著效果，既节省了时间又提高了广告效益。按照 Yomi Studio 的评估 ，他们现在平均每月节省约 40-60 小时的广告投放工作时长。

广告效果示例

安装量

在开启 ROAS 广告后的第 12 天，安装量开始急剧增加。与对照组的普通广告系列相比，ROAS 广告在发布后 30 天内获得的用户数量多了两倍。

Light Nguyen 解释说，因为 ROAS 广告取得了切实成效，所以他可以满怀信心地增加预算，扩大用户规模。

ARPDAU

ROAS 广告的 ARPDAU 比普通 CPI 广告高 60%。 

Day 7 留存

与普通的 CPI 广告相比，ROAS 广告的 Day 7 留存率平均高出 9%。 

你是否想要尝试 Tenjin 的 Ad Revenue Callbacks 和 ROAS 广告？

詳細については、 support@tenjin.com 来获取更多信息。

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