Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it’s time to stop, pause, or spend. There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent...
AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as...
Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and...
做广告投放的人都知道，钱花出去容易，想把账算清楚却很难，因为每个平台的数据格式都不一样，没法直接加总。 所以移动端成本汇总做的就是这件事：把团队在各个渠道和平台上花的广告费，全部整合到一张标准化的报表里。这也是MMP最核心的能力之一。
这一年，大家找答案的方式变了：越来越像跟人聊天——问得更细，也更希望问完就出结果，不想再在几个后台之间来回切。AI助手、Skills、插件和MCP服务器把这件事落地了，普及得也很快。
只看App Store和Google Play的收入数据，你很可能会低估越南这个全球增长最快的手游市场。大多数手游发行商在评估一个新市场时，通常会从几个熟悉的指标入手：下载量有多少？每用户平均收入是多少？两大应用商店贡献了多少收入？这些数字当然有价值，但它们并不能反映全貌。
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点击订阅按钮，我在此同意 Tenjin 按照隐私政策的收集和处理个人数据。 隐私政策.
