Most app marketers have a daily ritual. They open their marketing analytic tools, their MMP, check their ad networks, and pull up their dashboard. After that, they’ll copy and paste a few numbers into a spreadsheet and try to work out what changed overnight. With a daily grind like that, it’s no surprise that AI...
A user who clicks an ad for a specific in-app offer, lesson, event, or tool expects to find that experience after they install your app. They should not need to search through menus to find the reason they clicked. Deferred deep linking helps preserve that context. It carries the intended in-app destination through the app...
Mobile app marketing teams make decisions across attribution, campaign spend, subscription revenue, ad revenue, and app health, often in separate tools. That makes even a simple performance question slower to answer than it should be. An MCP server connects approved marketing data and tools to an AI application through the Model Context Protocol (MCP), an...
Measure and optimize your app campaigns across Amazon Ads’ premium inventory, directly in Tenjin. Mobile app teams are now able to measure and optimize their Amazon Ads campaigns directly from Tenjin’s dashboard. This new native integration supports both iOS and Android, so your Amazon Ads data sits next to attribution, cost, and monetization data. This...
Tenjin Launches Dynamic Store Cut for iOS Tenjin has launched Dynamic Store Cut for iOS apps. Revenue reporting now applies to Apple’s country-specific commission rates. Apple’s global commission rates have changed for the EU, China, Japan, and Brazil, with new terms starting October 1, 2026 for the EU. This is important for apps with a...
Mobile marketing is special in the sense that it gives one idea several names and one name several ideas. Remarketing, retargeting, re-engagement, and reattribution is just one example in the overlap. There are four terms, one journey, and every platform tells the story a little differently. These distinctions are still worth knowing because each term...
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