Campaigns vary in their types of success: they can spend the same amount of spend and get a similar number of paying users. However, each campaign produces its own patterns of user behavior and revenue streams. One campaign could bring in mostly annual subscribers and receive bigger payments upfront. The other campaign might attract mostly...
App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because a single successful acquisition produces recurring revenue, which is more predictable than one-time purchases or pure ad...
Tenjin将pLTV群组分析的时间跨度正式延伸至最长365天。移动营销团队现在可以直接在用户获取报告里，看清用户一整年的预测LTV表现。
安装量在涨，试用数在涨——一切看起来都在朝着好的方向发展。但作为增长负责人，你必须认识到：这两个指标不能告诉你，当前的投放策略是否值得继续投入。
AI正在重塑获客团队的产能边界——过去需要一个团队数周完成的创意，如今仅凭一个核心概念，就能在一天内衍生出多种钩子、版式、配音及本地化版本。AI辅助变体的爆发，素材量级与测试频次呈指数级增长，但随之而来的，
生成式AI出来后，增长团队做移动广告素材的效率直接翻倍。以前一个新钩子、一段配音、一组画面、一整条广告变体，起码要好几天甚至好几周，现在几分钟就能跑完一轮。
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