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移动游戏广告变现——2026年基准报告

2026年AppsFlyer最佳平替:Adjust、Singular、Tenjin对比

病毒式传播内容的封面

打造“爆款制造机”:如何量产爆款内容与素材

如何计算收入 _cover

如何计算应用内广告收入:我们行之有效的框架

  • Creative Testing at Scale: How Stable IDs Improve Measurement

    用户个人照片
    塔拉-迈耶

    Creative Testing at Scale: How Stable IDs Improve Measurement

    AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as...

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  • AI Creative Testing Debt: More Ads, Harder Decisions

    lizyarova

    AI Creative Testing Debt: More Ads, Harder Decisions

    Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and...

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  • Tenjin vs Singular: Mobile Cost Aggregation Compared

    用户个人照片
    塔拉-迈耶

    Tenjin vs Singular: Mobile Cost Aggregation Compared

    Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,...

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  • 越南手游市场:D2C支付

    用户个人照片
    塔拉-迈耶

    越南手游市场:D2C支付

    只看App Store和Google Play的收入数据,你很可能会低估越南这个全球增长最快的手游市场。大多数手游发行商在评估一个新市场时,通常会从几个熟悉的指标入手:下载量有多少?每用户平均收入是多少?两大应用商店贡献了多少收入?这些数字当然有价值,但它们并不能反映全貌。

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  • 订阅类App的三种模式:免费试用 vs 免费增值 vs 付费订阅

    用户个人照片
    塔拉-迈耶

    订阅类App的三种模式:免费试用 vs 免费增值 vs 付费订阅

    每个订阅类App在发展过程中,都绕不开同一个问题:在引导用户付费之前,免费部分究竟应该提供多少才算合理?免费内容太少,用户缺乏动力下载和体验;免费内容太多,增长团队则容易陷入一个尴尬的局面——安装量持续攀升,转化率却始终不见起色。

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