Learn

Can AI Really Optimize Apple Ads at Scale?
This article is written by Anastasiya Starovoytyva, Senior Content Marketing Manager at SplitMetrics — a mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth on Apple Ads and beyond. The more Apple Ads campaigns you run, the more decisions there are to make. Which bids should you change? Should you focus on…
AI Marketing Agents for Mobile Apps: Start Small, Scale Safely
Most app marketers have a daily ritual. They open their marketing analytic tools, their MMP, check their ad networks, and pull up their dashboard. After that, they’ll copy and paste a few numbers into a spreadsheet and try to work out what changed overnight. With a daily grind like that, it’s no surprise that AI…
How Deferred Deep Linking Works in Mobile Apps
A user who clicks an ad for a specific in-app offer, lesson, event, or tool expects to find that experience after they install your app. They should not need to search through menus to find the reason they clicked. Deferred deep linking helps preserve that context. It carries the intended in-app destination through the app…
How to Use a MCP Server for Mobile App Marketing
Mobile app marketing teams make decisions across attribution, campaign spend, subscription revenue, ad revenue, and app health, often in separate tools. That makes even a simple performance question slower to answer than it should be. An MCP server connects approved marketing data and tools to an AI application through the Model Context Protocol (MCP), an…