Growth Made Simple

Marketing Analytics to Scale Mobile Apps with Ease

Trusted by Teams at:

The First MMP with an MCP Server That Can Read and Write

The new Tenjin MCP Server gives AI assistants write access, so teams can move from analyzing performance to creating campaigns, managing apps, configuring callbacks, and controlling fraud filters through natural language.

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Mobile Marketing Analytics That Save Your Advertising Budget

Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities.

Mobile Attribution

The Ultimate Growth Engine For Apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance.

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Tenjin’s LTV prediction provides reliable actionable insights for publishers that need to make quick optimization decisions.

Cost Aggregation

View costs across different countries, and platforms

Automation

Effortlessly streamline, optimize, maximize

LTV Prediction

Take the guesswork out of your user acquisition

Data Pipelines

Streamline your data without hiring a data team

Fraud Prevention

Block mobile ad fraud in real-time with Tenjin

Integrated Partners

Seamlessly connect and work with any partner—quickly, easily, and all in a few clicks.

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV Increase

Chun-Kai WangCo-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% Increase in ROAS
35% Portfolio LTV (Cross-Promo) Uplift

Alex KozachenkoCo-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 Hours per Month of Co-founder’s Time Saved
60% ARPDAU Uplift

Light NguyenCo-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% Increase in Day 7 ROAS
24% Íncrease in Day 3 LTV

Kasuga YachiMarketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

#Best_Practices
#Metrics
#Podcast
User Acquisition Strategy: Looking Beyond Day-7 ROAS
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User Acquisition Strategy: Looking Beyond Day-7 ROAS
User acquisition (UA) is not just about purchasing installs from a network. It involves finding patterns amongst different audiences and matching them to a product feature, a promise, encouraging engagement, return visits, and any sort of user behavior that can create value over time. As the nominal amount of apps rise in app stores, the...
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#Best_Practices
#Mobile_Marketing_Trends
#Podcast
Hybrid Monetization: Combining App Subscriptions and IAA
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Hybrid Monetization: Combining App Subscriptions and IAA
Adding ads to a subscription app, or subscriptions to an ad-supported one, seems like it could be an easy route to more revenue. In reality, a second revenue stream only pays off when it creates new value, rather than quietly shifting revenue from one model to another. The real challenge is increasing profitability without sacrificing...
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#Best_Practices
#Mobile_Marketing_Trends
#Podcast
App Market Research in 2026: How to Choose the Best Country & Category
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App Market Research in 2026: How to Choose the Best Country & Category
App Market Research in 2026: How to Choose the Best Country & Category It’s rare when the biggest market is the best fit. Reliable market research should point your team in a direction where it can gain traction: where your app can solve a clear problem for an audience that is reachable, serviceable, and can...
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#Metrics
#Mobile_Marketing_Trends
Plan Mix Changes Everything: Measuring Monthly vs Annual Subscriptions
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Plan Mix Changes Everything: Measuring Monthly vs Annual Subscriptions
Campaigns vary in their types of success: they can spend the same amount of spend and get a similar number of paying users. However, each campaign produces its own patterns of user behavior and revenue streams. One campaign could bring in mostly annual subscribers and receive bigger payments upfront. The other campaign might attract mostly...
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Tenjin’s MCP Server: Query Your...

Ad Monetization in Mobile Games...

Growth Made Simple

Trusted by Teams at:

The First MMP with an MCP Server That Can Read and Write

Mobile Marketing Analytics That Save Your Advertising Budget

Mobile Attribution

The Ultimate Growth Engine For Apps

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Cost Aggregation

Automation

LTV Prediction

Data Pipelines

Fraud Prevention

Integrated Partners

Used by the World’s Most Innovative Teams

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

What’s New at Tenjin

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User Acquisition Strategy: Looking Beyond Day-7 ROAS

Hybrid Monetization: Combining App Subscriptions and IAA

App Market Research in 2026: How to Choose the Best Country & Category

Plan Mix Changes Everything: Measuring Monthly vs Annual Subscriptions