Growth Made Simple

Marketing Analytics to Scale Mobile Apps with Ease

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Ad Monetization in Mobile Games – Benchmark Report 2026

Hybrid monetization is the new normal for mobile game publishers, but are your ad revenues measuring up? Explore our 2026 benchmark report, powered by Tenjin and CAS.AI, for exclusive eCPM data and market insights to help you optimize your ad strategy.

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Mobile Marketing Analytics That Save Your Advertising Budget

Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities.

Mobile Attribution

The Ultimate Growth Engine For Apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance.

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Tenjin’s LTV prediction provides reliable actionable insights for publishers that need to make quick optimization decisions.

Cost Aggregation

View costs across different countries, and platforms

Automation

Effortlessly streamline, optimize, maximize

LTV Prediction

Take the guesswork out of your user acquisition

Data Pipelines

Streamline your data without hiring a data team

Fraud Prevention

Block mobile ad fraud in real-time with Tenjin

Integrated Partners

Seamlessly connect and work with any partner—quickly, easily, and all in a few clicks.

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV Increase

Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% Increase in ROAS
35% Portfolio LTV (Cross-Promo) Uplift

Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 Hours per Month of Co-founder’s Time Saved
60% ARPDAU Uplift

Light Nguyen Co-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% Increase in Day 7 ROAS
24% Íncrease in Day 3 LTV

Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

#Mobile_Marketing_Trends

#Product_Updates
Tenjin's All-Inclusive Plans: Free vs Paid, Conversion Limits, and What You Actually Need

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Tenjin's All-Inclusive Plans: Free vs Paid, Conversion Limits, and What You Actually Need

Compare Tenjin plans, conversion caps, and overage costs so you pick the right tier. TL;DR Contents What You Should Know About Tenjin Tenjin is a mobile measurement partner (MMP) built for gaming studios and app teams that want precise attribution, clean data, and pricing that doesn’t punish growth. Most marketing analytics tools are built for...

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#Mobile_Marketing_Trends
Best AppsFlyer Alternatives in 2026: Adjust vs Singular vs Tenjin

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Best AppsFlyer Alternatives in 2026: Adjust vs Singular vs Tenjin

If you have already read our guide on how to choose an MMP, you know the mistakes that most commonly derail an evaluation before it even gets started. Opaque pricing, feature gating, support tiers that only become clear after signing, and platforms that assume far more technical resources than most teams actually have. This article...

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#Best_practices
How to Choose an MMP: Avoid These 9 Mistakes

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How to Choose an MMP: Avoid These 9 Mistakes

Choosing a mobile measurement platform is one of the more consequential decisions a growth team makes. Get it right and you’ll have a clear view of what’s working, what’s not, and where to allocate budget next. However, if you get it wrong, you end up paying for a platform that not everyone on your team...

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#Reports
Ad Monetization in Mobile Games - Benchmark Report 2026

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Ad Monetization in Mobile Games - Benchmark Report 2026

Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...

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Ad Monetization Benchmark Report 2025...

Growth Made Simple

Trusted by Teams at:

Ad Monetization in Mobile Games – Benchmark Report 2026

Mobile Marketing Analytics That Save Your Advertising Budget

Mobile Attribution

The Ultimate Growth Engine For Apps

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Cost Aggregation

Automation

LTV Prediction

Data Pipelines

Fraud Prevention

Integrated Partners

Used by the World’s Most Innovative Teams

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

What’s New at Tenjin

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Tenjin’s All-Inclusive Plans: Free vs Paid, Conversion Limits, and What You Actually Need

Best AppsFlyer Alternatives in 2026: Adjust vs Singular vs Tenjin

How to Choose an MMP: Avoid These 9 Mistakes

Ad Monetization in Mobile Games – Benchmark Report 2026