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LTV Prediction
LTV Prediction

Take the guesswork out of your user acquisition strategy

Tenjin’s LTV prediction provides reliable actionable insights for publishers that need to make quick optimization decisions.

Powering mobile publishers around the world

See the future, regardless of how you monetize your mobile app

Whether you monetize your app through in-app advertising (IAA), in-app purchases (IAP), subscriptions or by combining them all together in a hybrid business model – our LTV prediction is for you.

Get ahead of your competition by making faster decisions

Time is money. Especially when it comes to user acquisition on mobile. Our LTV prediction models empower your team to stay ahead of the curve by making quick & data-driven decisions.

Predict your users’ LTV with up to 98% accuracy

Accurate LTV predictions help you tailor your user acquisition strategies based on the long-term revenue potential of your users, ensuring higher profitability and sustainable growth for your business.

Take your advertising automation to a new level

Use predictive models in conjunction with campaign automation, budget allocation and automated bidding. The synergy empowers publishers to make informed decisions while minimizing manual work.

Free DIY LTV prediction for indie developers

It’s never too early to start with LTV prediction. This is why we are offering a simple DIY version of LTV prediction for all Tenjin customers – free of charge. Once this is not enough, you can request one of our advanced models.

Customer Success Stories

Kooapps' journey from from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

  • 8x Revenue Growth
  • 3x LTV increase

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

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How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

  • 20% increase in ROAS
  • 35% Portfolio LTV (cross-promo) uplift

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

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Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

  • 60 hours per month of co-founder’s time saved
  • 60% ARPDAU uplift

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

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How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

  • 33% increase in Day 7 ROAS
  • 24% increase in Day 3 LTV

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

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Learn more about LTV Prediction

  • READ
    1. What is LTV Prediction?
  • Frequently Asked Questions
    1. How can I benefit from LTV prediction?

      Here are some of the benefits that our LTV prediction use cases offer: 

      Save campaign budget: You no longer need to wait around to see if you will be profitable or not. You can estimate Day 7 to Day 90 LTV based on Day 2 and Day 4 data. This allows you to increase budget for the campaigns that are performing well early on in the campaign lifecycle, and kill campaigns that are not performing well from the get go.

      Shorten campaign tests and save time

      Forecast revenue for the team and shareholders with more confidence

    2. Does your LTV prediction work for all genres of apps and on both iOS and Android?

      Yes. Our model is designed to work for all genres of apps, regardless of platform. This is because the model considers each campaign, and source ID individually, and can predict the future LTV according to the features of the campaign.

    3. How accurate are your LTV prediction models?

      Data varies from model to model but we mostly see a 95%+ accuracy rate when we compare real data and numbers to their predicted counterparts. 

      We also provide a dashboard where you can compare the accuracy rate.

Combine LTV Prediction with these robust features

LTV Prediction is just one of Tenjin’s powerful features. Level up your mobile app by pairing LTV Prediction with our other products.


Marketing Data warehouse logo

Marketing Data Warehouse

DataVault democratizes access to marketing data, offering quick, reliable, and cost-effective solutions that are typically reserved for enterprise-level companies.

Mobile Attribution

Mobile Attribution

Tenjin’s Mobile Attribution helps you to accurately identify and double down on the best users and advertising channels for your mobile app.

Data Pipelines

Data Pipelines

Save costs effortlessly by adopting our no-code, plug-and-play data pipelines, eliminating the need for expensive in-house data engineering altogether.

Book a demo

Click below to reach out, and one of our friendly specialists will be in touch soon – ready to answer any questions you have along the way.

  • mobile developers began self-publishing, thanks to Tenjin

  • ad spend processed

  • apps use the Tenjin SDK