Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...
The mobile gaming market in India isn’t just growing, it’s exploding with hypergrowth. India’s mobile gaming and app market has been quietly engineering the most significant market transformation. And, it’s all aimed at the growing middle class. In this Tenjin ROI 101, we sat down with Joseph Kim, founder of GamerMakers, who builds gaming and...
Advertisers using Tenjin can tap into TikTok’s most advanced measurement features, thanks to a badged TikTok Marketing Partner status. In the latest update, TikTok has rolled out iOS real-time conversion reporting for iOS 14.5+ campaigns. What it is and why it matters iOS real-time conversion reporting brings detailed, near real-time conversion data into TikTok Ads...
Overview Pakistan’s mobile gaming industry is experiencing unprecedented growth, driven by increasing smartphone penetration, affordable internet access, and a rising pool of talented mobile game developers. According to a recent report, the number of gamers in Pakistan is expected to reach 50.9 million by 2026, contributing to a thriving gaming community and an industry projected...
In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025. Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...
We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...
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