Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the...
Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases. Despite this shift, many developers still build monetization strategies around IAP alone, leaving a lot of money on the table. “If we look at the data, the gaming market: when you add IAP and...
Mobile gaming has evolved from a casual pastime into a multi-billion dollar industry, but many developers still struggle with a fundamental question: how do mobile games make money? The answer lies in understanding two critical monetization models: in app advertising and in app purchases, or IAA and IAP, and being able to leverage them effectively. ...
TL;DR With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates...
LTV Prediction or Predicted Lifetime Value (pLTV) is a metric that forecasts how much revenue a user will generate throughout their entire lifetime, or relationship, with your app. Unlike traditional LTV, which relies on historical data that can take 30-90 days to fully materialize, LTV prediction (pLTV) delivers actionable forecasts within hours. Our pLTV combines...
Did you know that most predicted LTV (pLTV) models weren’t built for hybrid monetization apps? When you’re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can’t handle it, and most pLTV metrics can’t either. savings, and deep insights. “There’s a lack of tools out there supporting...
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