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Ad Monetization in Mobile Games - Benchmark Report 2026

Best AppsFlyer Alternatives in 2026: Adjust vs Singular vs Tenjin

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Building a Viral Content Machine: How to Make Viral Content & Creatives

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How to Calculate Revenue for In-App Advertising: Our Proven Framework

  • iOS Subscription Revenue Reporting Now Included in Every Tenjin All-Inclusive Plan

    Roman Garbar

    iOS Subscription Revenue Reporting Now Included in Every Tenjin All-Inclusive Plan

    Tenjin’s native iOS Subscription Revenue Report connects trials, subscriptions, renewals, cancellations, and revenue to the campaigns that acquired each user. RevenueCat and Adapty integrations are also supported, bringing their subscription events into the same acquisition reporting environment.  We’ve just released the open beta of Subscription Revenue Reporting for iOS. It gives subscription app teams a...

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  • Mobile OEM Advertising Explained: 6 Common Myths Busted

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    Tara Meyer

    Mobile OEM Advertising Explained: 6 Common Myths Busted

    Many marketers still view mobile OEM advertising as a niche acquisition channel built around pre-installed apps, limited targeting, and difficult measurement. That perception no longer reflects how the channel works today. Today, mobile OEM advertising includes app recommendations and advertisements delivered through manufacturer-owned app stores, device setup flows, browsers, launchers, notifications, and other native device...

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  • How Iteration Beats Innovation in Türkiye’s Mobile Gaming Industry

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    Tara Meyer

    How Iteration Beats Innovation in Türkiye’s Mobile Gaming Industry

    Türkiye’s most successful mobile game studios are not known for inventing new genres. They’re known for taking familiar formats and executing them exceptionally well. That was one of the strongest themes from a recent conversation between Tenjin Country Manager and Account Executive Tabarak Paracha and Batuhan Avucan, founder of Mobidictum, on Tenjin ROI 101. Turkish...

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  • What Türkiye’s Mobile Gaming Ecosystem Can Teach Us

    Tabarak Paracha

    What Türkiye’s Mobile Gaming Ecosystem Can Teach Us

    Many markets produce one breakout company, then spend the next decade asking why it did not happen again.Türkiye’s mobile gaming ecosystem followed a different path. It produced a first generation of successful founders, then a second, and now a third. As Batuhan Avucan, founder of Mobidictum, explained during a recent episode of Tenjin ROI 101:...

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  • Introducing the New Tenjin MCP Server: Manage Apps, Campaigns, and Fraud Filters Without Leaving Your AI Assistant

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    Tara Meyer

    Introducing the New Tenjin MCP Server: Manage Apps, Campaigns, and Fraud Filters Without Leaving Your AI Assistant

    New write access lets growth teams create, update, and manage campaigns, apps, callbacks, and fraud filters directly through AI assistants, no switching between tools required.  Tenjin has announced the launch of write capabilities for its Model Context Protocol (MCP) Server, making it the first mobile measurement partner (MMP) to enable AI assistants to take action...

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  • Türkiye Mobile App Incentive Program: Your Application Checklist

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    Tara Meyer

    Türkiye Mobile App Incentive Program: Your Application Checklist

    Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right...

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