There’s a gap in user retention metrics that should make every mobile game developer, studio, or marketing squirm. In Tenjin’s ROI 101, we spoke with founder Evelin Herrera from EVHM Capital, who spends her days evaluating mobile businesses for acquisition, to understand the retention gap that’s shaping the industry. The numbers she shared reveal why...
Learn how to create viral content, generate thousands of videos, and lower CPMs The theory sounds simple: hire creators, make videos, get views, go viral, and acquire new users at a low cost. In reality, the execution is anything but that straightforward. Over the last years, mobile apps have pivoted from traditional paid user acquisition...
The trends we’re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio. According to Evelin Herrera from EHVM Capital, founder of the app mergers and acquisitions (M&A) firm, there’s already a strong redefinition that’s affecting app portfolios around the world. “My prediction for 2026 is that capital is going...
Rising ad costs, CPMs, and attribution challenges are driving mobile marketers from paid UA to creator-driven organic growth. For app developers and mobile marketers, the familiar roadmap of optimizing for CPMs, testing creatives, and scaling winners is becoming more expensive. What used to be predictable science of targeting and bidding has evolved into a new...
We’re excited to share that Tenjin has officially been accepted into the Turkish Ministry of Trade’s incentive program. Studios and app companies in gaming and non-gaming, with a registered Turkish entity may now be eligible for government reimbursement when working with Tenjin. Not every tool makes the cut: inclusion is selective The Turkish government maintains...
In a recent episode of Tenjin 101, we sat down with Michal Tomčány, a Slovakian game designer with over a decade of experience crafting free-to-play games. He helped us demystify one of the most critical yet often misunderstood concepts in mobile gaming: unit economics. Michal brings a refreshing approach to mobile game economics. Despite holding...
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