Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...
Automated content creation is quickly becoming one of the most powerful growth levers in mobile marketing. But most teams are still doing it the wharf way: manually ideating, scripting, editing, and publishing content across multiple platforms while trying to keep up with an ever accelerating content cycle. In a recent Tenjin 101 podcast episode, we...
Tenjin now supports CloudX ad mediation revenue, making Tenjin the first mobile measurement partner to offer CloudX attribution for mobile publishers. If you’re already using CloudX as your mediation provider, you can now send your ad mediation revenue data directly to Tenjin. Get a complete picture of ad revenue LTV and ROAS, broken down by...
If your app monetizes through subscriptions, you probably already know that installs only tell part of the whole story. Trials, conversions, renewals, and cancellations each have their own impact on revenue. Connecting those dots back to your user acquisition (UA) data has meant pulling from multiple sources and stitching it together manually. Tenjin Subscription Reporting...
In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she...
Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place. Web Shop Revenue Now Available Inside Tenjin Budget decisions are only as good...
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