LTV Prediction or Predicted Lifetime Value (pLTV) is a metric that forecasts how much revenue a user will generate throughout their entire lifetime, or relationship, with your app. Unlike traditional LTV, which relies on historical data that can take 30-90 days to fully materialize, LTV prediction (pLTV) delivers actionable forecasts within hours. Our pLTV combines...
Did you know that most predicted LTV (pLTV) models weren’t built for hybrid monetization apps? When you’re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can’t handle it, and most pLTV metrics can’t either. savings, and deep insights. “There’s a lack of tools out there supporting...
TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from October 27th. Tenjin’s integration with Meta continues to improve. In close collaboration, we’re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th. What is Aggregated Events...
Verve Mobile, India’s leading dating app developer (QuackQuack and Rebounce), leverage Tenjin to fuel app growth, achieving 37% increase in UA spend, time savings, and deep insights. In this case study, we explore how Verve Mobile, India’s leading dating app developer, leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here’s a snapshot of...
Advertisers using Tenjin can tap into TikTok’s most advanced measurement features, thanks to a badged TikTok Marketing Partner status. In the latest update, TikTok has rolled out iOS real-time conversion reporting for iOS 14.5+ campaigns. What it is and why it matters iOS real-time conversion reporting brings detailed, near real-time conversion data into TikTok Ads...
In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here’s a snapshot of their impressive results: – ≈ 25% increase in ROAS – ≈ Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set...
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