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ADAPTY & TENJIN
subscription analytics
ADAPTY & TENJIN

Discover What’s Driving Your Subscription Growth

Connect Adapty events to Tenjin’s native subscription reporting to see which campaigns and channels drive trials, subscriptions, renewals, revenue, and long-term value, and how much it costs to acquire those users.

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subscription analytics
Powering Mobile Publishers Around the World
subscription analytics

Track the Full Subscription Lifecycle Natively in Tenjin

Tenjin brings subscription analytics into the same place as attribution, campaign costs, ROAS, and LTV. Connect store credentials, then integrate the latest Tenjin SDK to measure trials, new subscriptions, renewals, cancellations, and new, renewal, and total subscription revenue in one dedicated report. Analyze these metrics by campaign, channel, country, and Product ID to discover which acquisition sources generate subscriber value. 

Native reporting is available now for iOS, with Android coming next.

subscription analytics

Adapty Integration, Stay Connected

If Adapty manages your subscriptions, paywalls, access levels, or experiments, keep your setup and connect it to Tenjin. Adapty sends supported purchase and Trial Started events to Tenjin in real time, while Tenjin sends attribution data back across iOS and Android. For standardized revenue reporting, dedicated subscription metrics, and callbacks, we recommend Tenjin’s native setup.

subscription analytics
subscription analytics
Adapty Optimizes Monetization. Tenjin Measures Acquisition.

Adapty helps manage subscription status, subscriber access, paywalls, and monetization experiments. Tenjin shows which campaigns acquired those users, what they cost, and whether the resulting trials, purchases, renewals, revenue, and LTV justify your advertising spend.

Tenjin does not replace Adapty’s paywall, access management, or experimentation tools. It adds the mobile measurement layer needed to evaluate subscription performance alongside user acquisition.

subscription analytics
Measure Subscription Revenue by the Same Standards

Adapty can forward gross revenue or proceeds after store commissions, which may produce different figures across apps and platforms. Tenjin uses direct store data and a standardized revenue definition, helping you compare subscription revenue consistently across products and campaigns.

subscription analytics
Optimize Campaigns with Subscription Signals

Tenjin’s Subscription Revenue callbacks let you forward standardized subscription events to supported ad networks for campaign optimization. Using Tenjin’s native setup does not require dedicating Adapty’s webhook flow to Tenjin. Adapty can remain connected to your other systems while Tenjin manages subscription reporting and partner callbacks separately.

Native subscription data is available in Tenjin within one hour.

Customer Success Stories

Kooapps' Journey from Indie Studio to Major Publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

  • 8x Revenue Growth
  • 3x LTV Increase
CK Wang - Kooapps CEO Chun-Kai WangCo-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

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How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

  • 20% Increase in ROAS
  • 35% Portfolio LTV (cross-promo) Uplift
Alex KozachenkoCo-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

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Ad Revenue Callbacks and ROAS campaigns Increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

  • 60 Hours per Month of Co-founder’s Time Saved
  • 60% ARPDAU Uplift
Light Nguyen - YOMI Studio Co-founder Light NguyenCo-founder at YOMI studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

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How to Increase ROAS and LTV for SKAN Campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

  • 33% Increase in Day 7 ROAS
  • 24% Increase in Day 3 LTV
Light Nguyen - YOMI Studio Co-founder Kasuga YachiMarketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

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Learn More About Adapty & Tenjin Integration

  • Frequently asked questions
    1. Does Tenjin recommend native reporting or the Adapty integration?

      Tenjin recommends native Subscription Reporting and callbacks when possible. This provides standardized revenue calculations, dedicated subscription metrics, and a direct connection between subscription performance and campaign data.

      The Adapty integration remains available for teams that want to keep their existing subscription management, access, paywall, or experimentation setup.

    2. How does the Adapty and Tenjin integration work?

      The integration works in both directions. Adapty sends supported purchase and Trial Started events to Tenjin in real time, while Tenjin sends attribution data back to Adapty.

      This lets you retain Adapty’s monetization tools while connecting subscription events to campaign and acquisition data.

    3. Which Adapty events can Tenjin currently receive?

      The current integration supports purchase events and Trial Started events. Purchase revenue can be connected to Tenjin’s IAP revenue metrics and campaign data.

      For the complete set of dedicated subscription metrics, standardized revenue reporting, and subscription callbacks, use Tenjin’s native Subscription Reporting.

    4. Why might Adapty and Tenjin report different revenue numbers?

      Adapty lets teams configure whether forwarded revenue represents gross revenue or proceeds after store commissions. Currency and historical event settings can also affect the data that is sent.

      Tenjin’s native Subscription Report uses a standardized revenue definition and direct store data, so its figures may differ from a customized Adapty configuration.

    5. How quickly does subscription data appear in Tenjin?

      Adapty sends supported events through its Tenjin integration in real time. With Tenjin’s native Subscription Reporting, data is available within one hour.

    6. Can I use Adapty for Android and Tenjin natively for iOS?

      Yes. Tenjin’s native Subscription Reporting is currently available for iOS. You can continue using the Adapty integration for Android while native Android reporting is being developed.

    7. Does Tenjin replace Adapty’s paywalls or A/B testing?

      No. Tenjin is an MMP and subscription reporting platform. It does not replace Adapty’s paywall management, access levels, subscription infrastructure, or experimentation tools.

Connect Subscription Performance to the Campaigns Behind It.

Use Tenjin’s native reporting and callbacks for consistent subscription measurement. If Adapty remains in your monetization stack, connect it to Tenjin to see which campaigns drive trials, purchases, revenue, and long-term subscriber value.

subscription analytics

ROI Dashboard

Tenjin’s user-friendly dashboard enables app developers of all sizes to identify the channels and users that are bringing the highest ROI at a glance.

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subscription analytics

Mobile Attribution

Tenjin’s Mobile Attribution helps you to accurately identify and double down on the best users and advertising channels for your mobile app.

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subscription analytics

Ad Monetization Suite

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

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Book a Demo

Get in touch and speak with one of our specialists.

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