Every subscription app eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing installs that never turn into revenue. However, that question...
If your app monetizes through subscriptions, you probably already know that installs only tell part of the whole story. Trials, conversions, renewals, and cancellations each have their own impact on revenue. Connecting those dots back to your user acquisition (UA) data has meant pulling from multiple sources and stitching it together manually. Tenjin Subscription Reporting...
Most developers and mobile marketers already use AI in their day-to-day workflows. Some developers even vibe code apps with Claude Code or Cursor. However, when it comes to analyzing data, it becomes difficult. Mobile teams end up pasting different screenshots and tables from dashboards into chat windows, then wait for those dancing dots to piece...
If you’re an app developer or marketer who monetizes through in-app advertising (IAA), you probably already know the challenge: how do you calculate ad revenue accurately when the numbers don’t always add up? One dashboard might show $50,000 in ad revenue, while another shows $48,000. Your ad mediation platform reports one figure, but your ad...
Mobile gaming has evolved from a casual pastime into a multi-billion dollar industry, but many developers still struggle with a fundamental question: how do mobile games make money? The answer lies in understanding two critical monetization models: in app advertising and in app purchases, or IAA and IAP, and being able to leverage them effectively. ...
Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the...
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