Glossary

eCPM

eCPM is a metric that represents how much revenue you earn per thousand ad impressions....

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Effective Cost Per Click (eCPC)

eCPC, is a common bidding strategy that is used by app marketers in advertising campaigns...

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Extract Transform Load (ETL)

Extract, Transform, Load (ETL) is a process used in data integration where data is extracted...

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Ad Creatives in 2026: 10 Reasons to Adopt an AI Workflow Now

Understanding AI ad creatives and AI UGC with Jakub from Two & a Half Gamers In this episode of Tenjin ROI 101, Marketing Director Roman interviews Jakub from Two & a Half Gamers to discuss seismic shifts in mobile game advertising. Jakub brings a wealth of experience in user acquisition and making ad creatives.Together, they…
The Mobile Gaming Market in India: Aiming for the Middle

The mobile gaming market in India isn’t just growing, it’s exploding with hypergrowth. India’s mobile gaming and app market has been quietly engineering the most significant market transformation. And, it’s all aimed at the growing middle class. In this Tenjin ROI 101, we sat down with Joseph Kim, founder of GamerMakers, who builds gaming and…
60 Days to Scale: How SuperGaming Increased App Installs by 25%

Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25% In this case study, we explore how SuperGaming, one of India’s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here’s a snapshot of their impressive results: About SuperGaming SuperGaming is one…
How This Turkish Studio Tripled Its Ad Spend After Switching to Tenjin – A Fusee Case Study

Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That’s exactly what Fusee — an Istanbul, Türkiye-based studio with 150M+ downloads — ran into as they scaled UA and continued growing their self-publishing efforts. Here’s a snapshot of their impressive results: About Fusee…

How Many Ads Should You Show in Your...

Mobile Marketing Analytics 101: How...

Glossary

eCPM

Effective Cost Per Click (eCPC)

Extract Transform Load (ETL)

Ad Creatives in 2026: 10 Reasons to Adopt an AI Workflow Now

The Mobile Gaming Market in India: Aiming for the Middle

60 Days to Scale: How SuperGaming Increased App Installs by 25%

How This Turkish Studio Tripled Its Ad Spend After Switching to Tenjin – A Fusee Case Study

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