Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
Campaigns vary in their types of success: they can spend the same amount of spend and get a similar number of paying users. However, each campaign produces its own patterns of user behavior and revenue streams. One campaign could bring in mostly annual subscribers and receive bigger payments upfront. The other campaign might attract mostly...
App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because a single successful acquisition produces recurring revenue, which is more predictable than one-time purchases or pure ad...
Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,...
Within the last year, search has become more conversational. Queries are longer, expectations are higher, and people desire to move from questions to a useful, practical next step, without switching tools. AI assistants, skills, plug-ins and MCP servers are helping make this possible. The rapid and high adoption rate of this workflow has evolved at...
Many marketers still view mobile OEM advertising as a niche acquisition channel built around pre-installed apps, limited targeting, and difficult measurement. That perception no longer reflects how the channel works today. Today, mobile OEM advertising includes app recommendations and advertisements delivered through manufacturer-owned app stores, device setup flows, browsers, launchers, notifications, and other native device...
Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right...
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