Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
Update (November 4, 2026): Subscription Revenue Reporting for iOS and Android is included on every Tenjin plan. App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because...
Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,...
Within the last year, search has become more conversational. Queries are longer, expectations are higher, and people desire to move from questions to a useful, practical next step, without switching tools. AI assistants, skills, plug-ins and MCP servers are helping make this possible. The rapid and high adoption rate of this workflow has evolved at...
Many marketers still view mobile OEM advertising as a niche acquisition channel built around pre-installed apps, limited targeting, and difficult measurement. That perception no longer reflects how the channel works today. Today, mobile OEM advertising includes app recommendations and advertisements delivered through manufacturer-owned app stores, device setup flows, browsers, launchers, notifications, and other native device...
Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right...
App publishers are using government-backed incentives to reshape unit economics of the mobile measurement stack. Introduction: It’s a Structural Advantage Türkiye’s mobile app incentive program has quietly become one of the most significant and non-dilutive funding frameworks available to app developers globally. The government incentive is a structured, well-funded government system that reimburses 50–70% of...
Subscribe to the fastest way to learn about Tenjin features, new content, and updates in the mobile marketing space
By clicking the subscribe button, I hereby agree to the collection and processing of personal data by Tenjin as stated in the Privacy Policy.
