What is a callback? #
A callback, also known as postback, is a function in computer programming that is used to route real-time event data to Mạng quảng cáo, analytics tools or an advertiser’s own server.
When a certain action occurs within an application, a respective callback is triggered and sent to the destination. You can add various macros to Gọi lại to pass dynamically changing data. For example, macros such as {{advertising_id}}, {{ip_address}} or {{bundle_id}} that are placeholders for device properties can be added.
Gọi lại are important as they help Mạng quảng cáo optimize their campaigns with the data they are sent through and they make advertisers feel confident by providing them with real-time data to make more timely, and data-driven, decisions.
Gọi lại in Tenjin #
You can check our tài liệu to read more about how to set up Gọi lại with Tenjin. Note that Gọi lại are configurable in each App page.
