What is Tỷ lệ rời bỏ? #
A Tỷ lệ rời bỏ is a proportion of users or customers who stop engaging with your product over a specified period.
What is Tỷ lệ rời bỏ in mobile marketing? #
A Tỷ lệ rời bỏ in mobile marketing refers to the rate of users who stop engaging with your app or stop paying over a specified period, typically expressed as a percentage of the active user base or paying user base.
Tỷ lệ rời bỏ is often analyzed to understand retention and LTV impact, and to inform strategies for Tái tham gia, fraud prevention, and quality UA. It is an essential metric to optimize campaigns and maximize customer retention.
What is a good Tỷ lệ rời bỏ in mobile marketing? #
In order to understand what a good Tỷ lệ rời bỏ is, we recommend to look at the average Tỷ lệ rời bỏ of the genre and category of your app. They vary depending on both category and genre. For example, the mobile game hyper-casual genre is known to have a relatively higher Tỷ lệ rời bỏ compared to other game genres.
If you are experiencing a high Tỷ lệ rời bỏ for your app, research into the cause and ways to fix it. We recommend to check your in-app events to determine at which point most of your users drop.
How is Tỷ lệ rời bỏ calculated in mobile marketing? #
Tỷ lệ rời bỏ is calculated by dividing the number of users lost in a given time period by the number of users at the beginning of that time period.
For example, if a campaign had 50 users at the beginning of the month and lost 10 users that month, the Tỷ lệ rời bỏ would be (10 / 50 ) * 100 = 20%.
Why is Tỷ lệ rời bỏ important in mobile marketing? #
Tỷ lệ rời bỏ is important because it tells you whether your app is sticky enough or not and it’s directly related to your revenue growth.
Tỷ lệ rời bỏ is often compared to giữ chân rate, which is the inverse of the Tỷ lệ rời bỏ. This provides a holistic picture of your app performance.
