What is a Phiên họp? #
A Phiên họp is an occasion when a user interacts with an app. Sessions are usually triggered by the opening of an app, and are reported to a mobile measurement partner (MMP). A Phiên họp records the frequency of app use to show developers, marketers, and product managers how many times users interact within an app.
Why are sessions important? #
Sessions can be analyzed in a way that reveals how users truly interact with an app as they are related to the life-time value (LTV) of users, especially for Quảng cáo trong ứng dụng (IAA) apps. This is because usually for IAA apps, sessions are positively correlated to the number of ads displayed, and in-turn the Doanh thu quảng cáo earned.
What are CPM N-day sessions? #
Cost per 1000 N-day sessions (CPM N-day sessions) represent the average CPM N-day sessions, and are calculated at Tenjin using the following formula:
1000 * Total Chi tiêu / Total App Opens on N-Day.
