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在当前竞争环境激烈的移动应用领域中，如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将 应用内购买 ( IAPs ) 或者订阅服务作为其主要盈利模式的开发团队而言，增加 IAA（应用内广告） 是一项有难度的工作，因为一旦操作不当，很可能会导致付费用户大量流失。
什么时候该更应该关注每位用户的LTV而不是ROAS？为何实现盈利的时间周期（TTP）被视为企业至关重要的指标之一？
按照国家和广告形式分类的市场份额和平均eCPM
LTV Prediction or Predicted Lifetime Value (pLTV) is a metric that forecasts how much revenue a user will generate throughout their entire lifetime, or relationship, with your app. Unlike traditional LTV, which relies on historical data that can take 30-90 days to fully materialize, LTV prediction (pLTV) delivers actionable forecasts within hours. Our pLTV combines…
Did you know that most predicted LTV (pLTV) models weren’t built for hybrid monetization apps? When you’re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can’t handle it, and most pLTV metrics can’t either. savings, and deep insights. “There’s a lack of tools out there supporting…
TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from October 27th. Tenjin’s integration with Meta continues to improve. In close collaboration, we’re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th. What is Aggregated Events…
Verve Mobile, India’s leading dating app developer (QuackQuack and Rebounce), leverage Tenjin to fuel app growth, achieving 37% increase in UA spend, time savings, and deep insights. In this case study, we explore how Verve Mobile, India’s leading dating app developer, leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here’s a snapshot of…
