If your app monetizes through subscriptions, you probably already know that installs only tell part of the whole story. Trials, conversions, renewals, and cancellations each have their own impact on revenue. Connecting those dots back to your user acquisition (UA) data has meant pulling from multiple sources and stitching it together manually. Tenjin Subscription Reporting...
Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place. Web Shop Revenue Now Available Inside Tenjin Budget decisions are only as good...
We’re excited to share that Tenjin has officially been accepted into the Turkish Ministry of Trade’s incentive program. Studios and app companies in gaming and non-gaming, with a registered Turkish entity may now be eligible for government reimbursement when working with Tenjin. Not every tool makes the cut: inclusion is selective The Turkish government maintains...
Most developers and mobile marketers already use AI in their day-to-day workflows. Some developers even vibe code apps with Claude Code or Cursor. However, when it comes to analyzing data, it becomes difficult. Mobile teams end up pasting different screenshots and tables from dashboards into chat windows, then wait for those dancing dots to piece...
With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that...
TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from October 27th. Tenjin’s integration with Meta continues to improve. In close collaboration, we’re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th. What is Aggregated Events...
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