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60 Days to Scale: How SuperGaming Increased App Installs by 25%

¿Qué es la predicción de LTV (pLTV)?

IAA & IAP: Diferencias en la atribución de los ingresos publicitarios

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Google ODM and ICM Explained: What App Advertisers Need to Know in 2026

In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she…
Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics

Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place. Web Shop Revenue Now Available Inside Tenjin Budget decisions are only as good…
How to Do Ad Creative Testing for Mobile Marketers

If you’re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn’t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent…
Differences in User Retention Metrics: Games & Apps

There’s a gap in user retention metrics that should make every mobile game developer, studio, or marketing squirm. In Tenjin’s ROI 101, we spoke with founder Evelin Herrera from EVHM Capital, who spends her days evaluating mobile businesses for acquisition, to understand the retention gap that’s shaping the industry. The numbers she shared reveal why…

Tenjin’s MCP Server: Query Your...

Ad Monetization Benchmark Report 2025...

Blog

60 Days to Scale: How SuperGaming Increased App Installs by 25%

¿Qué es la predicción de LTV (pLTV)?

IAA & IAP: Diferencias en la atribución de los ingresos publicitarios

Google ODM and ICM Explained: What App Advertisers Need to Know in 2026

Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics

How to Do Ad Creative Testing for Mobile Marketers

Differences in User Retention Metrics: Games & Apps

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Tenjin’s MCP Server: Query Your...

Ad Monetization Benchmark Report 2025...

Blog

60 Days to Scale: How SuperGaming Increased App Installs by 25%

¿Qué es la predicción de LTV (pLTV)?

IAA & IAP: Diferencias en la atribución de los ingresos publicitarios

Boletín de Tenjin

Google ODM and ICM Explained: What App Advertisers Need to Know in 2026

Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics

How to Do Ad Creative Testing for Mobile Marketers

Differences in User Retention Metrics: Games & Apps