🔥 Full Tenjin access for $200/month — all features, no add‑ons, cancel anytime. See pricing & features

Sign up

Glossary

C

Conversion

What is a conversion? A conversion refers to an event where a user installs or engages...

Learn More →

Contract

User Agreement with Tenjin We ask customers to fill out the billing info if your paid...

Learn More →

Cost per Mille

Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by...

Learn More →

Churn Rate

What is churn rate? A churn rate is a proportion of users or customers who stop...

Learn More →

Callbacks

What is a callback? A callback, also known as postback, is a function in computer programming...

Learn More →

Configure Alerts

What does the Configure Alerts feature include? Tenjin has an alerting system to let the marketer...

Learn More →

Custom Channel

Custom channel Sometimes you will want to work with a network that Tenjin hasn't pre-approved yet....

Learn More →

Credentials

DataVault Credentials We have a way to create multiple credentials and assign them to users and...

Learn More →

Cohort Analysis

A cohort analysis in mobile marketing refers to the process of analyzing and understanding the...

Learn More →

Campaign Merge Tool

What is Tenjin's Campaign Merge Tool? Tenjin's Campaign Merge Tool syncs data from third party attribution...

Learn More →

Callback Macros

Callback macros Show more Macros are placeholders for values that change dynamically in a URL's server request....

Learn More →

Cost per Install (CPI)

Cost per install or CPI represents the amount paid to the ad networks by an...

Learn More →

Custom In-App Event

What is a custom in-app event? Custom events (also known as post-install events) are events that...

Learn More →

Creatives

This feature is currently available for Meta, Apple Ads, Unity Ads and Mintegral creatives only....

Learn More →

Clicks (Tracked + Reported)

What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website...

Learn More →

Conversion Rate (CVR)

(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is...

Learn More →

Click-Through Rate (CTR)

Click-through rate (CTR) is an important metric in mobile marketing that measures the number of...

Learn More →

Campaign Management

How to Manage Campaigns in Tenjin Campaign management includes creating, searching, and downloading campaign data. Please...

Learn More →

Create a campaign and tracking links

Campaign setup Tenjin has a lot of pre-configured networks to make generating tracking links easy. You...

Learn More →

Custom Channels

Custom Channels Overview If there is an ad network or partner that Tenjin hasn't pre-approved or...

Learn More →

Cost Per Click (CPC)

Cost per click (CPC) is an advertising model used by advertisers to pay for each...

Learn More →

Cost Per N-Day Retained User

What is cost per N-day retained user? Cost per N-day retained user is a metric that...

Learn More →

Cost Per Tracked Install (tCPI)

What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important...

Learn More →

China Android Store

Overview of the Android market in China China's Android ecosystem is untapped with many opportunities for...

Learn More →

Check account health

What are unlinked campaigns? These are campaigns that are not associated with an app. Data for...

Learn More →

Check SDK status

How to test your SDK integration in Tenjin When sending events to Tenjin, it's useful to...

Learn More →