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Glosario

C

Conversión

What is a conversion? A conversion refers to an event where a user installs or engages...

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Contrato

User Agreement with Tenjin We ask customers to fill out the billing info if your paid...

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Coste por mil

Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by...

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Tasa de rotación

What is churn rate? A churn rate is a proportion of users or customers who stop...

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Devoluciones de llamada

What is a callback? A callback, also known as postback, is a function in computer programming...

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Configurar alertas

What does the Configure Alerts feature include? Tenjin has an alerting system to let the marketer...

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Canal personalizado

Custom channel Sometimes you will want to work with a network that Tenjin hasn't pre-approved yet....

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Credenciales

DataVault Credentials We have a way to create multiple credentials and assign them to users and...

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Análisis de cohortes

A cohort analysis in mobile marketing refers to the process of analyzing and understanding the...

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Herramienta de fusión de campañas

What is Tenjin's Campaign Merge Tool? Tenjin's Campaign Merge Tool syncs data from third party attribution...

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Macros de devolución de llamada

Callback macros Show more Macros are placeholders for values that change dynamically in a URL's server request....

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Coste por instalación (CPI)

Cost per install or CPI represents the amount paid to the ad networks by an...

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Custom In-App Event

What is a custom in-app event? Custom events (also known as post-install events) are events that...

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Creativos

This feature is currently available for Meta, Apple Ads, Unity Ads and Mintegral creatives only....

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Clics (rastreados + notificados)

What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website...

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Índice de conversión (CVR)

(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is...

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Porcentaje de clics (CTR)

Click-through rate (CTR) is an important metric in mobile marketing that measures the number of...

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Gestión de campañas

How to Manage Campaigns in Tenjin Campaign management includes creating, searching, and downloading campaign data. Please...

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Create a campaign and tracking links

Campaign setup Tenjin has a lot of pre-configured networks to make generating tracking links easy. You...

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Canales personalizados

Custom Channels Overview If there is an ad network or partner that Tenjin hasn't pre-approved or...

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Coste por clic (CPC)

Cost per click (CPC) is an advertising model used by advertisers to pay for each...

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Coste por usuario retenido N-días

What is cost per N-day retained user? Cost per N-day retained user is a metric that...

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Coste por instalación rastreada (tCPI)

What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important...

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Tienda Android en China

Overview of the Android market in China China's Android ecosystem is untapped with many opportunities for...

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Check account health

What are unlinked campaigns? These are campaigns that are not associated with an app. Data for...

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Check SDK status

How to test your SDK integration in Tenjin When sending events to Tenjin, it's useful to...

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