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Glossary

L

Lifetime Active Days per User

What is lifetime active days per user? Lifetime active days per user in mobile marketing refers...

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Limit Ad Tracking (LAT)

What is limit ad tracking (LAT)? LAT is the old name of the iOS switcher that...

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LiveOps Campaigns

LiveOps Campaigns The response from the LiveOps feature won't always be real-time. We don't have the...

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Liftoff Direct (Vungle)

How to set up Liftoff Direct (Vungle) campaigns Make sure you have added your Liftoff Direct/Monetize...

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Lifetime Value (LTV)

Lifetime value or LTV is the revenue generated by a user either during their entire...

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Last Click Attribution

Last-click attribution is a marketing model that gives the attribution credit to the last click...

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