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Glossary

R

Revenue

How to analyze "Revenue" in the User Acquisition ReportWith this view, you can make use...

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ROI

How to analyze "ROI" in the User Acquisition ReportWith this view, you can analyze the...

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Reported Installs

What are reported installs? Reported installs are installs reported by ad networks through their APIs. They...

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Retention Rate

What is Retention Rate? Retention Rate (RR) is a percentage of all tracked install users that...

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Re-engagement

What is re-engagement? In mobile marketing, re-engagement refers to an advertisement targeting a user that has...

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ROI

Return on investment (ROI) is a measure of the profitability of an investment. It is...

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Rewarded Ads

What is a rewarded ad? A rewarded ad is a type of video ad where users...

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Retention

Note:Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day...

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ROAS

Return on ad spend (ROAS) measures the efficiency of a marketing campaign by comparing the...

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Run a conversion test

Conversion test After you have added your app in the Tenjin Dashboard and have integrated the...

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