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Глоссарий

R

Выручка

How to analyze "Revenue" in the User Acquisition ReportWith this view, you can make use...

ROI

How to analyze "ROI" in the User Acquisition ReportWith this view, you can analyze the...

Зарегистрированные установки

What are reported installs? Reported installs are installs reported by ad networks through their APIs. They...

Коэффициент удержания

What is Retention Rate? Retention Rate (RR) is a percentage of all tracked install users that...

Повторное привлечение

What is re-engagement? In mobile marketing, re-engagement refers to an advertisement targeting a user that has...

ROI

Return on investment (ROI) is a measure of the profitability of an investment. It is...

Вознагражденные объявления

What is a rewarded ad? A rewarded ad is a type of video ad where users...

Удержание

Note:Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day...

ROAS

Return on ad spend (ROAS) measures the efficiency of a marketing campaign by comparing the...

Run a conversion test

Conversion test After you have added your app in the Tenjin Dashboard and have integrated the...