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Mã định danh trang web
Cập nhật lần cuối: Tháng 2 10, 2026The site ID is the unique identifier of the publisher serving the ad. In other words, it’s the website or app displaying the ad. Ad networks allocate unique site IDs for each publisher. This ID is included in the site_id parameter passed to Tenjin in the attribution link, and is made available via the various...
Từ máy chủ đến máy chủ (S2S)
Cập nhật lần cuối: Tháng 2 10, 2026What does S2S mean? S2S is the acronym for server-to-server. Understanding the S2S meaning is essential for anyone working with modern web applications and cloud infrastructure. It’s a shorthand term commonly used in technical documentation, developer conversation, and software architecture discussions. S2S Meaning Explained The S2S meaning refers to a communication model where servers connect...
Phiên họp
Cập nhật lần cuối: Tháng 2 10, 2026What is a session? A session is an occasion when a user interacts with an app. Sessions are usually triggered by the opening of an app, and are reported to a mobile measurement partner (MMP). A session records the frequency of app use to show developers, marketers, and product managers how many times users interact...
Bộ công cụ phát triển phần mềm (SDK)
Cập nhật lần cuối: Tháng 2 10, 2026What is an SDK? Software development kit (SDK) is a set of tools and components that are used to create applications for a specific platform or operating system. SDKs are most commonly used to create mobile applications, but they can also be used to create web and desktop applications. SDKs provide the programming language, libraries,...
Chi tiêu
Cập nhật lần cuối: Tháng 2 10, 2026What is ad spend? Ad spend refers to the total amount of money allocated to advertising campaigns. To accurately calculate ad spend, you need to account for expenses on ad placements as well as associated costs like agency fees and personnel. There are several ways to measure spend. Below are some of the metrics that...
Mạng lưới SKAd
Cập nhật lần cuối: Tháng 2 10, 2026What is SKAdNetwork? SKAdNetwork is a mobile advertising attribution framework developed by Apple. It enables advertisers to accurately measure the success of their campaigns and attribute installs to the correct ad source. To do so, it collects data from app developers and provides them with an API to read the data. The data collected includes...
Mạng tự quy thuộc (SAN)
Cập nhật lần cuối: Tháng 2 10, 2026What is a self-attributing network (SAN)? A self-attributing network (SAN), is an ad network that tracks and reports its own performance metrics, such as installs and in-app events, without relying on third-party attribution providers. It has the unique capability to place mobile ads within its own ecosystem and directly measure the conversions resulting from those...