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在当前竞争环境激烈的移动应用领域中,如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将 应用内购买 ( IAPs ) 或者订阅服务作为其主要盈利模式的开发团队而言,增加 IAA(应用内广告) 是一项有难度的工作,因为一旦操作不当,很可能会导致付费用户大量流失。
什么时候该更应该关注每位用户的LTV而不是ROAS?为何实现盈利的时间周期(TTP)被视为企业至关重要的指标之一?
集成Tenjin SDK后,在面板一键对接广告平台和媒体渠道
Advertisers using Tenjin can tap into TikTok’s most advanced measurement features, thanks to our official partner status. In the latest update, TikTok has rolled out iOS real-time conversion reporting for iOS 14.5+ campaigns. What it is and why it matters iOS real-time conversion reporting brings detailed, near real-time conversion data into TikTok Ads Manager with…
In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here’s a snapshot of their impressive results: – ≈ 25% increase in ROAS – ≈ Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set…
In this post, Sven Jürgens shows you exactly how to build your own keyword and ad spy tools using Python, step by step, even if you’ve never coded before. Here’s what’s in this post: Getting your app noticed in crowded app stores or running effective ads requires more than luck. Luckily, with tools like Python,…
Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether…