In this article, Andre Kempe, Founder of Admiral Media, discusses the ins and outs of TikTok advertising for mobile apps. Here’s what he explores: -Why TikTok Ads?-What common challenges do advertisers face on TikTok?-How do TikTok campaigns differ from Meta (Facebook/Instagram) campaigns?-What exactly are Spark Ads, and why do they matter?-What are some best practices...
In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve: About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized...
In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025. Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...
As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of...
In this case study, we explore how Gamivision, a top mobile game publisher in Pakistan, leveraged Tenjin’s real-time dashboard, strategic growth support, and growth-friendly pricing to scale their business. Here’s a snapshot of their impressive results in just 9 months: – ≈ 20% increase in ROI – ≈ 2900% surge in paid installs About Gamivision...
In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ...
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