Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ...
In today’s highly competitive mobile app landscape, maximizing revenue is a critical priority for developers and publishers. For developers prioritizing in-app purchases (IAPs) or subscriptions as their main monetization strategy, adding more in-app advertising (IAA) can be a difficult choice, as it risks potentially losing paying users. The challenge, however, lies in striking the right...
When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,...
Starting with keyword research for ASO even before you develop an app might seem counterintuitive, but it works! We hosted Steve P. Young, CEO of App Masters and Indie App Santa, on our YouTube channel who explains how this strategy works. Steve dives into the following ASO gems: This is especially relevant for small developers....
Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It’s important to...
Vietnam’s mobile gaming industry has experienced a remarkable boom in the last 4-5 years, emerging as a powerhouse in the global gaming landscape. We interviewed Jennifer, the Chief of Staff at VGDA (Vietnam Game Developer Association), to uncover the driving forces behind this remarkable boom and explore the opportunities and obstacles that lie ahead. The...
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