Google recently released this post on how they kept the Google Play and Android app ecosystems safe in 2024.The report reveals that 2.36 million apps were removed in 2024, with 158,000 developer accounts banned, highlighting a significant increase in enforcement compared to 2023. With stricter scrutiny on app ecosystem compliance, how can developers navigate this...
We’re thrilled to announce that Tenjin has officially joined Meta’s Mobile Measurement Partners (MMP) program, a significant milestone in our 10-year journey of empowering mobile publishers. What Does Meta’s MMP Status Mean for You? As an official MMP, Tenjin is now recognized as an official partner for mobile app attribution and analytics. This means Tenjin...
Advanced Dedicated Campaigns (ADC) are now available for Tenjin customers on TikTok for Business. ADC enhances your ability to optimize iOS campaigns on TikTok, providing improved performance and advanced reporting features. What is ADC? ADC is a campaign type offered by TikTok that enables advertisers to maximize their performance on iOS devices. With advanced optimization...
As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of...
TikTok introduces the TikTok Self-Attribution Network. We are proud to be one of the first MMPs to support this shift. Tenjin will help you set up automatically. For the migration, please inform your TikTok sales lead and ask to be added to the SAN allowlist.You can expect to receive an email and an in-platform notification...
We are thrilled to announce the launch of the Flutter Tenjin Plugin! This powerful addition to our suite of supported SDK plugins unlocks the potential of cross-platform development by seamlessly integrating Tenjin’s robust analytics features into Flutter applications. With the Flutter Tenjin Plugin, developers can now harness the full potential of Tenjin’s attribution and analytics solutions while...
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