With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that...
TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from October 27th. Tenjin’s integration with Meta continues to improve. In close collaboration, we’re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th. What is Aggregated Events...
With the addition of Advanced Mobile Measurement (AMM) support, Tenjin will make it possible for advertisers to access granular insights from their Meta campaigns. This integration delivers deeper attribution data across Facebook, Instagram, and other Meta platforms, helping marketers optimize performance and make smarter decisions based on reliable information. TL;DR Meta is re-enabling AMM reporting....
Tenjin is excited to announce upcoming support for Google Ads’ Integrated Conversion Measurement (ICM). This new integration will empower Tenjin users to achieve enhanced reporting for iOS and Android App campaigns by leveraging privacy-preserving technologies like, on-device conversion measurement. App platform updates and evolving privacy regulations have made it increasingly difficult to gain a complete...
Google recently released this post on how they kept the Google Play and Android app ecosystems safe in 2024.The report reveals that 2.36 million apps were removed in 2024, with 158,000 developer accounts banned, highlighting a significant increase in enforcement compared to 2023. With stricter scrutiny on app ecosystem compliance, how can developers navigate this...
We’re thrilled to announce that Tenjin has officially joined Meta’s Mobile Measurement Partners (MMP) program, a significant milestone in our 10-year journey of empowering mobile publishers. What Does Meta’s MMP Status Mean for You? As an official MMP, Tenjin is now recognized as an official partner for mobile app attribution and analytics. This means Tenjin...
Subscribe to the fastest way to learn about Tenjin features, new content, and updates in the mobile marketing space
By clicking the subscribe button, I hereby agree to the collection and processing of personal data by Tenjin as stated in the Privacy Policy.
