What is cost per Instalación sobre orugas (tCPI)? #
Cost per Instalación sobre orugas or tCPI is an important mobile marketing KPI that measures the cost of acquiring a user who installed and opened your app. This activity is tracked and measured by using an Atribución tool, such as Tenjin.
Why is cost per Instalación sobre orugas (tCPI) important? #
tCPI is a key metric for mobile marketers as this helps in analyzing the effectiveness of your User Acquisition campaigns. Frequently monitoring your tCPI helps understand the effectiveness of the advertising Gastar across your campaigns and enables you to optimize your campaigns to achieve a better ROI o ROAS.
How is cost per Instalación sobre orugas (tCPI) calculated? #
tCPI is calculated by dividing the total Gastar of your User Acquisition campaigns by the number of installs tracked by Tenjin for those campaigns. For instance, if your campaign had $500 Gastar and resulted in 200 tracked installs, then the tCPI would be 500/200 = $2.5
What is a good cost per Instalación sobre orugas (tCPI)? #
This depends on the type of app, target users, and the marketing channel that is being used. In general, it is always good to have the tCPI lower than the lifetime value (LTV) of the acquired user. The cost of acquiring the user should be lower than the overall revenue the user is likely to generate over their lifetime.
How can cost per Instalación sobre orugas (tCPI) be optimized? #
App marketers can optimize more efficiently by making changes and adjustments to the advertising campaigns so that the appropriate users are targeted. You should also target the most effective marketing channels. Try testing different creatives, ad formats, target audiences, and constantly monitoring your tCPI to help achieve a better ROI.
