How to analyze “ROI” in the User Acquisition Report #
With this view, you can analyze the cohorted N-Day ROI as the amount of cumulative total profit (total revenue N days after install – spend) divided by spend.
How can you access the “ROI” view in the User Acquisition Report? #
You can access this view by going into ANALYZE → User Acquisition tab and choosing ROI from the drop down menu.
What metrics can you access in the “ROI” view in the User Acquisition Report? #
Different charts and graphs can be accessed to understand the lifetime ROI for your campaigns under this tab. We generate this for Lifetime IAP ROI y Lifetime Ad Revenue ROI separately as well.
Analyzing ROI helps to determine the efficiency of your marketing campaigns, and serves as a guide when deciding what type of bid optimizations you should incorporate.These charts help you visualize your N-Day ROI over the selected time range and give a clearer picture of how much profit are you generating for your campaigns.
