¿Qué es el factor K?
Mobile advertisers refer to K-factor as a metric that shows an app's virality by taking into account the number of new users that are generated by each existing user.
Don't confuse K-factor with Levantamiento orgánico o orgánico multiplicado, sin embargo. Aunque están en la misma categoría de métricas centradas en lo orgánico, la multiplicación orgánica muestra la correlación entre las instalaciones orgánicas y las de pago.
Some say that the K-factor is one of the most important metrics for app developers. Apps with a high K-factor don't need to spend that much money on user acquisition campaigns. They can rely on the organic virality of an app. However, creating a viral app is not easy. There is no formula for a viral app that users can recommend and send to each other.
Sin embargo, existe una fórmula para calcular el factor K.
¿Cuál es la fórmula del factor K?
K = i * c
i - stands for the number of shares per user.
Example: Jack really likes his new podcast app. He shared the link to the app with 5 of his friends. For the sake of this example, let's imagine that all other podcast users are doing the same thing.
In this case, i = 5.
c - stands for the conversion rate for each share.
Example: Susie and two of her sisters have received an invite to download the podcast app from Jack, but they already have their own podcast app where they are currently listening to a hiking podcast. Therefore, they decide to ignore the invite from Jack. It turns out that only ⅖ users accepted Jack's invite. Again, for the sake of this example, let's assume that this holds true for all the recipients. Then:
c = ⅖ o 0,4
K = 5 * 0.4 = 2
K=2 * 100 = 200%
A K-factor of 200% is great. However, it's not very realistic. If this were the case, Jack's new podcast app would be a viral sensation. Keeping in mind this K-factor, we can say that your initial 100 users will turn into 300. In reality, however, it's not that simple because you will always have to account for your tasa de rotación, y usuarios recién adquiridos a través de la captación de usuarios.
¿Qué es un buen factor K?
Como regla general, es importante tener en cuenta que el factor K no debe ser superior al índice de rotación. Si así fuera, implicaría que el factor K es suficientemente bueno.
Did you know? K-Factor was initially a medical metric. It indicated how quickly a disease spreads.
How can I increase the K-factor? We've summarized some of the things you can do to increase the K-factor for your app below. However, we believe it's a best practice to use these points in synergy.
La forma más obvia de aumentar el factor K de tu aplicación es desarrollar una aplicación que todo el mundo quiera compartir. Al menos, una aplicación suficientemente buena con un concepto atractivo. Qué te haría compartir una aplicación con un amigo?
Empieza a medir el factor K desde el principio y repite las cosas que puedan aumentar el factor K.
Incentiva a los usuarios a compartir tu aplicación mediante recompensas, por ejemplo, invítales a invitar a un amigo y consigue un vale $5.
Incentivar el uso compartido a través de mecanismos integrados en la aplicación, por ejemplo, invitando a un amigo a luchar contra él en una aplicación de juegos.
Find your audience. Try to find 'Jack's' from the example above. You can segment this audience by country, interest groups, and source